Publicidad Global

72° EDICIÓN DEL FESTIVAL

#LatinMagia en Cannes Lions 2025: se suman tres nuevos Grand Prix para la región

(Cannes, martes 17 de junio de 2025, 9.30 pm – hora local – Por enviados especiales) – Tras anunciarse los ganadores de Entertainment Lions, Entertainment Lions for Gaming, Entertainment Lions for Music, Entertainment Lions for Sport, Design, Digital Craft, Film Craft e Industry Craft, Latinoamérica se quedó con tres GP, en manos de DDB Latina Puerto Rico por “Tracking Bad Bunny”; Gut San Pablo y Mercado Libre con “Call of discounts”; Artplan Brasil y Idomed con “Nigrum Corpus”. En la nota, todos los ganadores.

#LatinMagia en Cannes Lions 2025: se suman tres nuevos Grand Prix para la región
Tracking Bad Bunny, de DDB Latina Puerto Rico, se alzó con uno de los Grandes Premios de la noche.

Ganadores iberoamericanos

ENTERTAINMENT     

Influencer & Co-Creation
ORO: -Dungeon&Dragons: The lost episode, de Ogilvy San Pablo para Hasbro Brasil

Fiction Film: Up to 5 minutes

PLATA: -The Shotting, de Grey México para La Unión Newspaper / Artículo 19 México

F: A01/015 SENNA"S CUT , de MONKS, Buenos Aires / MONKS, Bogota para NETFLIX ARGENTINA / COLOMBIA

Social Behaviour

BRONCE: -Cheering for the rain, de Artplan San Pablo para Globoplay Brasil

Non-Fiction Film: 5–30 minutes

F: A04/007 9,90 PRESENTED BY $9,90 , de THE WALT DISNEY COMPANY BRASIL, São Paulo para DISNEY BRAZIL

     

Promotional Content for Publishers & Networks

F: A10/005 BODY SWAP , de AKQA, Auckland / AKQA, Melbourne / AKQA, Sao Paulo para NETFLIX NEW ZEALAND / AUSTRALIA / BRAZIL

     

Audience Engagement/Distribution Strategy

F: C01/020 DUNGEONS&DRAGONS: THE LOST EPISODE , de OGILVY, Sao Paulo para HASBRO BRAZIL

     

Brand Partnerships, Sponsorships & Collaborations

F:D01/025 MUSTARD X MUSTARD , de THE KITCHEN, Chicago / CASHMERE AGENCY, Los Angeles / THE KITCHEN NORTH AMERICA, Toronto / KRAFT HEINZ COMPANY, Chicago / AFRICA CREATIVE DDB, Sao Paulo para THE KITCHEN NORTH AMERICA X CASHMERE UNITED STATES / CANADA / BRAZIL

F: D01/048 FICTIONAL INSURANCE , de DDB COLOMBIA, Bogota para RCN/PRIME COLOMBIA

     

Partnerships with Talent

F: D02/007 LAY"S BAR CRAWL , de SLAP GLOBAL, Buenos Aires / PEPSICO, Harrison para LAY"S ARGENTINA / UNITED STATES

     

Diversity & Inclusion in Entertainment

F: E01/018 LETTERS FROM SIMONE , de AFRICA CREATIVE DDB, Sao Paulo / ATENAS.AG, Sao Paulo para ITAÚ UNIBANCO BRAZIL

Social Behaviour

F: E04/008 THE SHOOTING , de GREY, Mexico City para LA UNIÓN NEWSPAPER / ARTICULO 19 MEXICO

ENTERTAINMENT FOR SPORTS

Influencer & Co-Creation

PLATA: -Saving pelotica de goma, de Lawebb Buentipo Caracas / Buentipo Bogotá para Vacílate esto Venezuela / Colombia

Diversity & Inclusion in Sport

PLATA: -RUNNING IN FEAR , de LEW"LARATBWA, Sao Paulo para ALMA PRETA BRAZIL

Fan Engagement/Distribution Strategy

BRONCE: -SENNA"S CUT , de MONKS, Buenos Aires / MONKS, Bogota para NETFLIX ARGENTINA / COLOMBIA

BRONCE: -BAD LUCK REVERSER , de NAME, Bogota / VML, New York para REFISAL COLOMBIA / UNITED STATES

BRONCE: -FIELDS OF GLORY , de MONKS, Bogota para PILSEN BEER COLOMBIA

Innovation in Sport

BRONCE: -THE FAN REMOTE , de TALENT MARCEL, São Paulo para CLARO BRAZIL

Cultural Engagement

BRONCE: -AEROMEXICANOS , de OGILVY, Mexico City para AEROMEXICO MEXICO

     

Promotional Content for Publishers & Networks

F: A03/003 RUN, ESPN ANCHORS! , de THE WALT DISNEY COMPANY BRASIL, São Paulo / ESPN BRASIL, Sumare para ESPN BRAZIL

     

Brand Storytelling

F: A04/039 BAD LUCK REVERSER , de NAME, Bogota / VML, New York para REFISAL COLOMBIA / UNITED STATES

     

Sports Live Experience

F: B01/002 SAVING PELOTICA DE GOMA  , de LAWEB BUENTIPO, Caracas  / BUENTIPO, Bogota para VACÍLATE ESTO VENEZUELA / COLOMBIA

F: B01/015 FOLLOWERS STORE , de LEPUB, Sao Paulo para NEW BALANCE BRAZIL

F: B01/048 THE KIMBERLY PRICE , de FAHRENHEIT DDB, Lima para PLAZA VEA PERU

     

Fan Engagement/Distribution Strategy

F: C01/045 FIELDS OF GLORY , de MONKS, Bogota para PILSEN BEER COLOMBIA

F: C01/076 SHADE TRACKER , de GUT, Sao Paulo para MICHELOB ULTRA  BRAZIL

     

Brand Partnerships, Sponsorships & Collaborations

F: D01/017 FOLLOWERS STORE , de LEPUB, Sao Paulo para NEW BALANCE BRAZIL

F: D01/038 SENNA, THE VOICE OF AN ICON , de CPB, São Paulo / AB INBEV, Sao Paulo para GUARANÁ ANTARCTICA BRAZIL

Partnerships with Sports Talent

F: D02/043 SPONSORSHIP BEYOND THE RINGS , de PUBLICIS BRASIL, Sao Paulo / WHITE RABBIT, Budapest para DECATHLON  BRAZIL / HUNGARY

F: D02/048 THE KIMBERLY PRICE , de FAHRENHEIT DDB, Lima para PLAZA VEA PERU

     

Diversity & Inclusion in Sport

F: E01/032 THE INVISIBLE DEFEAT , de AFRICA CREATIVE DDB, Sao Paulo para NATURA BRAZIL

     

Innovation in Sport

F: E02/014 FIELDS OF GLORY , de MONKS, Bogota para PILSEN BEER COLOMBIA

F: E02/019 THE FAN REMOTE , de TALENT MARCEL, São Paulo para CLARO BRAZIL

F: E02/024 SHADE TRACKER , de GUT, Sao Paulo para MICHELOB ULTRA  BRAZIL

     

Challenger Brand

F: E03/014 BRAND OF THE MATCH , de DAVID, Bogota para AGUILA COLOMBIA

     

Social Behaviour

F: E04/033 BAD LUCK REVERSER , de NAME, Bogota / VML, New York para REFISAL COLOMBIA / UNITED STATES

     

Cultural Engagement

F: E07/019 RUNNING IN FEAR , de LEW"LARATBWA, Sao Paulo para ALMA PRETA BRAZIL

ENTERTAINMENT FOR MUSIC

Cultural Engagement
GRAND PRIX: -TRACKING BAD BUNNY  , de DDB LATINA PUERTO RICO para RIMAS MUSIC PUERTO RICO

Excellence in Music Video

PLATA: -"LOVE", de SPECIALGUEST, New York / SPECIALGUESTX, Madrid para OK GO UNITED STATES / SPAIN

BRONCE: -JOVEM MK - MEU KARMA , de AFRICA CREATIVE DDB, Sao Paulo para KONDZILLA BRAZIL

F: A01/032 PAPOTA , de REBOLUCION, Buenos Aires / ABOUT ENTERTAINMENT, Buenos Aires para CA7RIEL&PACO AMOROSO ARGENTINA

Cultural Engagement

PLATA: -ME FEAT. ME , de DDB CHILE, Santiago para NOSOTRAS CHILE

Partnerships with Music Talent

BRONCE: -TRACKING BAD BUNNY  , de DDB LATINA PUERTO RICO para RIMAS MUSIC PUERTO RICO

Use of Original Composition

F: A03/030 THE SURRENDER BY HANS ZIMMER , de OGILVY SPAIN, Madrid para TURISMO DE ANDALUCÍA SPAIN

     

Live Music Experience

F: B01/007 ME FEAT. ME , de DDB CHILE, Santiago para NOSOTRAS CHILE

F: B01/009 HEINEQUEEN , de LEPUB, Sao Paulo / ATENAS.AG, Sao Paulo para HEINEKEN BRAZIL

     

Fan Engagement/Community Building

F: C01/002 ART HITS , de TECH AND SOUL, Sao Paulo para B3 BRAZILIAN STOCK EXCHANGE BRAZIL

F: C01/006 SPOTIFY COLOMBIA | SINGING IN YOUR INGLISH , de FOUNDERS, Miami para SPOTIFY UNITED STATES

F: C01/031 TRACKING BAD BUNNY  , de DDB LATINA PUERTO RICO para RIMAS MUSIC PUERTO RICO

     

Influencer & Co-Creation

F: C02/002 ART HITS , de TECH AND SOUL, Sao Paulo para B3 BRAZILIAN STOCK EXCHANGE BRAZIL

     

Brand Partnerships, Sponsorships & Collaborations

F: D01/016 ALL IN FOR MACARIO , de LEPUB, Mexico City para TECATE MEXICO

     

Breakthrough on a Budget

F: E06/001 ART HITS , de TECH AND SOUL, Sao Paulo para B3 BRAZILIAN STOCK EXCHANGE BRAZIL

     

Cultural Engagement

F: E07/024 SHOT ON IPHONE | ¡SUERTE!  , de TBWAMEDIA ARTS LAB, Los Angeles / TBWAMEDIA ARTS LAB, Miami para APPLE UNITED STATES

ENTERTAINMENT FOR GAMING

Use of Gaming/Streaming Platforms
GRAND PRIX: -CALL OF DISCOUNTS , de GUT, Sao Paulo para MERCADO LIVRE BRAZIL

Social Behaviour

BRONCE: -LAG OR BAD , de PARADAIS DDB, Guayaquil para XTRIM ECUADOR

F: C01/013 THE WHATSAPP SAGA , de DAVID, Sao Paulo  para BIS BRAZIL

Use of Humour
F: E05/013 CALL OF DISCOUNTS , de GUT, Sao Paulo para MERCADO LIVRE BRAZIL

Breakthrough on a Budget

F: E06/007 NEW AVATARS OF HOPE , de DRUID CREATIVE GAMING, Sao Paulo para MÃES DA SÉ BRAZIL

INDUSTRY CRAFT

GRAND PRIX: -NIGRUM CORPUS , de ARTPLAN, Sao Paulo para IDOMED BRAZIL

Typography: Brand & Communications Design

F: A01/025 PLASTIC BLOOD , de DM9, Sao Paulo para OKA BIOTECH BRAZIL

     

Art Direction: Brand & Communications Design

PLATA: -PLASTIC BLOOD , de DM9, Sao Paulo para OKA BIOTECH BRAZIL

F: B01/085 MOCTEZUMA — CEMENT REIMAGINED IN MEXICO , de BRANDS&PEOPLE, San Pedro Garza Garcia para MOCTEZUMA MEXICO

BRONCE: -WINIS FONT , de THE KLASS COMPANY, Tepotzotlan / CATORCE DIAS, Mexico City para WINIS MEXICO

     

Art Direction: Outdoor

BRONCE: BOAT, WAVES. SURFER, de LOLA MULLENLOWE, Madrid para CORNETTO SPAIN

F: B02/072 PLASTIC BLOOD , de DM9, Sao Paulo para OKA BIOTECH BRAZIL

F: B02/132 GOLD = DEATH , de DM9, Sao Paulo para URIHI YANOMAMI BRAZIL

     

Art Direction: Print & Publishing

BRONCE: -"THE SHINING", A HOUSE FOR MR. BISWAS, EXTREME METAPHORS , de VML, New York / VML, Sao Paulo para COCA-COLA UNITED STATES / BRAZIL

BRONCE: -THE SHAKESPEARE BIC , de VML, Sao Paulo para BIC BRAZIL

     

Art Direction: Packaging Design

PLATA: -MOCTEZUMA — CEMENT REIMAGINED IN MEXICO , de BRANDS&PEOPLE, San Pedro Garza Garcia para MOCTEZUMA MEXICO

     

Illustration: Brand & Communications Design

F: C01/015 PLASTIC BLOOD , de DM9, Sao Paulo para OKA BIOTECH BRAZIL

     

Illustration: Outdoor

F: C02/036 HYPERREAL TASTES BETTER , de BURGER KING, La Reina / WOLF BCPP, Santiago para BURGER KING CHILE

     

Illustration: Print & Publishing

F: C03/006 THE SHAKESPEARE BIC , de VML, Sao Paulo para BIC BRAZIL

     

Photography: Brand & Communications Design

ORO: -PROJECT 4270 , de BBDO CHILE, Santiago para BANCO DE CHILE CHILE

F: D01/017 CORONA ECLIPSE , de DAVID, Miami para CORONA UNITED STATES

     

Photography: Outdoor

F: D02/081 CORONA ECLIPSE , de DAVID, Miami para CORONA UNITED STATES

     

Photography: Print & Publishing

F: D03/032 CAR , de GREY, Mexico City para LA UNIÓN NEWSPAPER / ARTICULO 19 MEXICO

     

Copywriting: Excellence in Image Description

F: E05/001 TOUCHING COLORS , de VML, Sao Paulo para CORAL BRAZIL

DIGITAL CRAFT

Video/Moving Image

-SENNA"S CUT , de MONKS, Buenos Aires / MONKS, Bogota para NETFLIX ARGENTINA / COLOMBIA

Music/Sound Design

-LEGAL TRACKS , de BETC HAVAS, Sao Paulo para KWAI BRAZIL

Experience Design: Multi-Platform

BRONCE: -BODY SWAP , de AKQA, Auckland / AKQA, Melbourne / AKQA, Sao Paulo para NETFLIX NEW ZEALAND / AUSTRALIA / BRAZIL

Data Storytelling

-COOL DOWN CONTROLLER , de LEPUB, Sao Paulo / LEPUB, Milan para HEINEKEN BRAZIL / ITALY

BRONCE: -THE ODISSEY OF WILSON , de AFRICA CREATIVE DDB, Sao Paulo para VIVO BRAZIL

Data Visualisation

BRONCE: -ALLEVIA POLLEN PASSPORT , de MRM WORLDWIDE, Madrid para Opella-Allegra SPAIN

-THE ODISSEY OF WILSON , de AFRICA CREATIVE DDB, Sao Paulo para VIVO BRAZIL

Curation of Data

-THE SHAKESPEARE BIC , de VML, Sao Paulo para BIC BRAZIL

     

AI Storytelling

-BODY SWAP , de AKQA, Auckland / AKQA, Melbourne / AKQA, Sao Paulo para NETFLIX NEW ZEALAND / AUSTRALIA / BRAZIL

     

Innovative Use of Technology

-THE SHAKESPEARE BIC , de VML, Sao Paulo para BIC BRAZIL

-THE EYES DRIBBLE , de LEPUB, Milan / PUBLICIS, Buenos Aires para HEINEKEN ITALY / ARGENTINA

-SHADE TRACKER , de GUT, Sao Paulo para MICHELOB ULTRA  BRAZIL

-BODY SWAP , de AKQA, Auckland / AKQA, Melbourne / AKQA, Sao Paulo para NETFLIX NEW ZEALAND / AUSTRALIA / BRAZIL

Technological Achievement in Digital Craft

-BODY SWAP , de AKQA, Auckland / AKQA, Melbourne / AKQA, Sao Paulo para NETFLIX NEW ZEALAND / AUSTRALIA / BRAZIL

DIGITAL CRAFT

Video/Moving Image

-SENNA"S CUT , de MONKS, Buenos Aires / MONKS, Bogota para NETFLIX ARGENTINA / COLOMBIA

Music/Sound Design

-LEGAL TRACKS , de BETC HAVAS, Sao Paulo para KWAI BRAZIL

Experience Design: Multi-Platform

-BODY SWAP , de AKQA, Auckland / AKQA, Melbourne / AKQA, Sao Paulo para NETFLIX NEW ZEALAND / AUSTRALIA / BRAZIL

Data Storytelling

-COOL DOWN CONTROLLER , de LEPUB, Sao Paulo / LEPUB, Milan para HEINEKEN BRAZIL / ITALY

BRONCE: -THE ODISSEY OF WILSON , de AFRICA CREATIVE DDB, Sao Paulo para VIVO BRAZIL

Data Visualisation

BRONCE: -ALLEVIA POLLEN PASSPORT , de MRM WORLDWIDE, Madrid para Opella-Allegra SPAIN

-THE ODISSEY OF WILSON , de AFRICA CREATIVE DDB, Sao Paulo para VIVO BRAZIL

Curation of Data

-THE SHAKESPEARE BIC , de VML, Sao Paulo para BIC BRAZIL

     

AI Storytelling

-BODY SWAP , de AKQA, Auckland / AKQA, Melbourne / AKQA, Sao Paulo para NETFLIX NEW ZEALAND / AUSTRALIA / BRAZIL

     

Innovative Use of Technology

-THE SHAKESPEARE BIC , de VML, Sao Paulo para BIC BRAZIL

-THE EYES DRIBBLE , de LEPUB, Milan / PUBLICIS, Buenos Aires para HEINEKEN ITALY / ARGENTINA

-SHADE TRACKER , de GUT, Sao Paulo para MICHELOB ULTRA  BRAZIL

-BODY SWAP , de AKQA, Auckland / AKQA, Melbourne / AKQA, Sao Paulo para NETFLIX NEW ZEALAND / AUSTRALIA / BRAZIL

Technological Achievement in Digital Craft

-BODY SWAP , de AKQA, Auckland / AKQA, Melbourne / AKQA, Sao Paulo para NETFLIX NEW ZEALAND / AUSTRALIA / BRAZIL

DESIGN

Product Design

-Living Fabric, de VML, Bogotá para Universidad De Los Andes & Atratus Colombia

     

Books

PLATA: -The Shakespeare Bic, de VML, Sao Paulo para Bic Brasil

ORO: -Nigrum Corpus, de Artplan, San Pablo para Idomed Brasil

Design-Driven Effectiveness

BRONCE: -Justice By Her Type, de Garnier BBDO, San Jose para Families Surviving Feminicides Collective Costa Rica

-Brand Of The Match, de David, Bogotá para Aguila Colombia

 

Special Editions & Bespoke Items

PLATA: -Plastic Blood, de DM9, San Pablo para Oka Biotech Brasil

-The Shakespeare Bic, de VML, Sao Paulo para Bic Brasil

-Brand Of The Match, de David, Bogotá para Aguila Colombia

Posters

-Coca-Cola Classic, de VML, New York / VML, Sao Paulo para Coca-Cola United States / Brasil

-Unwrap The Summer, de Lola Mullenlowe, Madrid para Cornetto España

-Shot On Faber-Castell, de David, San Pablo para Faber-Castell Brasil

-The Beer Behind Backstage, de Africa Creative DDB, Sao Paulo para Budweiser Brasil

Promotional Items/Promotional Printed Media

ORO: -Plastic Blood, de DM9, San Pablo para Oka Biotech Brasil

BRONCE: -Rice Of Glory, de Maruri, Guayaquil / Grey Argentina, Buenos Aires / Grey, San Pablo para Super Extra Rice Ecuador / Argentina / Brasil

Sustainability-Focused Design

-Plastic Blood, de DM9, San Pablo para Oka Biotech Brasil

Innovation in Design

PLATA: -The 100% Home Compostable Sticker, de Grey, San Pablo / Zespri International, Mt Maunganui para Zespri Brasil / Nueva Zelanda

-The Shakespeare Bic, de VML, Sao Paulo para Bic Brasil

PLATA: -Self-Packing Cheese, de Ogilvy Colombia, Bogota para Nestlé Colombia

-Living Fabric, de VML, Bogotá para Universidad De Los Andes & Atratus Colombia

Design for Behavioural Change

-The Mind Guardian, de Cheil Worldwide, Madrid / Samsung Electronics Iberia, Madrid para Samsung España

-Plastic Blood, de DM9, San Pablo para Oka Biotech Brasil

FILM CRAFT

Direction

BRONCE: -The Shooting, de Grey México City para La Unión Newspaper / Artículo 19 México

BRONCE: -The cause of the accident that started the fire, de Canadá, Barcelona / ICEX, Madrid para ICEX España

F: -Coffin, de Alto, New York para Life 360 Estados Unidos

F: -Fer, de Anónimo, Mexico City / Anónimo Bogotá, para Save the children México / Colombia

F: -The Journey, de O Positive

Script

F: -Fer, de Anónimo, Mexico City / Anónimo Bogotá, para Save the children México / Colombia

F:-Born to be the last, de Maruri Guayaquil para Born Free UK Ecuador

F:-The Shooting, de Grey México City para La Unión Newspaper / Artículo 19 México

     

Casting

F:-Fer, de Anónimo, Mexico City / Anónimo Bogotá, para Save the children México / Colombia The aviators, de

F: -The Shooting, de Grey México City para La Unión Newspaper / Artículo 19 México

Cinematography

F: -The Shooting, de Grey México City para La Unión Newspaper / Artículo 19 México

     

Use of Original Music

F:-The Shooting, de Grey México City para La Unión Newspaper / Artículo 19 México

     

Achievement in Production

F:-Ok go – Love (Official Video), de 1StaveMachine, Nueva York / Specialguestx, Madrid Specialguest Nueva York para Ok go Estados Unidos / España

F: -Don’t stop motion, de VML Santiago para Cenabast Chile

     

Editing

F: -The Shooting, de Grey México City para La Unión Newspaper / Artículo 19 México

F: -Recruitment – We never children, de The Maestros México /  Made, México City para Reinserta México.

     

Sound Design

F: -The Shooting, de Grey México City para La Unión Newspaper / Artículo 19 México

     

Animation

BRONCE: -My gut friend, de GUT México City para GUT México

F: -Eco-Illogical, de Darwin & Verne, Madrid para SEO/Birdlife España

F: -Being Vegan is good sho*t, de Flamboyant Paradise, Buenos Aires / Samy Alliance, Madrid para Peta Argentina / España

Redacción Adlatina

por Redacción Adlatina

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