Publicidad Cannes

LO SIGUIERON ALEMANIA (45), FRANCIA (43), LOS ESTADOS UNIDOS (39) E INGLATERRA (36)

Press: Brasil, con 59, el país con más finalistas

(Lunes 21, 7:30 pm hora de Cannes - Por enviados especiales) – La historia se repite en el Festival Internacional de la Publicidad de Cannes: la estrategia brasileña de inundar el festival con inscripciones de Gráfica funcionó una vez más a la hora de los finalistas, y es probable que alguna de sus agencias termine siendo la más premiada en ese rubro (y quizás hasta alcance el soñado Grand Prix de

A01 Savoury Foods Category
• “FEET”, UNILEVER BESTFOODS, ARISCO LITE MAYONNAISE, OGILVY BRAZIL, BRAZIL
• “FISH TANK”, HEINZ, HEINZ HOT KETCHUP, LEO BURNETT LISBON, PORTUGAL
• “WATER VASE”, HEINZ, HEINZ HOT KETCHUP, LEO BURNETT LISBON PORTUGAL, PORTUGAL
A02 Sweet Foods Category
• “4X4”, COMPAÑIA NESTLE, CHIQUITIN YOGHURT, LOWE, MEXICO
A03 Alcoholic Drinks Category
• “HE/SHE”, SCHINCARIOL, NOVA SCHIN NON-ALCOHOLIC BEER, FISCHER AMERICA, BRAZIL
A04 Non-Alcoholic Drinks Category
• “GIRL”, DANONE, VILLA DEL SUR MINERAL WATER, DDB ARGENTINA, ARGENTINA
• “GLASSES”, DANONE, VILLA DEL SUR MINERAL WATER, DDB ARGENTINA, ARGENTINA
• “SHIRT”, DANONE, VILLA DEL SUR MINERAL WATER, DDB ARGENTINA, ARGENTINA
A05 Household Category
• “BARBIE”, PANASONIC CHILE, BATTERY, LOWE PORTA, CHILE
• “CLAMP”, HENKEL IBERICA, LOCTITE SUPERGLUE, DDB ESPANA, SPAIN
• “TRAIN RAILS”, ENERGIZER, BATTERIES, DDB ARGENTINA, ARGENTINA
• “WINDSCREEN”, ENERGIZER, BATTERIES, DDB ARGENTINA, ARGENTINA
A06 Home Appliances & Furnishings Category
• “CHICKEN”, FAGOR, EXTRACTOR FAN, EURO RSCG LORENTE, SPAIN
• “CHICKEN ON SLIDE”, T-FAL COOKWARE, T-FAL COOKWARE, F/NAZCA SAATCHI & SAATCHI, BRAZIL
• “PIG ON SLIDE”, T-FAL COOKWARE, T-FAL FRYING PAN, F/NAZCA SAATCHI & SAATCHI, BRAZIL
A07 Cosmetics & Beauty Category
• “MOTORIST”, L’ÒREAL, LEGENDARY HARLEY-DAVIDSON EAU DE TOILETTE, McCANN ERICKSON SPAIN, SPAIN
A08 Toiletries & OTC Pharmacy Category
• “DEFLATED”, BRISTOL-MYERS SQUIBB, LUFTAL ANTI-GAS, GIOVANNI FCB, BRAZIL
• “DOWNLOADING”, PAMPERS, BABYSAN, DEL CAMPO NAZCA SAATCHI & SAATCHI, ARGENTINA
• “KISS”, GLAXOSMITHKLINE, OXY SKIN TREATMENT, OGILVY & MATHER MEXICO, MEXICO
A10 Miscellaneous Category
• “MIJAIL”, SHARPIE, PERMANENT MARKER, OGILVY & MATHER ARGENTINA, ARGENTINA
A11 Cars Category
• “ADHESIVE”, MERCEDES-BENZ, SMART, CONTRAPUNTO, SPAIN
• “BEAR TRAP”, SUZUKI, SUZUKI 4X4, ZEGERS DDB, CHILE
• “BIRDS”, LAND ROVER, LAND ROVER, OGILVY & MATHER MEXICO, MEXICO
• “CHINESE VASE”, AUDI SENNA, AUDI WITH QUATTRO TRACTION, ALMAP BBDO, BRAZIL
• “FOOTBALL FAN”, MERCEDES-BENZ, MERCEDES-BENZ E-CLASS, Y&R, BRAZIL
• “PAGES”, AUTO SUECO, VOLVO S80, TBWA\EPG, PORTUGAL
• “SPRINGBOARD”, NISSAN EUROPE NMESA, NISSAN X-TRAIL, TBWA\ESPANA, SPAIN
• “THERE’S ALWAYS SPACE”, MERCEDES-BENZ, SMART, CONTRAPUNTO, SPAIN
• “WASHING UP”, CONCESSIONAIRES FIAT OF MINAS GERAIS, FIAT DOBLÔ ADVENTURE, DNA PROPAGANDA, BRAZIL
A12 Other Vehicles, Auto Products & Services Category
• “DRINK”, BMW DO BRASIL, BMW MOTORCYCLES, GIOVANNI FCB, BRAZIL
• “FLIP THE PAGES”, FIAT CAR DEALERS, FIAT, OGILVY BRASIL, BRAZIL
• “GOLF”, BMW DO BRASIL, BMW MOTORCYCLES, GIOVANNI FCB, BRAZIL
• “MOTOR OIL”, GENERAL MOTORS, GENUINE SPARE PARTS, SALLES CHEMISTRI, BRAZIL
• “NAVIGATOR”, MERCEDES-BENZ, MERCEDES GPS NAVIGATION SYSTEM, EL LABORATORIO SPRINGER & JACOBY, SPAIN
• “PASSPORT”, MONTESA-HONDA, HONDA VARADERO, J WALTER THOMPSON, SPAIN
• “SCRATCHES”, HONDA, HONDA MOTORCYCLES, OGILVY GUATEMALA, GUATEMALA
• “WEIGHTS”, VOLKSWAGEN, VW VAN, Z PUBLICIDAD, MEXICO
A16 Travel, Transport & Tourism Category
• “FISH”, UNITED AIRLINES, UNITED AIRLINES, FALLON, BRAZIL
• “LIZARD”, UNITED AIRLINES, UNITED AIRLINES, FALLON, BRAZIL
• “SKY 180º”, TAM AIRLINES, NEW BUSINESS CLASS, DDB BRASIL, BRAZIL
• “SUNSET 180º”, TAM AIRLINES, NEW BUSINESS CLASS, DDB BRASIL, BRAZIL
• “WORM”, UNITED AIRLINES, UNITED AIRLINES, FALLON, BRAZIL
• “YOUR FLIGHT MAKES A LOT OF STOPS”, UNITED AIRLINES, UNITED AIRLINES, FALLON, BRAZIL
A17 Entertainment & Leisure Category
• “AQUA”, SONY COMPUTER ENTERTAINMENT, PLAYSTATION2, TBWA\ESPANA, SPAIN
• “ARROW”, LEGO, LEGO TOYS, DPZ, BRAZIL
• “BOTERO”, MUSEUM OF MODERN ART RIO DE JANEIRO, MODERN ART EXHIBITION, QUE COMUNICACAO, BRAZIL
• “FINGERNAILS”, SONY CHILE, SONY PLAYSTATION, BBDO CHILE, CHILE
• “HAND”, LEGO, LEGO TOYS, DPZ, BRAZIL
• “LICHENSTEIN”, MUSEUM OF MODERN ART RIO DE JANEIRO, MODERN ART EXHIBITION, QUE COMUNICACAO, BRAZIL
• “MODIGLIANI”, MUSEUM OF MODERN ART RIO DE JANEIRO, MODERN ART EXHIBITION, QUE COMUNICACAO, BRAZIL
• “MUNCH”, MUSEUM OF MODERN ART RIO DE JANEIRO, MODERN ART EXHIBITION, QUE COMUNICACAO, BRAZIL
• “STREETS”, MATTEL, MATCHBOX MINIATURE TOY CARS, OGILVY BRASIL, BRAZIL
• “WORLD MAP”, MATTEL, MATCHBOX MINIATURE TOY CARS, OGILVY BRASIL, BRAZIL
A18 Publications & Media Category
• “BIN LADEN”, EDITORA ABRIL, VEJA MAGAZINE, ALMAP BBDO, BRAZIL
• “BLUE”, CASA CLAUDIA, CASA MAGAZINE, LEW LARA ,BRAZIL
• “BUSH”, EDITORA ABRIL, VEJA MAGAZINE, ALMAP BBDO, BRAZIL
• “CAT”, EL COMERCIO, CHILDREN’S CRAFT GUIDE, LEO BURNETT PERU, PERU
• “COMPUTER GAME”, CLAXON, FASHION TV CHANNEL, CRAVEROLANIS EURO RSCG, ARGENTINA
• “FIDEL CASTRO”, EDITORA ABRIL, VEJA MAGAZINE, ALMAP BBDO, BRAZIL
• “FOOTBALL”, CLAXON, FASHION TV CHANNEL, CRAVEROLANIS EURO RSCG, ARGENTINA
• “GREEN”, CASA CLAUDIA, CASA MAGAZINE, LEW LARA, BRAZIL
• “I JUST CALLED”, 96 ROCK, RADIO STATION, LODUCCA PUBLICIDADE, BRAZIL
• “JACKSON”, ROLLING STONE, 36 YEAR ANNIVERSARY, LA COMUNIDAD, ESTADOS UNIDOS
• “KNOCK KNOCK KNOCKING”, 96 ROCK, RADIO STATION, LODUCCA PUBLICIDADE, BRAZIL
• “MATE, CLAXON/I-SAT, CABLE TV CHANNEL, OGILVY & MATHER ARGENTINA, ARGENTINA
• “MILK”, CLAXON/I-SAT, CABLE TV CHANNEL, OGILVY & MATHER ARGENTINA, ARGENTINA
• “OH LORD WON´T YOU BUY ME”, 96 ROCK, RADIO STATION, LODUCCA PUBLICIDADE, BRAZIL
• “RUGBY”, NUEVO SIGLO CABLE TV, CABLE TV, PUBLICIS IMPETU, URUGUAY
• “SADDAM”, CLAXON, FASHION TV CHANNEL, CRAVEROLANIS EURO RSCG, ARGENTINA
• “SADDAM”, EDITORA ABRIL, VEJA MAGAZINE, ALMAP BBDO, BRAZIL
• “YELLOW”, CASA CLAUDIA, CASA MAGAZINE, LEW LARA, BRAZIL
A19 Banking, Investment & Insurance Category
• “VOTING”, COLPATRIA, EURO INVESTMENTS, LOWE/SSPM, COLOMBIA
A20 Business Equipment & Services Category
• “BRASÍLIA, BRASIL TELECOM, CYBER DATA CENTRE, PUBLICIS SALLES NORTON, BRAZIL
• “NEW YORK”, BRASIL TELECOM, CYBER DATA CENTRE, PUBLICIS SALLES NORTON, BRAZIL
A21 Advertising & Media Category
• “KENNEDY, QUORUM/NAZCA SAATCHI & SAATCHI, ADVERTISING AGENCY, QUORUM NAZCA SAATCHI & SAATCHI, PERU
A22 Other Business to Business Category
• “LION”, ABPO (BRAZILIAN CORRUGATED CARDBOARD ASSOCIATION), CORRUGATED CARDBOARD PACKAGES, MASTER COMUNICACAO, BRAZIL
A23 Healthcare & Prescription Drugs Category
• “TOURIST”, INDUSTRIAS DE OPTICA, NATURAL INDO SPECTACLES, GREY & TRACE, SPAIN
A24 Commercial Public Services Category
• “AIRPLANE”, EMBRATEL, RATES PROMOTION, ALMAP BBDO, BRAZIL
• “ALL THE IMPORTANT THINGS”, EDITEL, PHONE BOOK, MASTER COMUNICACAO, BRAZIL
• “BIRDS”, VELCONET, VELCONET WIRELESS INTERNET, SAVAGLIO\TBWA, ARGENTINA
• “CAR”, EMBRATEL, RATES PROMOTION, ALMAP BBDO, BRAZIL
• “FEET”, MIAMI AD SCHOOL/ESPM, MIAMI AD SCHOOL, LEO BURNETT, BRAZIL
• “MERCEDES-BENZ”, MIAMI AD SCHOOL/ESPM, MIAMI AD SCHOOL, LEO BURNETT, BRAZIL
• “MOVEMENT”, PÚBLICO, E-U ONLINE CAMPUS, BBDO PORTUGAL, PORTUGAL
• “SILVER VIOLIN”, MIAMI AD SCHOOL/ESPM, MIAMI AD SCHOOL, LEO BURNETT, BRAZIL
• “STREET, OI, GSM MOBILE PHONE VIDEO SERVICE, NBS, BRAZIL
• “THE ECONOMIST, MIAMI AD SCHOOL/ESPM, MIAMI AD SCHOOL, LEO BURNETT, BRAZIL
• “TRAIN, EMBRATEL, RATES PROMOTION, ALMAP BBDO, BRAZIL
A25 Corporate Image Category
• “BETIS”, PEPSI-COLA DE ESPAÑA, SPONSORSHIP MESSAGE, TIEMPO/BBDO, SPAIN
• “DOG, NIKE ARGENTINA, NIKE FOOTBALL, BBDO ARGENTINA, ARGENTINA
• “HANDS”, BUENOS AIRES ZOO, 115TH ANNIVERSARY, DEL CAMPO NAZCA SAATCHI & SAATCHI, ARGENTINA
• “HEART”, NIKE ARGENTINA, NIKE RUN, BBDO ARGENTINA, ARGENTINA
• “MAN”, BRADESCO BANK, HOMAGE TO THE CITY OF SÃO PAULO, PUBLICIS SALLES NORTON, BRAZIL
• “MERCIA”, PEPSI-COLA DE ESPAÑA, SPONSORSHIP MESSAGE, TIEMPO/BBDO, SPAIN
• “ROSES”, NIKE ARGENTINA, NIKE FOOTBALL, BBDO ARGENTINA, ARGENTINA
• “SEVILLA”, PEPSI-COLA DE ESPAÑA, SPONSORSHIP MESSAGE, TIEMPO/BBDO, SPAIN
• “TREES”, NIKE ARGENTINA, NIKE FOOTBALL, BBDO ARGENTINA, ARGENTINA
• “VALENCIA”, PEPSI-COLA DE ESPAÑA, SPONSORSHIP MESSAGE, TIEMPO/BBDO, SPAIN
• “WOMAN”, BRADESCO BANK, HOMAGE TO THE CITY OF SAO PAULO, PUBLICIS SALLES NORTON, BRAZIL
• “WRINKLES”, BUENOS AIRES ZOO, 115TH ANNIVERSARY, DEL CAMPO NAZCA SAATCHI & SAATCHI, ARGENTINA
A26 Public Health & Safety Category
• “SKULL, CATALONIAN SOCIETY FOR HEALTH & SAFETY AT WORK, ANTI-DRUG CAMPAIGN, BASSAT OGILVY & MATHER BARCELONA, SPAIN
A27 Public Awareness Messages Category
• “CIGARETTE BUTT”, SOS MATA ATLANTICA, CAUTION WHEN DISCARDING CIGARETTES, F/NAZCA SAATCHI & SAATCHI, BRAZIL
• “EXECUTION, AMNESTY INTERNATIONAL, 25TH ANNIVERSARY, CONTRAPUNTO, SPAIN
• “FAVELA, THE AKATU INSTITUTE FOR CONSCIOUS CONSUMPTION, PRESERVING NATURAL RESOURCES, LEO BURNETT, BRAZIL
• “MATCH”, SOS MATA ATLANTICA, CAUTION WHEN DISCARDING MATCHES, F/NAZCA SAATCHI & SAATCHI, BRAZIL
• “OCEAN”, CDNA (NATIONAL COUNCIL OF ENVIRONMENTAL DEFENSE), ENVIRONMENTAL AWARENESS, PUBLICIS SALLES NORTON, BRAZIL
• “STALL, ALCOHOLICS ANONYMOUS, MEETINGS FOR ALCOHOLICS, J WALTER THOMPSON, BRAZIL
• “WATER”, INSTITUTO AYRTON SENNA, JOURNALIST INCENTIVE CAMPAIGN, ALMAP BBDO, BRAZIL
A28 Fund-Raising & Appeals Category
• “AMMOXICILIN, TIERRA DE HOMBRES, KEEP MEDICINE OUT OF THE REACH OF CHILDREN, BASSAT OGILVY, SPAIN
• “FOOTBALL, LET’S HELP A CHILD, SPONSOR A CHILD, CONTRAPUNTO, SPAIN
• “GETTING A MEAL”, TEN YAD, COMMUNITY CHARITY, FISCHER AMERICA, BRAZIL
• “HERE’S A FATHER”, TEN YAD, COMMUNITY CHARITY, FISCHER AMERICA, BRAZIL
• “OLD MAN”, FUNDACIÓN PADRE HURTADO, FUNDRAISING, PROLAM YOUNG & RUBICAM, CHILE
• “SCHOOL”, LET’S HELP A CHILD, SPONSOR A CHILD, CONTRAPUNTO, SPAIN
• “STREET CHILDREN”, TEN YAD, COMMUNITY CHARITY, FISCHER AMERICA, BRAZIL
• “SUPPER”, CASA DE ACOGIDA FLORENCIA, HELPLINE FOR ABUSED WOMEN, CONTRAPUNTO, SPAIN
• “WEDDING”, CASA DE ACOGIDA FLORENCIA, HELPLINE FOR ABUSED WOMEN, CONTRAPUNTO, SPAIN

por Redacción Adlatina • 21 de junio de 2004