Agencia del año en Health: Área 23, IPG, USA
Red de Health del Año: FCB Health
GRAND PRIX FOR GOOD: -The best place in the qorld to have Herpes, de Motion Sickness, Finch Sydney y New Zeland Herpes Foundation. Australia / Nueva Zelanda
AUDIO & RADIO
GRAND PRIX: -One Second Ads, de Africa Creative DDB, San Pablo para Budweiser, Brasil
Use of Audio & Radio as a Medium
BRONCE: -The Sound of Divorce, de Ogilvy Argentina, Buenos Aires para Calm, Argentina
F:-Legal Tracks, de BETC Havas, San Pablo para KWAI, Brasil
Use of Audio & Radio Technology
F:-Senna, the Voice of an Icon, de CPB, San Pablo para Guaraná Antarctica, Brasil
F:-Game Guardian, de VML, Buenos Aires para Movistar Argentina
Voice Activation
F:-Game Guardian, de VML, Buenos Aires para Movistar Argentina
Branded Content/Podcasts
F:-Fishermen Storytellers, de Africa Creative DDB, San Pablo para Corona, Brasil
Content Placement
F:-Dirty Mouth Sponsorship, de Droga5, part of Accenture Song, San Pablo / Unilever Brasil, Sao Paulo para Cif, Brasil
F:-Stay Tuned, Stay Awake, de Ogilvy Guatemala, Guatemala City para Shell, Guatemala
Audio-Led Creativity
ORO: -One Second Ads, de Africa Creative DDB, San Pablo para Budweiser, Brasil
F:-Dirty Mouth Sponsorship, de Droga5, part of Accenture Song, San Pablo / Unilever Brasil, Sao Paulo para Cif, Brasil
F:-The Sound of Divorce, de Ogilvy Argentina, Buenos Aires para Calm, Argentina
Use of Music
BRONCE: -Me Feat. Me, de DDB Chile, Santiago para Nosotras, Chile
Sound Design
F:-The Colombian National Anthem, performed by its biodiversity, de McCann, Bogotá para Sura, Colombia
Script
PLATA: -1. High Energy Intern, Boyfriend, Dad de David, Madrid para Fusion Energy Drink, España
Casting & Performance
PLATA: -Chill Enough, Cold Detector, Mountin Cold, de Alma Advertising Agency, Miami para Coors Light, Estados Unidos
PLATA: -Fishermen Storytellers, de Africa Creative DDB, San Pablo para Corona, Brasil
Local Brand
F:-Unlucky Mentions, de Paradais DDB, Guayaquil para Cris-Sal, Ecuador
Use of Humour
PLATA: -From Hurt to Hit, de Africa Creative DDB, San Pablo para Brahma, Brasil
F:-Cold Activated Announcers, de Alma Advertising Agency, Miami para Coors Light, Estados Unidos
F:-Dirty Mouth Sponsorship, de Droga5, part of Accenture Song, San Pablo / Unilever Brasil, Sao Paulo para Cif, Brasil
Breakthrough on a Budget
F:-Dancing Washers, de VML, Mexico City para Whirlpool, México
Corporate Purpose & Social Responsibility
F:-Me Feat. Me, de DDB Chile, Santiago para Nosotras, Chile
Cultural Engagement
F:-Me Feat. Me, de DDB Chile, Santiago para Nosotras, Chile
F:-Music Over Noise, de LePub, San Pablo para Billboard, Brasil
F:-Stay Tuned, Stay Awake, de Ogilvy Guatemala, Guatemala City para Shell, Guatemala
Consumer Goods
F:-One Second Ads, de Africa Creative DDB, San Pablo para Budweiser, Brasil
F:-From Hurt to Hit, de Africa Creative DDB, San Pablo para Brahma, Brasil
Not-for-Profit / Charity / Government
F:-Air Raid Alarm Clock, de Officer And Gentleman, Madrid / arriba! Media group, Kharkiv / Fabs Robotics, Madrid / Goloso Creative Studio, Madrid para Razom, España / Ucrania
HEALTH & WELLNESS
GRAND PRIX: -Vaseline Verified, de Ogilvy Singapur para Unilever, Singapur
OTC Oral Medicines
F:-Allevia Pollen Passport, de MRM Worldwide, Madrid para Opella-Allegra, España
OTC Products
F:-Bleed With Pride, de BBDO Chile, Santiago / UFF Conteniidos, Santiago para Padmad, Chile
F:-Me Feat. Me, de DDB Chile, Santiago para Nosotras, Chile
F:-Bleed With Pride, de BBDO Chile, Santiago / UFF Conteniidos, Santiago para Padmad, Chile
Health & Wellness Tech
PLATA: -The Mind Guardian, de Cheil Worldwide, Madrid / Samsung Electronics Iberia, Madrid para Samsung,España
F:-Design your sleep while you Sleep, de MRM Worldwide, Madrid para Ikea,España
F:-Her Dome, de DPZ, San Pablo para Government Of The State Of São Paulo, Brasil
F:-Design your sleep while you Sleep, de MRM Worldwide, Madrid para Ikea,España
F:-Menopause Mode, de AlmapBBDO, Sao Paulo para LG Brasil
F:-The Mind Guardian, de Cheil Worldwide, Madrid / Samsung Electronics Iberia, Madrid para Samsung,España
F:-The Mind Guardian, de Cheil Worldwide, Madrid / Samsung Electronics Iberia, Madrid para Samsung,España
Brand-Led Education & Awareness
ORO: -Nigrum Corpus, de Artplan, Rio De Janeiro para Idomed, Brasil
ORO: -Sightwalks, de Circus Grey, Miraflores para Cemento Sol, Perú
BRONCE: -Nigrum Corpus, de Artplan, Rio De Janeiro para Idomed, Brasil
BRONCE: -This Is Not A Game, de VML, Mexico City para Movistar, México
F:-This Is Not A Game, de VML, Mexico City para Movistar, México
F:-Sightwalks, de Circus Grey, Miraflores para Cemento Sol, Perú
F:-This Is Not A Game, de VML, Mexico City para Movistar, México
F:-Sightwalks, de Circus Grey, Miraflores para Cemento Sol, Perú
Non-profit/Foundation-led Education & Awareness
BRONCE: -Her Dome, de DPZ, San Pablo para Government Of The State Of São Paulo, Brasil
F:-Thermal Sensation Of Urgency, de Lew"laraTBWA, San Pablo para Red Cross São Paulo, Brasil
F:-Fer, de Anonimo, Mexico City para Save The Children, México
Fundraising & Advocacy
F:-Car Parts For Life, de De La Cruz Ogilvy, San Juan para Plaza Las Américas y Plaza Del Caribe, Puerto Rico
F:-Car Parts For Life, de De La Cruz Ogilvy, San Juan para Plaza Las Américas y Plaza Del Caribe, Puerto Rico
Corporate Image & Communication
F:-Me Feat. Me, de DDB Chile, Santiago para Nosotras, Chile
Health Services & Facilities
F:-Her Dome, de DPZ, San Pablo para Government Of The State Of São Paulo, Brasil
F:-Her Dome, de DPZ, San Pablo para Government Of The State Of São Paulo, Brasil
OUTDOOR
GRAN PRIX: -Crowd, Public Transport y Street de VML Praga para KitKat, República Checa
Consumer Goods
BRONCE: -Mimi"s Red, Prado’s Red y El Campo’s Red, de David, Madrid para Coca-Cola España
BRONCE: -The Shining, de VML, Nueva York / VML, San Pablo para Coca-Cola Estados Unidos / Brasil
F:-A house for Mr. Biswas, de VML, Nueva York / VML, San Pablo para Coca-Cola Estados Unidos / Brasil
F:-Extreme Metaphors, de VML, Nueva York / VML, San Pablo para Coca-Cola Estados Unidos / Brasil
F:-It Falls From The Plant, de DDB Latina Puerto Rico para Medalla Light Puerto Rico
F:-If It"s Not John, It"s Peter, de DDB Latina Puerto Rico para Medalla Light Puerto Rico
F:-Above The Pigeon Peas, de DDB Latina Puerto Rico para Medalla Light Puerto Rico
F:-Corona Eclipse - Uruguay, de David, Miami para Corona Estados Unidos
F:-Corona Eclipse - Argentina 1, de David, Miami para Corona Estados Unidos
F:-Corona Eclipse - Argentina 2, de David, Miami para Corona Estados Unidos
Media/Entertainment
F:-Likes, de Dentsu Creative, Lisboa para History Channel Portugal
F:-Marches, de Dentsu Creative, Lisboa para History Channel Portugal
F:-Crimes, de Dentsu Creative, Lisboa para History Channel Portugal
Consumer Goods
PLATA: -Windsurf, Surfer, Waves y Boat de Lola Mullenlowe, Madrid para Cornetto España
Media/Entertainment
F:-Likes, de Dentsu Creative, Lisboa para History Channel Portugal
F:-Marches, de Dentsu Creative, Lisboa para History Channel Portugal
F:-Crimes, de Dentsu Creative, Lisboa para History Channel Portugal
Not-for-Profit / Charity / Government
F:-Cause & Effect, de Alma Advertising Agency, Miami para Change The Ref Estados Unidos
Displays
ORO: -Scratch & Sniff, de Lola Mullenlowe, Madrid para Axe/Lynx España
F:-Lynx With Catnip, de Lola Mullenlowe, Madrid para Axe/Lynx España
Special Build
ORO: -Shades Of Red, de David, Madrid para Coca-Cola España
PLATA: -Night Signals, de Ogilvy República Dominicana, Santo Domingo para Chevrolet República Dominicana
F:-Gulf Of Mexico (Bar), de LePub, Mexico City para Tecate México
Live Advertising and Events
F:-Lay"s Bar Crawl, de Slap Global, Buenos Aires / Pepsico, Harrison para Lay"s Argentina / Estados Unidos
F:-Atacama Fashion Week, de Artplan, San Pablo para Desierto Vestido & Fashion Revolution Brasil
Interactive Experiences
ORO: -Tracking Bad Bunny, de DDB Latina Puerto Rico para Rimas Music Puerto Rico
BRONCE: -Touchboards Discount, de Africa Creative DDB, San Pablo para Itaú Unibanco Brasil
Transit
ORO: -Gulf Of Mexico (Bar), de LePub, Mexico City para Tecate México
BRONCE: -Followers Store, de LePub, San Pablo para New Balance Brasil
F:-Night Signals, de Ogilvy República Dominicana, Santo Domingo para Chevrolet República Dominicana
Immersive Experiences
F:-Sun Reserve, de Grey, San Pablo para Corona Brasil
Standard Sites
PLATA: -Speed Coupons, de Gut, San Pablo para Mercado Livre Brasil
Ambient Outdoor
PLATA: -Sun Reserve, de GREY, San Pablo para Corona Brasil
F:-Antenaguila, de David, Buenos Aires para Aguila Argentina
F:-Followers Store, de LePub, San Pablo para New Balance Brasil
Technology
F:-Shade Tracker, de Gut, San Pablo para Michelob Ultra Brasil
F:-Tracking Bad Bunny, de DDB Latina Puerto Rico para Rimas Music Puerto Rico
Local Brand
F:-Gulf Of Mexico (Bar), de LePub, México City para Tecate México
Social Behaviour
F:-The Outside Book, de VML, Sao Paulo para Frutella Brasil
F:-Skip The Line, de LePub, Sao Paulo para Heineken Brasil
F:-Undeleted, de VML, Buenos Aires para Dove Argentina
F:-The Beer Behind Backstage, de Africa Creative DDB, Sao Paulo para Budweiser Brasil
F:-Lynx With Catnip, de Lola Mullenlowe, Madrid para Axe/Lynx España
Corporate Purpose & Social Responsibility
PLATA: -Estibadores, de Circus Grey, Miraflores para Mibanco Perú
PLATA: -Still Open, de David, Madrid para Jcdecaux España
BRONCE:-Plastic Blood, de DM9, Sao Paulo para Oka Biotech Brasil
BRONCE: -Gold = Death, de DM9, Sao Paulo para Urihi Yanomami Brasil
Market Disruption
F:-Save Us From The Usa, de Stream And Tough Guy, Lisbon / Atlantic, New York para Change The Ref Portugal / Estados Unidos
F:-Sun Reserve, de Grey, Sao Paulo para Corona Brasil
F:-Still Open, de David, Madrid para Jcdecaux España
F:-Gulf Of Mexico (Bar), de LePub, Mexico City para Tecate México
F:-Nescafe Decaf Billboards, de Star5, Panamá para Nescafe Panamá
Cultural Engagement
PLATA: -Found In Translation, de DDB Latina Puerto Rico para Medalla Light Puerto Rico
BRONCE: -Aeromexicanos, de Ogilvy, Mexico City para Aeromexico México
F:-Music Over Noise, de LePub, Sao Paulo para Billboard Brasil
F:-Ads Cover Rents, de Africa Creative DDB, Sao Paulo para Brahma Brasil
F:-Shades Of Red, de David, Madrid para Coca-Cola España
F:-Undeleted, de VML, Buenos Aires para Dove Argentina
F:-Tracking Bad Bunny, de DDB Latina Puerto Rico para Rimas Music Puerto Rico
PHARMA
GRAN PRIX: -Make love last – Bedroom, de Ogilvy Shangai para Viatris, China
Branded Product or Service Promotion
PLATA: -Glowing Relief, de De La Cruz Ogilvy, San Juan / Ogilvy Health, New York para Alivia Health Puerto Rico / Estados Unidos
BRONCE: -Pick Up Your Poop, de The Community, Miami para Cologuard, Estados Unidos
Disease Awareness & Understanding: Direct to Patient or Healthcare Professional
BRONCE: -Friedreich & I, de VML, Madrid para Biogen, España
Disease Awareness & Understanding: Direct to Patient or Healthcare Professional
BRONCE: -Don"t Stop Motion, de VML, Santiago para Cenabast Chile
F:-Don"t Stop Motion, de VML, Santiago para Cenabast Chile
Innovative Use of Technology: Patient or Healthcare Professional
BRONCE: -Painvisible, de VML, Madrid / VML, New York para Aritium, España / Estados Unidos
F:-Health Tracker, de VML, Buenos Aires para Elea Laboratory, Argentina
PRINT & PUBLISHING
GRAND PRIX: -Price Packs, de Pion3ers para Peny, Alemania
Consumer Goods
PLATA: -Toilet Paper, Eggs, Roses, Bananas y Duck, de LePub Bogotá / LePub, Amsterdam para Oreo Colombia / Países Bajos
BRONCE: -Lemon, Coffee, Eye - Shot On Faber-Castell, de David, San Pablo para Faber-Castell Brasil
BRONCE: -Diver, Windsurf, Surfer, Waves, Boat, de Lola Mullenlowe, Madrid para Cornetto España
F:-The Beer Behind The Rappers Against The Power, de Africa Creative DDB, San Pablo para Budweiser Brasil
Media/Entertainment
F:-Window, de Grey, México City para La Unión Newspaper / Articulo 19 México
F:-Corner, de Grey, México City para La Unión Newspaper / Articulo 19 México
F:-Likes, de Dentsu Creative, Lisboa para History Channel Portugal
F:-Marches, de Dentsu Creative, Lisboa para History Channel Portugal
Consumer Services/Business to Business
F:-Plastic Blood, de DM9, San Pablo para Oka Biotech Brasil
F:-Scholarship In Books, de BETC Havas, Sao Paulo para Uniasselvi Brasil
Not-for-Profit / Charity / Government
F:-Gold = Death, de DM9, San Pablo para Urihi Yanomami Brasil
Commercial Publications
F:-Scholarship In Books, de BETC Havas, Sao Paulo para Uniasselvi Brasil
F:-Plastic Blood, de DM9, San Pablo para Oka Biotech Brasil
Publications for Good
F:-Nigrum Corpus, de Artplan, Rio De Janeiro para Idomed Brasil
F:-Atacama Fashion Week, de Artplan, San Pablo para Desierto Vestido & Fashion Revolution Brasil
Innovative and adapted use of Print & Publishing
PLATA: -The Shakespeare Bic, de VML, Sao Paulo para BIC Brasil
F:-Plastic Blood, de DM9, San Pablo para Oka Biotech Brasil
F:-Blood Aid, de DM9, Sao Paulo para Dasa Diagnostics Brasil
Challenger Brand
PLATA: -Gold = Death, de DM9, San Pablo para Urihi Yanomami Brasil
F:-Plastic Blood, de DM9, San Pablo para Oka Biotech Brasil
Single-Market Campaign
BRONCE: -Coupon Rain, de Gut, San Pablo para Mercado Livre Brasil
F:-Shot On Faber-Castell, de David, San Pablo para Faber-Castell Brasil
F:-Branded Shadows, de Grey, San Pablo / Grey Argentina, Buenos Aires para Brahma Brasil / Argentina
F:-Certified By The Sun, de Gut, Mexico City / Gut, Madrid para Corona México / España
F:-Corona Eclipse, de David, Miami para Corona Estados Unidos
Social Behaviour
F:-Coca-Cola Classic, de VML, Nueva York / VML, San Pablo para Coca-Cola Estados Unidos / Brasil
F:-Lost Faces, de WMcCann, San Pablo para Banco Do Brasil Brasil
F:-Corona Eclipse, de David, Miami para Corona Estados Unidos
Corporate Purpose & Social Responsibility
ORO: -Plastic Blood, de DM9, San Pablo para Oka Biotech Brasil
BRONCE: -Scholarship In Books, de BETC Havas, Sao Paulo para Uniasselvi Brasil
F:-History Outnumbered, de Dentsu Creative, Lisboa para History Channel Portugal
F:-The Shooting, de Grey, Mexico City para La Unión Newspaper / Articulo 19 México
Market Disruption
F:-Just Lime, de Gut, Buenos Aires para Corona Argentina
Cultural Engagement
BRONCE: -Found In Translation, de DDB Latina Puerto Rico para Medalla Light Puerto Rico
F:-Lost Faces, de WMcCann, San Pablo para Banco Do Brasil Brasil
