Lista de ganadores iberoamericanos
FILM
GRAND PRIX: -The man your man could Smell like, de Wieden+Kennedy para Old Spice. ESTADOS UNIDOS
A1
BRONCE: -T-MO-T, de McCann Erickson Madrid para Campofrio. ESPAÑA
A2
BRONCE: -Check, You’re right, de Del Campo Nazca Saatchi & Saatchi para Cadbury. ARGENTINA
A5
PLATA: -Black and white, de Borghierh/Lowe para Unilever. BRASIL
A8
BRONCE: -Arms, Destiny, de ponce Buenos aires para Axe. ARGENTINA
BRONCE: -Destiny, de ponce Buenos aires para Axe. ARGENTINA
A14
ORO: -Inheritance, de Leo Burnett para Car One. ARGENTINA
PLATA: -Blueberries, de Leo Burnett para Car One. ARGENTINA
A19
ORO: -Crying, de Conill S&S para New Cinema Film Festival. EEUU HISPANO
BRONCE: -Security camera, de SCPF para 1984. ESPAÑA
A21
BRONCE: -Hair conditioning, de Ogilvy para Santander. ARGENTINA
A28
PLATA: -Highway, de Ogilvy para Hospital San José. MéXICO
BRONCE: -Granddaughter, de McCann Erickson para BCI.
B4
BRONCE: -Swap, de McCann Erickson para Coca-Cola. ESPAÑA
FILM CRAFT
GRAND PRIX: -The gift, de DDB Londres para Philips. REINO UNIDO
ORO: -Invocation, de F/Nazca S&S para Water conservation awareness, de SOS Atlantic Foundation. BRASIL
BRONCE: -Dog, de CraveroLanis para Digital art festival One Dot Zero. ARGENTINA
TITANIUM & INTEGRATED
GRAND PRIX TITANIUM: -Twulpforce, de Crispin Porter + Bogusky para Retail Best Buy. ESTADOS UNIDOS
GRAND PRIX INTEGRATED: -Livestrong, de Wieden+Kennedy para Nike Foundation. ESTADOS UNIDOS
PLATA: -Pee the shower, de F/Nazca Saatchi & Saatchi para Forest Protection. BRASIL
PRESS
GRAND PRIX: -Campaña de Billboard, de AlmapBBDO BRASIL
Non-Alcoholic Drinks
BRONCE: -Drops of sweat 1 a 3, de ALMAPBBDO São Paulo para Gatorade Pepsico BRASIL
Household: Other
ORO: -Horse, Porcelain, Robot, de Y&R COLOMBIA Bogotá para Klunter adhesive Homecenter COLOMBIA
OTC Pharmacy
PLATA: -Wrestler, Thai Boxer, Boxer, de PROLAM Y&R Santiago para Kitadol menstrual period Laboratorio chile CHILE
BRONCE: -Pain, Gifts, Fear, de EURO RSCG ESPAÑA Madrid para Strepsils Reckitt benckiser ESPAÑA
BRONCE: -Uncles, Aunts, de Y&R BUENOS AIRES para Tulipan condoms Kopelco ARGENTINA
Clothing, Footwear & Accessories
BRONCE: -Banana, Taxi, Shoe, Crank, Perfume spray, de ALMAPBBDO São Paulo para Havaianas São paulo alpargatas BRASIL
BRONCE: -Dress code, In nyc, Being stylish, Elephant, de ALMAPBBDO São Paulo para Havaianas slim São paulo alpargatas BRASIL
Miscellaneous
BRONCE: -Countryside, Kitchen, Pool, de PROLAM Y&R Santiago para Masterdog light dog food Nutripro
Other Vehicles, Auto Products & Services
BRONCE: -Porcupine, Meteorite, Boy, Iceberg, de BBDO CHILE Santiago para Original parts Mitsubishi motors
Restaurants & Fast Food Outlets
BRONCE: -Camouflage , de OGILVY
Travel, Transport & Tourism
BRONCE: -Camera, Tip, Bus, de LEW'LARA\TBWA São Paulo para Aruba tourism
Entertainment & Leisure
ORO: -Abraham, Efren, Otto, de OGILVY MÉXICO para Scrabble Mattel MÉXICO
Publications & Media
BRONCE: -Michael Jackson, Marvin gaye, Tupac & b.i.g, John Lennon, de LEO BURNETT IBERIA para Famous crime scene Mtv PORTUGAL
Banking, Investment & Insurance
BRONCE: -Pound face, Dollar face, Renmibi face, de ZAPPING/M&C SAATCHI
Business Equipment & Services
BRONCE: -Europe,
Other Business to Business
PLATA: -Paper man, Balloon man, Show man, de TALENT
Healthcare & Prescription Drugs
BRONCE: -Candy, Horse, Trampoline, de DEL CAMPO/NAZCA SAATCHI & SAATCHI Buenos Aires para Kinder plan Hospital aleman ARGENTINA
Commercial Public Services
BRONCE: -Dogs, Red dots, Nails, de ALMAPBBDO
Public Awareness Messages
PLATA: -Mugabe, Mubarak, Kim jogn-il, de JWT ESPAÑA Barcelona para Human rights awareness Amnesty international ESPAÑA
Fundraising & Appeals
PLATA: -Ambulance, Stretcher, CPR, de JWT MÉXICO para Annual fundraising drive Mexican red cross MÉXICO
Art Direction
ORO: -Bono, Eminem, Amy, Britney, Marilyn, de ALMAPBBDO São Paulo para Magazine Billboard BRASIL
BRONCE: -In nyc, Being stylish, dress code, elephant, de ALMAPBBDO São Paulo para Havaianas slim São paulo alpargatas BRASIL
OUTDOOR
GRAND PRIX: -Andes, de Del Campo Nazca S&S para cerveza Andes. ARGENTINA
Pharmacy
ORO: -Pain, Gift, Fear, de EURO RSCG ESPAÑA Madrid para Strepsils Reckitt benckiser ESPAÑA
Miscellaneous
BRONCE: -Shelter de TBWA\FREDERICK
Cars & Automotive Services
PLATA: -Elephant, Organo, Vault, de JWT ARGENTINA Buenos Aires para Trucks Ford
Entertainment & Leisure
BRONCE: -Big boy de OGILVY
Publications & Media
PLATA: -Eminem, Britney, de ALMAPBBDO São Paulo para Magazine Billboard BRASIL
Banking, Investment & Insurance
PLATA: -Faces 1a 3, de ZAPPING/M&C SAATCHI
Commercial Public Services
PLATA: -Candy, Horse, de DEL CAMPO/NAZCA SAATCHI & SAATCHI Buenos Aires para Kinder plan Hospital aleman ARGENTINA
BRONCE: -Ass, Cock, de OGILVY BRASIL São Paulo para English school for kids Red balloon BRASIL
Corporate Image
BRONCE: -Trees de JWT ARGENTINA Buenos Aires para Corporate image Ford
Public Awareness Messages
BRONCE: -Hu Jintao, Mubarak, Kim Jong-il, Obama, de JWT ESPAÑA Barcelona para Human rights awareness Amnesty international ESPAÑA
Fundraising & Appeals
BRONCE: -Ambulance, CPR, de JWT
Consumer Products: Food & Drink
ORO: -Funny baby 1 a 4, de DENTSU LATIN AMERICA Sao Paulo para Chocolate with whisky L'univers de chocolat BRASIL
PLATA: -Meeting, Class, Library, de F/NAZCA SAATCHI & SAATCHI São Paulo para Coffee Suplicy coffees BRASIL
PLATA: -Crocodile, Polar bear, Lion, de OGILVY & MATHER SANTIAGO para Hellmann's ketchup Unilever
Consumer Products: Cosmetics & Beauty, Toiletries & Pharmacy
BRONCE: -Chicken, Claf, Pig, de LEW'LARA\TBWA São Paulo para Luftal antacid Bristol-myers squibb BRASIL
BRONCE: -Ex-wife's Sawyer, Boss’s Jokes, Teenage daughter’s boyfriend, de ALMAPBBDO São Paulo para Cafiaspirin Bayer BRASIL
Consumer Products: Household
BRONCE: -Push up toy/book case, Push up toy/chair, de DDB BRASIL São Paulo para Furniture Tok&stok BRASIL
BRONCE: -Man baby, Woman Baby, de OGILVY & MATHER SANTIAGO para Graco cribs Kimberly clark
Consumer Products: Cars & Automotives
ORO: -Pole, Cow, Hydrant, de LEW'LARA\TBWA São Paulo para Auto insurance Nissan BRASIL
PLATA: -90 degrees red, orange, green, de PONTO DE CRIAÇÃO São Paulo para Smart Mercedes-benz BRASIL
BRONCE: -Boxes i, ii, iii, de NEOGAMA/BBH São Paulo para Commercial vehicle Renault BRASIL
Consumer Services
ORO: -Elvis, Freedy, Court, de Y&R BUENOS AIRES para Restaurant Hard rock cafe ARGENTINA
PLATA: -Doors 1 a 3, de GREY BRASIL São Paulo para Vip magazine Editora abril BRASIL
BRONCE: -0.0047%, 0.oo53%, de ALMAPBBDO
BRONCE: -Pink and blue, The schoolboy, Rembrandt self, de
Business Products & Services
PLATA: -Europe, Asia, America, de DDB BRASIL São Paulo para Courier services Fedex BRASIL
BRONCE: -Old lady, City, Fish, de TALENT
Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness
BRONCE: -Football de JWT Madrid para Responsible drinking message Gmodelo ESPAÑA
Ambient: Small Scale Special Solutions
BRONCE: -Scented banner de ID\TBWA São Paulo para Kaiak mens fragrance Natura BRASIL
BRONCE: -$73.000 bar tab de OGILVY BRASIL
Ambient: Special Build
ORO: -Andes teletransporter de DEL CAMPO/NAZCA SAATCHI & SAATCHI Buenos Aires para Cerveza andes beer Inbev ARGENTINA
BRONCE: -Deforestation de Y&R BUENOS AIRES para Deforestation awareness Solo un planeta ARGENTINA
BRONCE: -Go visit your wallpaper de TALENT
Ambient: Stunts & Live Advertising
ORO: -The swap de McCANN ERICKSON Madrid para Coca-cola zero Coca-cola ESPAÑA
PLATA: -Whopper face de OGILVY BRASIL São Paulo para Made to order burgers Burger king BRASIL
BRONCE: -Speedy movil de Y&R Lima para Speedy movil broadband Telefonica moviles PERU
BRONCE: -Akatu exclusive beach de LEW'LARA\TBWA São Paulo para Environmental awareness Akatu institute for conscious consumption BRASIL
Ambient: Digital Outdoor
ORO: -Live panel from billboard de ALMAPBBDO São Paulo para Magazine Billboard BRASIL
RADIO
Foods
BRONCE: -Tampon , de LEO BURNETT VENEZUELA Caracas Sonica studios caracas para All bran cereal Alimentos kellogg's VENEZUELA
Household
ORO: -Battle , de LAPIZ Chicago Raya producciones buenos aires para Bounty paper towel Procter & gamble USA
PLATA: -Ska , de LEO BURNETT PUERTO RICO San Juan Altamar music san juan para Bounty paper towel Procter & gamble PUERTO RICO
Home Appliances, Furnishings, Electronics & Audio Visual
BRONCE: -C'mon, what's this song?, I can’t remember this tune, de OGILVY BRASIL São Paulo Satelite audio são paulo para Moto id music identification Motorola BRASIL
Cars & Automotive Services
BRONCE: -Friends, Couple, de ALMAPBBDO São Paulo A voz do brasil
Entertainment & Leisure
BRONCE: -Pancho jasen, Nacho azofra, Carlos Suárez, de McCANN ERICKSON Madrid Media sound madrid para Basketball club Asefa estudiantes ESPAÑA
Public Health & Safety, Public Awareness Messages
BRONCE: -Baby , de Y&R Lima Vinylo sound
BRONCE: -Seconds , de JWT CHILE Santiago Sonica
Best Use of Music and/or Sound Design
ORO: -Battle , de LAPIZ Chicago Raya producciones buenos aires para Bounty paper towel Procter & gamble USA
ORO: -Helicopter, Ambulance, Operation, de LEO BURNETT COLOMBIANA Bogotá Leo studio bogotá para Charitable aid organisation Colombian red cross
Best Use of Radio as a Medium
ORO: -Dial , de LEW'LARA\TBWA São Paulo Lew'lara\tbwa são paulo para Language school Cultura inglesa BRASIL
CYBER
Commercial Public Services
BRONCE: -Digital invaders , de GRUPO W Saltillo para School Digital invaders MÉXICO
Miscellaneous
PLATA: -Handwriting , de GREY ESPAÑA Barcelona para Pilot pen Comercial arge ESPAÑA
Automotive Products & Services
BRONCE: -Fox inside out , de ALMAPBBDO São Paulo para Fox Volkswagen BRASIL
Best Copywriting
BRONCE: -Tweetbooks , de OGILVY MÉXICO para Bookstores Gandhi bookstores MÉXICO
Mobile Advertising
ORO: -Interactive catalogue , de MOBILE DREAMS FACTORY Madrid para Ikea Ikea ESPAÑA
Interactive Tools (for PCs, MACs, etc)
BRONCE: -Ommwriter , de HERRAIZ SOTO Barcelona para Self promotion tool Herraiz soto & co ESPAÑA
ORO: -Handwriting , de GREY ESPAÑA Barcelona para Pilot pen Comercial arge ESPAÑA
DIRECT
GRAND PRIX: -Orcon + Iggy Pop, de Special Group para Broadband, Orcon. NUEVA ZELANDA
Flat Mailing
BRONCE: -Invasion, de Sun/MRM WORLDWIDE
Dimensional Mailing
BRONCE: -Imaginary musical instruments, de DDB BRASIL São Paulo para Saxsofunny Sound production company. BRASIL
Direct Response Digital: E-commerce, Online Advertising, Brand Awareness & Social Media
BRONCE: -Quique the head, de Shackleton Madrid para Diesel Mowie motorcycle helmets. ESPAÑA
BRONCE: -Casting, de Grey Argentina Buenos Aires para Grupo Q, Playboy magazine. ARGENTINA
Ambient Media (Large Scale)
BRONCE: -Reload, de Pagés BBDO Santo Domingo / OMD DOMINICANA Santo Domingo para Tricom Broadband Internet. REPÚBLICA DOMINICANA
PLATA: -Andes teletransporter, de Del Campo/Nazca Saatchi & Saatchi Buenos Aires para Inbev.
Ambient Media & Print Collateral, Non-Mail (Small Scale)
PLATA: -Whopper face, de Ogilvy Brasil São Paulo para Burger king, Whopper. BRASIL
Direct Response Broadcast: TV, Radio & Infomercials
BRONCE: -Ringtowns, de Ogilvy
Direct Response Print or Standard Outdoor, including Inserts
BRONCE: -Wax ad, de Loducca MPM São Paulo para Peugeot 207 quiksilver. BRASIL
Best Low Budget Campaign
PLATA: -Donate your website, de Ogilvy Brasil São Paulo para Graacc Children's cancer NGO. BRASIL
Fast Moving Consumer Goods
PLATA: -Andes teletransporter, de Del Campo/Nazca Saatchi & Saatchi Buenos Aires para Inbev Beer. ARGENTINA
Cars & Automotive Services
PLATA: -Composing your life, de CP Proximity Barcelona para Audi birthday. ESPAÑA
Publications & Media
PLATA: -Casting, de Grey Argentina Buenos Aires para Grupo Q Playboy magazine.
Corporate Image & Information
PLATA: -Imaginary musical instruments, de DDB Brasil São Paulo para Saxsofunny Sound production company. BRASIL
Best Integrated Campaign Led by Direct Marketing
BRONCE: -Casting, de GREY Argentina Buenos Aires para Grupo Q Playboy magazine.
PROMO & ACTIVATION
GRAND PRIX: -Replay, de TBWA/Chiat/Day para Gatorade. ESTADOS UNIDOS
Event and Field Marketing
BRONCE: -Andes teletransporter, de Del Campo/Nazca Saatchi & Saatchi Buenos Aires para Inbev Beer ARGENTINA
BRONCE: -Giving memory, de Contrapunto BBDO Madrid para Afal contigo Alzheimer awareness ESPAÑA
Ambient Promotion: Small Scale
BRONCE: -Forest fires, de Ogilvy & Mather Colombia Bogotá para Wwf Wwf COLOMBIA
BRONCE: -$73.000 bar tab, de Ogilvy Brasil São Paulo para Bar aurora/boteco ferraz Bar chain BRASIL
Ambient Promotion: Large Scale
BRONCE: -Ambulance/boat/helicopter, de JWT México para Mexican red cross Annual fundraising drive MEXICO
Best Use of Merchandising/In-Store Marketing, including Promotional Packaging
BRONCE: -Whopper face, de Ogilvy Brasil São Paulo para Burger king Whopper BRASIL
BRONCE: -Message in a bottle, de Leo Burnett
Alcoholic and Non-Alcoholic Drinks
BRONCE: -Andes teletrasnporter, de Del Campo/Nazca Saatchi & Saatchi Buenos Aires para Inbev Beer ARGENTINA
Commercial Public Services, incl. Healthcare & Medical
BRONCE: -Reload, de Pagés BBDO Santo Domingo para Tricom Broadband internet REPÚBLICA DOMINICANA
Retail and E-Commerce, including Restaurants
PLATA: -Quique the head, de Shackleton Madrid para Diesel Mowie motorcycle helmets ESPAÑA
Charities, Public Health & Safety, Public Awareness Messages
BRONCE: -$73.000 bar tab, de Ogilvy Brasil São Paulo para Bar aurora/boteco ferraz Bar chain BRASIL
PR
GRAND PRIX: -Replay, de TBWA/Chiat/Day para Gatorade. ESTADOS UNIDOS
Financial Services, incl. Investor Relations and Corporate Finance
PLATA: -Bovap, de LIVEAD São Paulo para Souza Barros Stock Brokerage, Brasil
Corporate Communication
PLATA: -I knew it, de DCS Porto Alegre/BOCA Porto Alegre para Brazilian Olympic Committee, Olympikus, Brasil
Corporate Responsibility
PLATA: -The marathon for water, de Leo Burnett
Environmental PR
PLATA: -Pee in the shower, de F/NAZCA Saatchi & Saatchi São Paulo para SOS Atlantic Forest Foundation, Brasil
Crisis and Issue Management
PLATA: -Virtual pilgrimage, de JOTABEQU Grey San José para Catholic Church,
Best Launch or Re-launch
PLATA: -A village of experts, de Bungalow 25
MEDIA
Best Use of Media Relations
PLATA: -A village of experts, de BUNGALOW 25
MEDIA
Best Use of Newspapers
PLATA: -Flannel , de LEW'LARA\TBWA São Paulo para Esso brand Cosan lubrificantes BRASIL
Best Use of Outdoor
ORO: -Ctt expresso commitment , de FISCHER PORTUGAL Lisbon para Delivery services Grupo ctt PORTUGAL
Best Use of Ambient Media: Small Scale
BRONCE: -Wristbands , de PUBLICIS BRASIL Sao Paulo para Colour codes watches Swatch do brasil clac importação BRASIL
Best Use of Special Events and Stunt/Live Advertising
PLATA: -Teletransporter , de DEL CAMPO/NAZCA SAATCHI & SAATCHI Buenos Aires para Andes beer Inbev ARGENTINA
Best Use of Other Digital Media, including
BRONCE: -Ringtowns , de OGILVY
Best Localisation Campaign
BRONCE: -Baby pacifiers , de DDB COLOMBIA Bogotá para Anti-guerrilla campaign Military forces of
Fast Moving Consumer Goods
BRONCE: -Pedigree adoption drive , de MPG CHILE Santiago para Dog rescue programme Mars CHILE
Cars & Automotive Services
BRONCE: -Gas pump voices , de OPTIMEDIA Madrid para Prius Toyota ESPAÑA
Retail and E-Commerce, including Restaurants
BRONCE: -Whopper face , de OGILVY BRASIL São Paulo para Whopper burger Burger king BRASIL
Business Products & Services
PLATA: -Ctt expresso commitment , de FISCHER PORTUGAL Lisbon para Delivery services Grupo ctt
Charities, Public Health & Safety, Public Awareness Messages
BRONCE: -Exclusive beach , de LEW'LARA\TBWA São Paulo para Conscientious consumption awareness Akatu institute BRASIL
DESIGN
Calendars
PLATA: -Candle Projector de de Industria Nacional & Diálogo Design Rio de Janeiro para Brazilian Movie Award, Rio de Janeiro City Hall Vivo, BRASIL
Digital Design – Websites & Online Advertising
BRONCE: -Fox New Interior de ALMAPBBDO São Paulo para Volkswagen Fox, BRASIL
Other Digital Executions for Advertising and/or Promotion of Brands or Products
ORO: -Rituals, de TIEMPO BBDO Barcelona para Roca Bathrooms, ESPAÑA
ORO: -Music, see what it´s made of, de ALMAPBBDO
PLATA: -Momentums de TIEMPO BBDO Barcelona para Roca Bathrooms, ESPAÑA
Environmental Design: Semi-Permanent
BRONCE: -The
Publications
BRONCE: -Book that never shuts up, de F33 Murcia para Music and Art Festival. ESPAÑA
