Listas de ganadores iberoamericanos – CannesLions 2012
PROMO & ACTIVATION LIONS
GRAND PRIX: -Small business gets an official day, de Crispin Porter + Bogusky para American Express, Estados Unidos
Best Use of Experiential Marketing in a Promotional Campaign
PLATA: -Curiosism , de F/Nazca Saatchi & Saatchi para Pinacoteca do estado de são paulo New exhibition of the collection Brasil
PLATA: -Real fruit boxes , de Age Isobar São Paulo para Camp nectar Juice Brasil
BRONCE: -The smurf village , de Bungalow25 Madrid para Sony pictures releasing The smurfs 3d movie España
FINALISTA: -Time travelling agency , de La Despensa Madrid para Nestlé España Cafes La Estrella España
Best Use of Guerilla Marketing in a Promotional Campaign
PLATA: -Rivers of light , de Lowe-SSP3 Bogotá para Ministry of Defense Humanitarian Demobilization Program Colombia
BRONCE: -Prank calls campaign 065 , de Saatchi & Saatchi México para la Cruz roja México
FINALISTA: -Green picks , de Loducca para MTV Brasil
FINALISTA: -Mom calling cards , de Ogilvy & Mather Buenos Aires para Ammar Argentina
FINALISTA: -Tedx hairdressers , de Ogilvy & Mather Buenos Aires para Ted Talks Argentina
FINALISTA: -The finish line men , de DM9SUL Porto Alegre para Olympikus Runnins Brasil
FINALISTA: -Rescue-drive , de Monumenta Brasília para Orca Chevrolet cobalt Brasil
FINALISTA: -Karaoke breathalyzer , de Ogilvy Brasil para Bar Aurora & Boteco Ferraz Brasil
Best Use of Ambient in a Promotional Campaign
ORO: -Sprite shower , de Ogilvy Brasil São Paulo para The Coca-Cola Company Sprite Brasil
BRONCE: -VW QR load , de DDB México para Volkswagen Crafter México
FINALISTA: -Control toys , de Publicis Brasil para SBT Broadcast Television Super Nanny Tv Reality Show Brasil
Best Use of Shopper Marketing in a Promotional Campaign
PLATA: -The world´s fastest purchase , de Circus para Puma Faas México
Best New Product Launch/Re-Launch or Multi-Product Promotion at Retail
FINALISTA: -90 minute card , de Maruri Grey para Club Emelec 90 Minutes Card Ecuador
FINALISTA: -Double ball, de Ogilvy & Mather Colombia para Coca-Cola Colombia Powerade ion4 Colombia
Best Temporary In-Store Displays in a Promotional Campaign
BRONCE: -Fashion like , de DDB Brasil para C&A Brasil
FINALISTA: -Glam shelf , de Ogilvy & Mather Argentina para Unilever Suave shampoo Argentina
Best Use of Print or Standard Outdoor in a Promotional Campaign
FINALISTA: -I will work for free , de Publicis México para Paralife Foundation Disability unemployment awareness México
Best Sponsorship or Partnership Campaigns
BRONCE: -Motorola urban art, de Human (B-Side) Buenos Aires para Motorola Argentina
FINALISTA: -Eco sport runner x, de JWT Buenos Aires para Ford Ecosport Argentina
Best Use of Other Digital Media in a Promotional Campaign
FINALISTA: -Tattoo admission , de Draftfcb España para Varma Sailor Jerry Rum España
FINALISTA: -Virtual dinner table , de Circus Lima San fernando San Fernando Poultry Perú
Food and Non-Alcholic Drinks
ORO: -Recipe receipt , de Ogilvy Brasil para Unilever Hellmann’s mayonnaise Brasil
BRONCE: -Real fruit boxes , de Age Isobar para Camp nectar Juice Brasil
BRONCE: -Sprite shower, de Ogilvy Brasil para The Coca-Cola Company Sprite Brasil
Alcoholic Drinks
FINALISTA: -Tattoo admission , de Draftfcb España para Varma Sailor Jerry Rum España
Fast Moving Consumer Goods (not including food)
FINALISTA: -Downy softness exchange machine , de Grey México para P&G Downy México
Durable Goods
PLATA: -Bid your sweat , de JWT México para Nike + México
Retail (Incl. Restaurants)
FINALISTA: -Fashion like , de DDB Brasil para C&A Brasil
FINALISTA: -Look block , de DDB Brasil para C&A Brasil
FINALISTA: -Magazineyou , de Ogilvy Brasil para Magazine luiza Magazine Brasil
Cars & Automotive Services
FINALISTA: -How to disappear a 25,000 car jam? , de Bungalow25 Madrid para Tom Tom Hd Traffic España
Entertainment & Leisure
BRONCE: -Sheikh , de McCann Erickson España Madrid para Asefa Estudiantes Basketball club España
FINALISTA: -Curiosism exhibition , de F/Nazca Saatchi & Saatchi para Pinacoteca do Estado De São Paulo New exhibition of the collection Brasil
FINALISTA: -An unexpected visit , de Shackleton Madrid para Spanair Christmas campaign España
Publications & Media
BRONCE: -The book that can´t wait , de Draftfcb Buenos Aires para Eterna cadencia Argentina
FINALISTA: -Guitar pee , de AlmapBBDO para Billboard magazine Brasil
FINALISTA: -Download concert , de Ogilvy & Mather Colombia Bogotá para Coca-Cola Colombia
FINALISTA: -Mix against aids , de Quê Comunicação Rio de Janeiro para Radio Mix Fm Radio Station Brasil
FINALISTA: -Alcatraz delivery , de Leo Burnett Iberia para La sexta Alcatraz television show España
Corporate Image & Information
FINALISTA: -The world's most downloaded man , de Filadelfia Comunicação Belo Horizonte para Camera Clara Photography Studio Photography Studio Brasil
FINALISTA: -Turn on christmas with vodafone , de Tango Madrid para Vodafone Vodafone para España
FINALISTA: -Cheer o meter, de Ogilvy & Mather Buenos Aires Coca-Cola Argentina
FINALISTA: -The finish line men, de DM9SUL Porto Alegre para Olympikus Runnins Brasil
FINALISTA: -Baby look , de Fischer & Friends para Marisa Brasil
Commercial Public Services Incl. Healthcare & Medical
BRONCE: -+ Arte , de DDB Brasil para Brasilian academy of art Institutional Brasil
FINALISTA: -Terra poo wifi , de DDB México para Terra México
FINALISTA: -Bin the worst of 2011 , de Shackleton Madrid para FCC - citizen services FCC season's greetings España
Charities
BRONCE: -I will work for free , de Publicis México para Paralife Foundation Disability Unemployment Awareness México
FINALISTA: -Amazon project, de Loducca para Waves for water para Brasil
Public Health & Safety, Pubic Awareness Messages
PLATA: -Rivers of light , de Lowe-SSP3 Bogotá para Ministry of Defense Humanitarian demobilization program Colombia
BRONCE: -Tweetbullets , de Ogilvy México para Museo de Memoria Y Tolerancia México
FINALISTA: -Waiting ticket , de Y&R para Santa Casa de Misericórdia de são paulo Organ donation Brasil
FINALISTA: -Tedx hairdressers , de Ogilvy & Mather Buenos Aires para Ted talks Argentina
Best Integrated Campaign Led by Promotion and Activation
FINALISTA: -The world´s fastest purchase , de Circus México City para Puma faas para México
DIRECT
GRAND PRIX: -Small business get’s an official day, de Crispin Porter + Bogusky para American Express
Flat mailing
FINALISTA: -Shampoo Paper Invitation, de JWT Brasil para Unilever Seda Shampoo Brasil
FINALISTA: -Bin The Worst Of 2011 - Flat Mailing, de ShackletonMadrid para FCC España
Dimensional mailing
BRONCE: -Latinstock's Books, de DDB Brasil para Latinstock Image Bank Brasil
FINALISTA: -Festival Invitation Director´S Chair, de Tapsa Madrid paraUniversity Of Malaga Fancine Film Festival Of MalagaEspaña
FINALISTA: -Virou.gr, de F/Nazca Saatchi & Saatchi para Carrefour Retail Brasil
FINALISTA: -How To Make A Sound, de DDB Brasil para Zeed Sound Production Brasil
Direct response digital: email marketing
FINALISTA: -Forgot your password?, de Grupo Gallegoshuntingtonbeach para Alzheimer's Association Estados Unidos hispano
Direct response digital: Mobile marketing
FINALISTA: -Happiness Refill, de Ogilvy Brasil para The Coca-Cola Company Brasil
FINALISTA: -Kid Rescue, de Y&R Colombia para Fundación Telefónica Colombia
FINALISTA: -Hijack, de 4 am Saatchi & Saatchi Guatemala para Alias Meat Pack Guatemala
Direct response digital: Websites, microsites & banners
FINALISTA: -#wesleynoverdao, de Wieden + Kennedy para mop Brasil football Brasil
Socila media & Viral marketing
PLATA: -Smart twitter spot, de BBDO Argentina Buenos Aires para Mercedes-Benz Argentina Smart Argentina
BRONCE: -Look block, de DDB Brasil São Paulo para C&A Brasil
FINALISTA -Guti's quiniela, de Shackleton Madrid para Spanish State Lottery / Loterías y Apuestas del Estado la Quiniela Lottery España
Ambient media (large scale)
FINALISTA: -Double Ball, de Ogilvy & Mather Colombia Bogotá para Coca-Cola Colombia Powerade Ion4 Colombia
FINALISTA: -3D Live Theatre, de Draftfcb Buenos Aires para New San JVC 3D Camcorder Argentina
Ambient media & Print collateral, non-mail (small scale)
PLATA: -Recipe receipt, de Ogilvy Brasil São Paulo para Unilever Hellmann’s Mayonnaise Brasil
BRONCE: -Real fruit boxes, de Age Isobar São Paulo para Camp Nectar Juice Brasil
BRONCE: -Fashion Like, de DDB Brasil São Paulo para C&A C&A Brasil
FINALISTA: -Reuse/Whatdoidowiththis.org, de McCann Erickson Costa Rica San José para Cofarma Plastigel Costa Rica
FINALISTA: -Waiting Ticket, de Y&R São Paulo para Santa Casa de Misericórdia de São Paulo Organ Donation Brasil
FINALISTA: -The world´s fastest purchase, de Circus Buenos Aires para Puma México Puma Faas Argentina
FINALISTA: -Mom calling cards, de Ogilvy & Mather Argentina Buenos Aires para Ammar Argentina
Direct response broadcast: TV, Radio & Infomercials
ORO: -Half of HBO for free, de Ogilvy Guatemala para Claro TV HBO Premium Package Guatemala
FINALISTA: -Moment of silence, de Maruri Grey Guayaquil para Asociación ecuatoriana de radiodifusión campaign don't drink and drive Ecuador
Acquisitions
FINALISTA: -Back to garbarino, de Leo Burnett Argentina Buenos Aires para Garbarino Argentina
Retention
FINALISTA: -Audi GPS: Geopositioned stories, de CP Proximity Barcelona para Volkswagen Audi España
FINALISTA: -Hotel for plants, de Ogilvyaction Madrid para Islazul Shopping Center España
Product launches
FINALISTA: -Tang shaker, de Ogilvy & Mather Argentina Buenos Aires para Tang drink Argentina
Cars & automotive services
FINALISTA: -Rearview camera race, de Ogilvy & Mather Colombia Bogotá para Kia Motors Colombia Rearview Camera Colombia
Other consumer products (including durable goods)
PLATA: -Bid your sweat, de JWT México City para Nike + México
Commercial public services, incl. healthcare & medical
BRONCE: -Leaving the light off, de JWT Lima para Enersur GDF Suez Electric Company Perú
FINALISTA :-+ Art , de DDB Brasil São Paulo para Abra - BrasilianAcademy of Art Brasilian Academy of Art Brasil
Travel, entertainment & leisure
FINALISTA: -Scrabble Tales, de Ogilvy Guatemala para la juguetería Scrabble Game Guatemala
Retail & e-commerce, including restaurants
FINALISTA: -Magazineyou, de Ogilvy Brasil São Paulo para Magazine Luiza Magazine Brasil
Publications& media
FINALISTA: -The book that can´t wait, de Draftfcb Buenos Aires para Eterna Cadencia Argentina
Business products & services
FINALISTA: -Delivered by Liberty, de JWT Costa Rica San José para Liberty Express Courier Costa Rica
FINALISTA: -Latinstock's books, de DDB Brasil São Paulo para Latinstock Image Bank Brasil
Corporate image & information
FINALISTA: -El ojo beer, de Santa Clara São Paulo para Festival el Ojo de Iberoamérica Festival el Ojo de Iberoamérica Brasil
FINALISTA: -Cheer o meter, de Ogilvy & Mather Argentina Buenos Aires para Coca-Cola Argentina
Charities
FINALISTA: -Barcelonaworld race, de Tiempo BBDO Barcelona para We Are Water Foundation Water Foundation España
Public health & safety, public awareness messages
BRONCE: -Bank of memories, de Contrapunto BBDO Madrid para Fundación Reina Sofía Social Conciousness España
FINALISTA: -Kid rescue, de Y&R Colombia Bogotá para Fundación Telefónica Telefónica/ Fundación Telefónica Colombia
Best integrated campaign led by direct marketing
FINALISTA: -A bullet follows you, de Badillo Nazca Saatchi & Saatchi San Juan para United Way of Puerto Rico Crime Prevention Puerto Rico
PR LIONS
GRAN PRIX: -The most popular song , de JWT SAN JUAN para Banco popular de puerto Rico Bank PUERTO RICO
Media, Arts and Entertainment
ORO: -The book that can't wait , de DRAFTFCB BUENOS AIRES para Eterna cadencia Eterna cadencia ARGENTINA
Travel, Tourism & Leisure
BRONCE: -From Perú for Perú, de Y&R Lima para From perú Country branding PERU
Financial Services, incl. Investor Relations and Corporate Finance
ORO: -The most popular song, de JWT SAN JUAN para Banco popular de puerto rico Bank PUERTO RICO
Charity and Not for Profit
PLATA: -Remángate, de PROXIMITY COLOMBIA Bogota para Arcangeles foundation Landmine awareness COLOMBIA
BRONCE: -Alzheimer experience, de MARURI GREY Guayaquil para Alzheimer foundation Alzheimer foundation ECUADOR
FINALISTA: -Scarecrooks , de OGILVY GUATEMALA para Youngsters against violence organization Campaign against robbery GUATEMALA
Public Affairs
BRONCE: -0 views, de LOWE GINKGO Montevideo para Amnesty international Amnesty international URUGUAY
Public Sector
PLATA: -Rivers of light, de LOWE-SSP3 Bogotá para Ministry of defense Humanitarian demobilization programme COLOMBIA
BRONCE: -Urban art gallery, de TORKE Lisbon para Lisbon's city hall Urban art gallery PORTUGAL
FINALISTA: -Epidemic of violence against children, de McCANN ERICKSON COSTA RICA San Jose para Children's national hospital Public awareness COSTA RICA
Internal Communications
FINALISTA: -Drink timesheet, de JWT BRAZIL São Paulo para Jwt Timesheet BRAZIL
Best Use of Live Events and/or Stunts
FINALISTA: -Scarecrooks, de OGILVY GUATEMALA para Youngsters against violence organization Campaign against robbery GUATEMALA
Celebrity Endorsement
FINALISTA: -Donate your fame , de OGILVY BRASIL São Paulo para Graacc Non-profit institution BRAZIL
Best Launch or Re-launch
ORO: -The book that can't wait, de DRAFTFCB BUENOS AIRES para Eterna cadencia Eterna cadencia ARGENTINA
FINALISTA: -The citizen's comic book, de PUBLICIDAD COMERCIAL LOWE EL SALVADOR para El faro digital newspaper Www.elfaro.net EL SALVADOR
FINALISTA: -Rock in rio’s comeback, de ARTPLAN Rio de Janeiro para Rock in rio Music festival BRAZIL
Best Integrated Campaign Led by PR
BRONCE: -Remángate, de PROXIMITY COLOMBIA Bogota para Arcangeles foundation Landmine awareness COLOMBIA
Best International PR Campaign
ORO: -Yasuni itt, de MARURI GREY Guayaquil para Ecuador government Cima ECUADOR
MEDIA LIONS
GRAND PRIX: -Google Voice Search, de Manning Gottlieb OMD para Google. Reino Unido
Best Use of Screens
PLATA: -Live explosions , de EURO RSCG GURISA Montevideo para Fabricas nacionales de cerveza (ab imbev) Pilsen soccer sponsorship Uruguay
BRONCE: -Half of hbo for free , de OGILVY GUATEMALA para Claro tv Hbo premium package Guatemala
Best Use of Audio
FINALISTA: -Radio ad 12.000 feet , de SANCHO BBDO Bogotá para Pepsi Mountaindew Colombia
FINALISTA: -On hold jam session , de ALMAPBBDO São Paulo para Billboard brasil Billboard magazine Brasil
Best Use of Print
ORO: -Empty pages , de PUBLICIDAD CAUSA Lima para Epensa El bocón sports journal Peru
BRONCE: -Smelling like coffee , de OMNICOMMEDIAGROUP CHILE Santiago para Mcdonald´s Coffee Chile
BRONCE: -Airbag , de LODUCCA São Paulo para Peugeot Peugeot 408 Brasil
FINALISTA: -Origami news , de UNIVERSAL MCCANN COLOMBIA Bogota para Lan colombia Airline Colombia
Best Use of Outdoor
FINALISTA: -Cooling bowl of frozen yogurt , de STAFF BRASIL Rio de Janeiro para Yogoberry Frozen yoghurt Brasil
Best Use of Ambient Media: Small Scale
BRONCE: -Qr thanks , de Y&R SÃO PAULO para Santa casa hospital Blood donation Brasil
FINALISTA: -Prank calls campaign 065 , de SAATCHI & SAATCHI MÉXICO para Red cross Red cross México
FINALISTA: -Hunger delivery , de ONIRIA/TBWA Asuncion para Fundación banco de alimentos Food collection Paraguay
FINALISTA: -Control toys , de PUBLICIS BRASIL São Paulo para Sbt broadcast television Super nanny tv reality show Brasil
Best Use of Ambient Media: Large Scale
FINALISTA: -Sprite shower , de OGILVY BRASIL São Paulo para The coca-cola company Sprite Brasil
FINALISTA: -Kangoo street vendors , de PUBLICIS MÉXICO para Renault Renault kangoo México
FINALISTA: -Straightening copacabana´s waves , de ARTPLAN Rio de Janeiro para Niely Niely gold hair straightener Brasil
Best Use of Branded Content & Sponsorship
PLATA: -Fueling buzz , de JWT SAN JUAN para Pepsico Gatorade Puerto rico
BRONCE: -It´s time to unlearn , de YMEDIA Madrid para Ing direct Banking España
BRONCE: -Fashion for less , de PAGÉS BBDO Santo Domingo para La sirena Fashion department Dominican republic
FINALISTA: -Coronamusic.com , de SONY MUSIC ENTERTAINMENT MÉXICO México City para Grupo modelo / corona Corona México
FINALISTA: -Blurry scripts 2.0 , de PHD COLOMBIA Bogota para Hewlett packard Hp supplies Colombia
FINALISTA: -The castaway diaries , de STARCOM MEDIAVEST GROUP México para The coca-cola company Ciel water México
FINALISTA: -The most popular song , de JWT SAN JUAN para Banco popular de puerto rico Bank Puerto rico
Best Localised Campaign
PLATA: -The tv star that saved millions of dogs , de HAVAS SPORTS & ENTERTAINMENT Buenos Aires para Mars Pedigree Argentina
FINALISTA: -Subtitle man , de OGILVY PERU Lima para English excellence English excellence Peru
FINALISTA: -Sheikh , de McCANN ERICKSON ESPAÑA Madrid para Asefa estudiantes (basketball club) Sports campaign España
FINALISTA: -T-shirt , de YELLOW Lima para Ambev Brahma Peru
Best Consumer Engagement
BRONCE: -The little guy inside the atm machine , de VOLVER D6 SAC LIMA para Bbva continental foundation Reading is to be ahead program Perú
BRONCE: -Tedx hairdressers , de OGILVY & MATHER ARGENTINA Buenos Aires para Ted Ted talks Argentina
BRONCE: -Fashion like , de DDB BRASIL São Paulo para C&A Brasil
FINALISTA: -Sprite shower , de OGILVY BRASIL São Paulo para The coca-cola company Sprite Brasil
FINALISTA: -Happiness refill , de OGILVY BRASIL São Paulo para The coca-cola company Coca-cola Brasil
FINALISTA: -Printed twitcam , de PHD COLOMBIA Bogota para Hewlett packard Hp e-print Colombia
FINALISTA: -Look block , de DDB BRASIL São Paulo para C&a C&a Brasil
Best Use of Digital Media
BRONCE: -The life saver t-shirt , de SAATCHI & SAATCHI MÉXICO para Procter & gamble Olay / breast cancer awareness México
BRONCE: -Forgot your password? , de GRUPO GALLEGOS HUNTINGTON BEACH para Alzheimer's association us Alzheimer's association Usa
FINALISTA: -The original click , de ALMAPBBDO São Paulo para Volkswagen do brasil Original parts Brasil
Best Use of Social Media Marketing
FINALISTA: -Robot cat , de F/NAZCA SAATCHI & SAATCHI São Paulo para Pinacoteca do estado de são paulo Institutional Brasil
FINALISTA: -Papertweetos , de OGILVY & MATHER ARGENTINA Buenos Aires para Coca-cola Coca-cola Argentina
Best Use of Mobile Devices
FINALISTA: -Ex-lover blocker , de DDB BRASIL São Paulo para Ambev Guarana antarctica soft drink Brasil
Best Use of Integrated Media
BRONCE: -The most popular song , de JWT SAN JUAN para Banco popular de puerto rico Bank Puerto rico
FINALISTA: -Fashion attack , de PAGÉS BBDO Santo Domingo para La sirena dept.Stores Fashion department Dominican republic
FINALISTA: -See it in action , de GREY GROUP PORTUGAL Lisbon para Dreamia MovPortugal
Fast Moving Consumer Goods
PLATA: -Live explosions , de EURO RSCG GURISA Montevideo para Fabricas nacionales de cerveza (ab imbev) Pilsen soccer sponsorship Uruguay
Financial Products & Services
FINALISTA: -Lucky soaps , de LEO BURNETT GUATEMALA Guatemala City para Bantrab bank Bank Guatemala
FINALISTA: -The most popular song , de JWT SAN JUAN para Banco popular de puerto rico Bank Puerto rico
FINALISTA: -Bebe , de ITAU UNIBANCO Sao Paulo para Itaú Itaú Brasil
Commercial Public Services incl. Healthcare & Medical
BRONCE: -More than 5,000 different covers , de Y&R SÃO PAULO para Telefonica Optic fiber Brasil
Travel, Entertainment & Leisure
FINALISTA: -Garage concerts , de LOLA/LOWE & PARTNERS Madrid para Monkey week Independent music festival España
Retail and E-Commerce, including Restaurants
FINALISTA: -Magazineyou , de OGILVY BRASIL São Paulo para Magazine luiza Magazine Brasil
Publications & Media
BRONCE: -Cold line , de DDB ARGENTINA Buenos Aires para Revista maxim Revista maxim Argentina
FINALISTA: -The book that can´t wait , de DRAFTFCB BUENOS AIRES para Eterna cadencia Eterna cadencia Argentina
Charities, Public Health & Safety, Public Awareness Messages
FINALISTA: -Empty pages , de PUBLICIDAD CAUSA Lima para Epensa El bocón sports journal Peru
FINALISTA: -Rivers of light , de LOWE-SSP3 Bogotá para Ministry of defense Humanitarian demobilization program Colombia
FINALISTA: -Blood for sale , de Z+ Sao Paulo para Albert einstein hospital Blood bank Brasil
CREATIVE EFFECTIVENESS
GRAND PRIX: -Axe Excite, returning to universal truths to create global hits, de BBH Londres para Axe, Unilever, Reino Unido
FINALISTA: -Operación Navidad, de Lowe SP3 Colombia para Ministerio de Defensa, Colombia
FINALISTA: -Axe premature perspiration, de Ponce para Axe, Unilever, Argentina
MOBILE
GRAND PRIX: -HIlltop reimagined for Coca-Cola, de Grow Interactive para Google, Estados Unidos
Activation by Location or Proximity
PLATA: -Hijack, de 4 AM SAATCHI & SAATCHI Guatemala para Alias Meat PackGUATEMALA
BRONCE: -Kid Rescue, de Y&R COLOMBIA Bogotá para Telefónica/Telefónica COLOMBIA
Use of Innovative Technology for mobile
BRONCE: -Happiness Refill, de Ogilvy Brasil São Paulo para The Coca-Cola Company BRASIL
FINALISTA: -Wake Up, de DDB ESPAÑA Madrid para VAESA / Audi Fatigue Detection System ESPAÑA
Products
BRONCE: -Hijack, de 4 AM SAATCHI & SAATCHI Guatemala para Alias Meat PackGUATEMALA
Entertainment, Lifestyle and Leisure
BRONCE: -Medida Certa, de Globo Comunicação E Participações para TV Globo Fantástico - Medida Certa BRASIL
Charities, Not for Profit and Public Information
PLATA: -Kid Rescue, de Y&R COLOMBIA Bogotá para Telefónica/Telefónica COLOMBIA
Tablets and Other Devices
ORO: -Fake Ad, de ALMAPBBDO São Paulo para Bradesco Seguros Auto BRASIL
Products
FINALISTA: -Dirty, de Agênciaclick Isobar São Paulo para Nivea Visage Q10 BRASIL
Best User Experience
FINALISTA: -Happiness Refill, de OGILVY BRASIL São Paulo para The Coca-Cola Company BRASIL
OUTDOOR
GRAND PRIX: -#Cokehands, de Ogilvy Shangai para Coca-Cola, China
GRAND PRIX: -The invisible drive, de Jung von Matt para Mercedes Benz, Alemania
Foods
ORO: -Smartphone, Meeting, de JWT México para Nestlé Kit-kat México
FINALISTA: -X-ray, de JWT México para Nestlé Kit-kat México
Household
FINALISTA: -Cup, de ARS DDB Caracas para Clorox Bon Brill Dish Washing Sponges Venezuela
FINALISTA: -Spoon, de ARS DDB Caracas para Clorox Bon Brill Dish Washing Sponges Venezuela
FINALISTA: -Wine glass, de ARS DDB Caracas para Clorox Bon Brill Dish Washing Sponges Venezuela
Home Appliances, Furnishings, Electronics & Audio-Visual
ORO: -Basketball, Playground, Skate, de Draftfcb Brasil para JVC camera gcpx10 Brasil
FINALISTA: -Remote control, de Publimark Lowe para Panasonic Flashlight Costa Rica
FINALISTA: -Contac len, de Publimark Lowe para Panasonic Flashlight Costa Rica
FINALISTA: -Wedding rin, de Publimark Lowe para Panasonic Flashlight Costa Rica
Cosmetics & Beauty, Toiletries & Pharmacy
BRONCE: -Anniversary, Football, de JWT Argentina para Abbott Ensure nutritional complement Argentina
FINALISTA: -New York, de Contrapunto Barcelona para Reckitt Benckiser Reflex Muscle Spray España
FINALISTA: -London, de Contrapunto Barcelona para Reckitt Benckiser Reflex Muscle Spray España
FINALISTA: -Berlin, de Contrapunto Barcelona para Reckitt Benckiser Reflex Muscle Spray España
FINALISTA: -Cow, de Prolam Y&R Santiago para Colgate Floss Chile
FINALISTA: -Lamb, de Prolam Y&R Santiago para Colgate Floss Chile
FINALISTA: -Pork, de Prolam Y&R Santiago para Colgate Floss Chile
Cars & Automotive Services
BRONCE: -Mupi smart, de Contrapunto BBDO Madrid para Mercedes-Benz Vehicles España
Retail Stores, Restaurants & Fast Food Outlets
PLATA: -Robbery, de Y&R Buenos Aires para Freddo Icecream Argentina
Travel, Transport & Tourism
FINALISTA: -Sube-y-baja, de Craverolanis para Cerro castor Ski resort Argentina
Entertainment & Leisure
PLATA: -Wound, Injection, de TBWA\España para Sony computer entertainment Sony playstation España
PLATA: -Big bang!, de Ogilvy Costa Rica para Universal Lego Costa Rica
FINALISTA: -Bear, de Ogilvy & Mather Chile para Selk-bag Sleep BagChile
FINALISTA: -Bees, de Ogilvy & Mather Chile para Selk-bag Sleep BagChile
Publications & Media
PLATA: -China/Usa, India/China, Brasil/UK, de JWT Argentina para Editorial coyuntura Revista mercado Argentina
FINALISTA: -75 anniversary of guernica bombing, de Grey España para G+j publications Muy historia magazine España
FINALISTA: -10 anniversary 9/11, de Grey España para G+j publications Muy historia magazine España
FINALISTA: -The Beatles, de Leo Burnett Tailor Made para Guitar Player Magazine Brasil
FINALISTA: -Van Halen, de Leo Burnett Tailor Made para Guitar Player Magazine Brasil
FINALISTA: -Eric Clapton, de Leo Burnett Tailor Made para Guitar Player Magazine Brasil
Commercial Public Services
PLATA: -Egg, Toast, de Ogilvy & Mather Colombia para Grupo Exito - Carulla Colombia
FINALISTA: -Google, de Publicitas/Saatchi & Saatchi para Grupo TVcable Internet Ecuador
FINALISTA: -Youtube, de Publicitas/Saatchi & Saatchi para Grupo TVcable Internet Ecuador
FINALISTA: -Skype, de Publicitas/Saatchi & Saatchi para Grupo TVcable Internet Ecuador
Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
ORO: -Kitchen circle, Livingroom circle, Bedroom circle, de Y&R México para Save the children México
BRONCE: -A, T, I, de Ogilvy Brasil para Claro Mobile Company Brasil
Foods
ORO: -Meeting, Smartphone, de JWT México para Nestlé Kit-kat México
FINALISTA: -Sad pug, de Y&R São Paulo para Brasil foods Perdigao boneless turkey Brasil
FINALISTA: -Sad whippet, de Y&R São Paulo para Brasil Foods Perdigao Boneless turkey Brasil
FINALISTA: -Sad lhaza apso, de Y&R São Paulo para Brasil foods Perdigao boneless turkey Brasil
Drinks (Alcoholic & Non-Alcoholic)
BRONCE: -Princess, Lucha Libre, Old Man, de Y&R São Paulo para Cafe bonograo Coffee Brasil
FINALISTA: -Truck, de Talent para Sara lee Pilão intense coffee Brasil
FINALISTA: -Tower, de Talent para Sara lee Pilão intense coffee Brasil
FINALISTA: -Player, de Anónimo para Powerade Rehydrating drink México
FINALISTA: -Swimmer, de Anónimo para Powerade Rehydrating drink México
FINALISTA: -Runner, de Anónimo para Powerade Rehydrating drink México
FINALISTA: -Park, de Draftfcb Buenos Aires para El carmen Citric Argentina
FINALISTA: -Downtown, de Draftfcb Buenos Aires para El carmen Citric Argentina
FINALISTA: -Red area, de Draftfcb Buenos Aires para El carmen Citric Argentina
Household
FINALISTA: -Bodybuilder, de Prolam Y&R para Cartex Absorbant clothes Chile
FINALISTA: -Drunk, de Prolam Y&R para Cartex Absorbant clothes Chile
FINALISTA: -Nerd, de Prolam Y&R para Cartex Absorbant clothes Chile
Home Appliances, Furnishings, Electronics & Audio-Visual
ORO: -Basketball, Playground, Skate, de Draftfcb Brasil para Jvc Camera Gcpx10 Brasil
FINALISTA: -Pig, de JWT Brasil para Cadence Grill Brasil
FINALISTA: -Chicken, de JWT Brasil para Cadence Grill Brasil
FINALISTA: -Cow, de JWT Brasil para Cadence Grill Brasil
FINALISTA: -Swing, de Talent para Sony ericsson Xperia arc s Brasil
FINALISTA: -Banana, de Ogilvy & Mather Chile para Odis Alarm Chile
FINALISTA: -Bikini, de Ogilvy & Mather Chile para Odis Alarm Chile
FINALISTA: -Baby's bottle, de Ogilvy & Mather Chile para Odis AlarmChile
Cosmetics & Beauty, Toiletries & Pharmacy
PLATA: -Weight lifter, Birth, Parachute, de Euro RSCG España para Reckitt&benckiser Strepsils - sore throat lozenges España
BRONCE: -Mao Zedong, Julius Caesar, Napoleón, de Talent para Santher Nappies brand Brasil
FINALISTA: -Flying fish, de JWT México para Johnson & johnson Dramamine México
FINALISTA: -Swimming birds, de JWT México para Johnson & johnson Dramamine México
FINALISTA: -Slingshot, de JWT Chile para Cadbury stain adams chile HallsChile
FINALISTA: -Catapult, de JWT Chile para Cadbury stain adams chile HallsChile
FINALISTA: -Cow, de JWT Brasil para Johnson & johnson Reach Brasil
FINALISTA: -Pig, de JWT Brasil para Johnson & johnson Reach Brasil
FINALISTA: -Chicken, de JWT Brasil para Johnson & johnson ReachBrasil
FINALISTA: -Yellow, de Publicis Brasil para P&G Oral-b Brasil
FINALISTA: -Blue, de Publicis Brasil para P&G Oral-b Brasil
FINALISTA: -Edith, de Ogilvy México para Nubrenza patches México
FINALISTA: -Pascual, de Ogilvy México para Nubrenza patches México
Clothing, Footwear & Accessories
FINALISTA: -A light jog , de F/Nazca Saatchi & Saatchi para Nike Running Brasil
FINALISTA: -I'm addicted , de F/Nazca Saatchi & Saatchi para Nike Running Brasil
FINALISTA: -A friend offered it , de F/Nazca Saatchi & Saatchi para Nike Running Brasil
FINALISTA: -Caterpillars , de Talent para Alpargatas Sete léguas safety equipment Brasil
Miscellaneous
FINALISTA: -Dulcinea , de PROLAM Y&R Santiago para Rhein Stabilo boss Chile
FINALISTA: -Maria antonieta , de PROLAM Y&R Santiago para Rhein Stabilo boss Chile
PLATA: -Marriage, Office, Court, de DRAFTFCB BRASIL São Paulo para Paper mate Liquid paper Brasil
Cars & Automotive Services
FINALISTA: -Curve , de Y&R Lima para Toyota Fj cruiser Peru
BRONCE: -Clown, Butler, Nurse, de LEO BURNETT TAILOR MADE São Paulo para Fiat Fiat Brasil
BRONCE: -Bear , de Y&R SÃO PAULO para Goodyear Goodyear tyres Brasil
FINALISTA: -Baby , de Y&R SÃO PAULO para Goodyear Goodyear tyres Brasil
FINALISTA: -Goalkeeper , de Y&R SÃO PAULO para Goodyear Goodyear tyres Brasil
FINALISTA: -Faces women , de OGILVY & MATHER COLOMBIA Bogotá para Daimler colombia Mercedez benz / blind spot assist Colombia
FINALISTA: -Faces men , de OGILVY & MATHER COLOMBIA Bogotá para Daimler colombia Mercedez benz / blind spot assist Colombia
Retail Stores, Restaurants & Fast Food Outlets
FINALISTA: -White , de F/NAZCA SAATCHI & SAATCHI São Paulo para Leica stores Leica store Brasil
FINALISTA: -Red , de F/NAZCA SAATCHI & SAATCHI São Paulo para Leica stores Leica store Brasil
FINALISTA: -Black , de F/NAZCA SAATCHI & SAATCHI São Paulo para Leica stores Leica store Brasil
Travel, Transport & Tourism
FINALISTA: -Van gogh , de JWT ESPAÑA Barcelona para Viajes century Travel agencyEspaña
FINALISTA: -Woody allen , de JWT ESPAÑA Barcelona para Viajes century Travel agency España
FINALISTA: -Mandela , de JWT ESPAÑA Barcelona para Viajes century Travel agency España
Entertainment & Leisure
PLATA: -Wound, Injection, de TBWA\ESPAÑA Madrid para Sony computer entertainment Sony playstation España
BRONCE: -Big bang! , de OGILVY COSTA RICA San José para Universal Lego Costa rica
Publications & Media
ORO: -Donald Trump, Richard Brandson, Tiger Woods, Mark Zuckerberg, de OGILVY BRASIL São Paulo para Forbes brasil Forbes magazine Brasil
BRONCE: -Ozzy osbourne , de LUA São Paulo para Kiss fm Kiss fm Brasil
BRONCE: -Mouse, Smartphone, de TALENT São Paulo para Go outside magazine Go outside magazine Brasil
Banking, Investment & Insurance
BRONCE: -Playstation, Smart car, Toy story, de ZAPPING/M&C SaatchiMadrid para Mapfre, España
Business Equipment & Services
BRONCE: -Ali , de ALMAPBBDO São Paulo para Getty images Getty images Brasil
Commercial Public Services
BRONCE: -Snow white and Sherlock Holmes, Harry Poter and Troy, Little red riding hood and Moby Dick, de LOWE-SSP3 Bogotá para Colsubsidio libraries Book exchange Colombia
BRONCE: -Egg, Toast, de OGILVY & MATHER COLOMBIA Bogotá para Grupo exito - carulla Carulla cooking school Colombia
FINALISTA: -The sexy girl with the red hood , de SANCHO BBDO Bogotá para Telefonica Parental control Colombia
FINALISTA: -The 7 drunk dwarves , de SANCHO BBDO Bogotá para Telefonica Parental control Colombia
FINALISTA: -Salvador dali , de DDB BRASIL São Paulo para Masp art school Open enrollment announcement Brasil
FINALISTA: -Picasso , de DDB BRASIL São Paulo para Masp art school Open enrollment announcement Brasil
FINALISTA: -Van gogh , de DDB BRASIL São Paulo para Masp art school Open enrollment announcement Brasil
Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
ORO: -Omar, Roberto, Eduardo, Claudio, de LOWE GINKGO Montevideo para Amnesty international Amnesty international Uruguay
FINALISTA: -Trees , de MAYO DRAFTFCB Lima para Spda (peruvian society of environmental law) 25 years of foundation Perú
FINALISTA: -Blizard , de TXT Bogotá para Colombian red cross Charity Colombia
FINALISTA: -Flood , de TXT Bogotá para Colombian red cross Charity Colombia
FINALISTA: -Tsunami , de TXT Bogotá para Colombian red cross Charity Colombia
FINALISTA: -Tree one , de LEO BURNETT TAILOR MADE São Paulo para Akatu Akatu Brasil
FINALISTA: -Tree two , de LEO BURNETT TAILOR MADE São Paulo para Akatu Akatu Brasil
FINALISTA: -Tv , de LODUCCA São Paulo para Mtv brasil Mtv brasil Brasil
FINALISTA: -Book , de LODUCCA São Paulo para Mtv brasil Mtv brasil Brasil
FINALISTA: -Chess , de LODUCCA São Paulo para Mtv brasil Mtv brasil Brasil
FINALISTA: -Harp , de LODUCCA São Paulo para Mtv brasil Mtv brasil Brasil
FINALISTA: -Harpoon egret , de HEADS PROPAGANDA Rio de Janeiro para Sea shepherd Marine conservation Brasil
FINALISTA: -Harpoon bear , de HEADS PROPAGANDA Rio de Janeiro para Sea shepherd Marine conservation Brasil
FINALISTA: -Boy , de JWT BRASIL São Paulo para Alcoholics anonymous Alcoholics anonymous Brasil
FINALISTA: -Woman , de JWT BRASIL São Paulo para Alcoholics anonymous Alcoholics anonymous Brasil
FINALISTA: -Alex-alexandra, de Leo Burnett Colombia para Cruz roja Colombiana Colombia
FINALISTA: -Jack-jackeline, de Leo Burnett Colombia para Cruz roja Colombiana Colombia
FINALISTA: -Sam-samantha, de Leo Burnett Colombia para Cruz roja colombiana Blood donation Colombia
FINALISTA: -A , de Ogilvy Brasil para Claro Mobile Company Brasil
FINALISTA: -T , de Ogilvy Brasil para Claro Mobile Company Brasil
FINALISTA: -S , de Ogilvy Brasil para Claro Mobile Company Brasil
FINALISTA: -I , de Ogilvy Brasil para Claro Mobile Company Brasil
Bars, Restaurants & Stores, etc.
ORO: -Norte photoblocker, de Del Campo Nazca Saatchi & Saatchi para Abinbev Norte beer Argentina
ORO: -Real fruit boxes, de Age Isobar para Camp nectar Juice Brasil
PLATA: -Recipe receipt, de Ogilvy Brasil para Unilever Hellmann’s mayonnaise Brasil
PLATA: -Fashion like, de DDB Brasil para C&A Brasil
BRONCE: -Rugbeer, de Ogilvy & Mather Argentina para Cerveza salta Cerveza Salta Argentina
FINALISTA: -Placemats, de Sancho BBDO Bogotá para Los pisingos adoption home Stop abortion baby wear Colombia
Small Scale Special Solutions
ORO: -The book that can´t wait, de DRAFTFCB BUENOS AIRES para Eterna cadencia Eterna cadencia Argentina
FINALISTA: -Candy man, de Eco Y&R Guatemala para Camas sublime Beds and mattresses Guatemala
FINALISTA: -Andes camouflager, de Del Campo Nazca Saatchi & Saatchi Buenos Aires para Abinbev Andes Beer Argentina
FINALISTA: -Showers with a chance of weather alerts subscriptions , de WING New York para The weather channel Weather.com Usa
FINALISTA: -Arm sling supporting rugby , de Talent para Confederação brasileira de rugby Brasil
FINALISTA: -Waiting ticket, de Y&R para Santa casa de misericórdia de são pau
