Cannes Lions 2018 – Finalistas iberoamericanos (lista completa)
BRAND EXPERIENCE AND ACTIVATION
Food & Drink
-Funny Feet Shoe Store, de Lola MullenLowe Madrid para Unilever, España.
-The Gif Trilogy, de Lola MullenLowe Madrid para San Miguel, España.
-Share a Coke 1000 Name Celebration, de Fitzco//McCann y Casanova//McCann para Coca-Cola, Estados Unidos.
Healthcare
-High Risk Athletes, de Sancho BBDO Bogotá para Pepsi Co., Colombia.
-VR Vaccine, de Ogilvy Brasil São Paulo para Hermes Pardini, Brasil.
-Stories To Inhale, de NBS São Paulo para Clin Kids, Brasil.
Automotive
-Safecap, de GTB Brasil São Paulo para Ford Motor Company, Brasil.
-Nissan's Follow The Ball, de Lew’LaraTBWA São Paulo para Nissan do Brasil, Brasil.
-Volvo Live Reviews, de Grey Brazil São Paulo para Volvo, Brasil.
Retail
-Scary Clown Night, de Lola MullenLowe Madrid para Burger King, España.
Leisure
-Limitless, de Grey Argentina Buenos Aires para Senda Athletics, Estados Unidos.
Media / Entertainment
-Finding Fariña, de DDB Spain Madrid para Madrid Booksellers, España.
-Stories Over Gray, de VML São Paulo para Amazon, Brasil.
-Shequel, de Dieste Dallas para The Wild Dectectives, Estados Unidos.
-Disclosure Caption, de Y&R Brazil São Paulo para Carta Capital, Brasil.
B2B
-Emotional Pulse, de Yslandia Madrid para Seidor, España.
Consumer Services
-Unlimited Apologies, de McCann Lima para Entel, Perú.
Corporate Social Responsibility (CSR) / Corporate Image
-Touch Your Footballs, de Lola MullenLowe Madrid para Líbero, España.
-Clorox Dropper Frog, de DDB Guaynabo para Clorox Puerto Rico, Puerto Rico.
-Ricky Brasil, de Ogilvy Brasil São Paulo para Forbes Brasil, Brasil.
Not-for-profit / Charity
-Aid Media, de DDB Guaynabo para OAAPR, Puerto Rico.
-Gregorio Remastered, de Circus Grey Peru Lima para Ayuda En Acción, Perú.
Use of Mobile & Devices
-Femplea, de Wunderman Cato Johnson Buenos Aires para Fundación Mujeres En Igualdad, Argentina.
-My Line, de MullenLowe SSP3 Bogotá para Ministry Of Communications & Technology, Colombia.
-Corruption Detector, de Grey Brazil São Paulo para Reclame Aqui, Brasil.
Use of AR, VR & Mixed Reality
-VR Vaccine, de Ogilvy Brasil São Paulo para Hermes Pardini, Brasil.
Tangible & Spatial Technology
-Low Cost Zone, de Grey Chile Santiago para Sky Airline, Chile.
Touchpoint Technology
-Finding Fariña, de DDB Spain Madrid para Madrid Booksellers, España.
-The Voice Of Art, de Ogilvy Brasil São Paulo para IBM, Brasil.
-Ricky Brasil, de Ogilvy Brasil São Paulo para Forbes Brasil, Brasil.
Interactive Brand or Product Video
-Perspectives, de Wunderman Cato Johnson Buenos Aires para Movistar, Argentina.
Tech-led Brand Experience
-Safecap, de GTB Brasil São Paulo para Ford Motor Company, Brasil.
-VR Vaccine, de Ogilvy Brasil São Paulo para Hermes Pardini, Brasil.
-My Line, de MullenLowe SSP3 Bogotá para Ministry Of Communications & Technology, Colombia.
-Disclosure Caption, de Y&R Brazil São Paulo para Carta Capital, Brasil.
Customer Retail / In-store Experience
-Bully Jr., de David Miami para Burger King, Estados Unidos.
-Whopper Neutrality, de David Miami para Burger King, Estados Unidos.
Retail Promotions & Competitions
-Evita, The Equality Bill, de Havas Buenos Aires para DDL&Co, Argentina.
Live B2C Brand Experience or Activation
-A Day Without Whopper, de David Buenos Aires para Burger King, Argentina.
-Sensorial Tours, de Maruri Grey Guayaquil para Ministerio De Turismo, Ecuador.
-The Honest Proposal, de CIRCUS Grey Peru Lima para Flora Tristan, Perú.
-Volvo Live Reviews, de Grey Brazil São Paulo para Volvo, Brasil.
Brand-owned Experiences
-Blizzard Store, de P4 Ogilvy Panama City para Dairy Queen, Panamá.
Sponsorship & Brand Partnership
-The All-In Promo, de David Buenos Aires para Newsan, Argentina.
-The Curse Of Tilcara, de David Buenos Aires para Coca-Cola, Argentina.
-The Neymarless Sponsorship, de AlmapBBDO São Paulo para Gol Linhas Aereas, Brasil.
Launch / Re-launch
-Volvo Live Reviews, de Grey Brazil São Paulo para Volvo, Brasil.
Low Budget / High Impact Campaign
-Eternal Calderon, de Lola MullenLowe Madrid para Líbero, España.
-Finding Fariña, de DDB Spain Madrid para Madrid Booksellers, España.
-Corruption Detector, de Grey Brazil São Paulo para Reclame Aqui, Brasil.
Single Country Campaign
-Clorox Dropper Frog, de DDB Guaynabo para Clorox Puerto Rico, Puerto Rico.
-The Price of Equality, de Wunderman Phantasia Lima para Scotiabank, Perú.
-The Gif Trilogy, de Lola MullenLowe Madrid para San Miguel, España.
Social Engagement & Integration for Live Experience
-Share a Coke 1000 Name Celebration, de Fitzco//McCann y Casanova//McCann para Coca-Cola, Estados Unidos.
CREATIVE DATA LIONS
Data-enhanced Creativity
-Ricky Brasil, de Ogilvy para Forbes Brasil, Brasil.
Data Driven Targeting
-Rethink, de Y&R São Paulo para Vivo, Brasil.
Data-driven Consumer Product
-Safecap, de GTB San Pablo para Ford Motor Company, Brasil.
-The Canceller, de Grey Brasil para Reclame Aquí, Brasil.
Data Storytelling
-Tagwords, de Africa São Paulo para Ab Inbev, Brasil.
Data Visualisation
-Living Statistics, de Wunderman Cato Johnson Buenos Aires para Fundación Huésped, Argentina.
-Next, R/GA São Paulo para Bradesco Banco, Brasil.
-The Dress For Respect, de Ogilvy São Paulo para Coca-Cola Brasil, Brasil.
-Corruption Detector, de Grey Brasil São Paulo para Reclame Aquí, Brasil.
Data-technology
-Safecap, de GTB San Pablo para Ford Motor Company, Brasil.
Use of Real-time Data
-Nissan's Follow The Ball, de LEW'LARATBWA São Paulo para Nissan, Brasil.
Social Data & Insight
-Instagram Menu, de DM9DDB São Paulo para Mcdonald's, Brasil.
Creative Data Collection & Research
-Eddie Highway, de Wunderman Brasil para Shell, Brasil.
CREATIVE ECOMMERCE
Food & Drink
-Bitecoins, de DPZ&T São Paulo para McDonald's Sao Paolo, Brasil.
Retail
-The Lunch Gap Searcher, de Grey Spain Madrid para Fotawa Food Delivery Service, España.
Personalised Campaigns
-The Lunch Gap Searcher, de Grey Spain Madrid para Fotawa Food Delivery Service, España.
Retail & Customer Promotions
-Reactive Poster, de Ampfy São Paulo para Nike Epic React, Brasil.
-The All-In Promo, de David Buenos Aires para Newsan Noblex, Argentina.
Customer Acquisition
-The All-In Promo, de David Buenos Aires para Newsan Noblex, Argentina.
CREATIVE EFECTIVENESS
Creative Effectiveness
-Edible Six Pack Rings, de We Believers New York para Saltwater Brewery, Estados Unidos.
-Google Home of the Whooper, de David Miami para Burger King, Estados Unidos.
Single Country Creative Effectiveness
-Edible Six Pack Rings, de We Believers New York para Saltwater Brewery, Estados Unidos.
-Google Home of the Wooper, de David Miami para Burger King, Estados Unidos.
DESIGN
Creation of a New Brand Identity
-Next, R/GA São Paulo para Bradesco Banco, Brasil.
Design-driven Effectiveness
-Inequality Balls, Africa São Paulo para ESPNW, Brasil.
Posters
-Pleasure Icon, de Lola Mullenlowe Madrid para Unilever, España.
Promotional Printed Media
-War Correspondents On Breast Cancer, de Cheil Worldwide Madrid para Samsung/FECMA, España.
Promotional Item Design
-Inequality Balls, Africa São Paulo para ESPNW, Brasil.
Publications & Editorial Design
-100 Things To Do In Brazil Before You Die, de FCB BRASIL São Paulo para Estadão Newspaper, Brasil.
Books
-War Correspondents On Breast Cancer, de Cheil Worldwide Madrid para Samsung/FECMA, España.
-War Correspondents On Breast Cancer, de Cheil Worldwide Madrid para Samsung/FECMA, España.
Data Visualisation
-Hermeto - Made Of Music, de AFRICA São Paulo para AB INBEV, Brasil.
Digital Design
-Next, R/GA São Paulo para Bradesco Banco, Brasil.
-Endless Stories, de ALMAPBBDO São Paulo para Getty Images, Brasil.
UX, UI & Journey Design
-FEMPLEA, de Wunderman Cato Johnson Buenos Aires para Fundación Mujeres En Igualdad, Argentina.
-Next, R/GA São Paulo para Bradesco Banco, Brasil.
-Endless Stories, de ALMAPBBDO São Paulo para Getty Images, Brasil.
Social Engagement
-Hermeto - Made Of Music, de AFRICA São Paulo para AB INBEV, Brasil
Non-commercial Exhibitions & Experiences
-Deforested Bones, de Havas Colombia Medellin para Universidad Nacional De Colombia, Colombia.
Special Editions & Promotional Packaging
-This Coke Is A Fanta, de David The Agency São Paulo para Coca-Cola, Brasil.
MOBILE
Activation by Location
-Easy Assistance, de J. Walter Thompson Colombia Bogotá para Easy Taxi /Colombian Red Cross, Colombia.
Data/Insight
-Corruption Detector, de Grey Brazil São Paulo para Reclame Aquí, Brasil.
Innovative Use of Technology
-My Line, de Mullenlowe SSP3 Bogotá para Ministry Of Communications & Technology, Colombia.
-#Imback. The return to twitter, de McCann Spain para Twitter Spain, España.
Use of Advanced Learning Technologies
-My Line, de Mullenlowe SSP3 Bogotá para Ministry Of Communications & Technology, Colombia.
Targeted Communication
-FEMPLEA, de Wunderman Cato Johnson Buenos Aires para Fundación Mujeres En Igualdad, Argentina.
Social Trends
-Stories Ordering, de Lola Mullenlowe Madrid para Burger King, España.
-Emoji Whopper, de David Miami para Burger King, Argentina.
Social Purpose
-My Line, de Mullenlowe SSP3 Bogotá para Ministry Of Communications & Technology, Colombia.
Utility Apps
-Corruption Detector, de Grey Brazil São Paulo para Reclame Aquí, Brasil.
Brand-led Mobile Apps
-Corruption Detector, de Grey Brazil São Paulo para Reclame Aquí, Brasil.
Excellence in Mobile Campaign & Messaging)
-My Line, de Mullenlowe SSP3 Bogotá para Ministry Of Communications & Technology, Colombia.
DIGITAL CRAFT
UI
-Next, de R/GA São Paulo para Bradesco Banco, Brasil.
Digital Image Design
-Endless Stories, de AlmapBBDO São Paulo para Getty Images, Brasil.
UX & Journey Design
-VR Vaccine, de Ogilvy Brasil São Paulo para Hermes Pardini, Brasil.
Cross-channel Storytelling
-Ricky Brasil, de Ogilvy Brasil São Paulo para Forbes Brasil, Brasil.
Curation of Data
-The Canceller, de Grey Brazil São Paulo para Reclame Aquí, Brasil.
Data Storytelling
-Ricky Brasil, de Ogilvy Brasil São Paulo para Forbes Brasil, Brasil.
AR, VR & Mixed Reality
-VR Vaccine, de Ogilvy Brasil São Paulo para Hermes Pardini, Brasil.
Innovative Use of Technology
-Ricky Brasil, de Ogilvy Brasil São Paulo para Forbes Brasil, Brasil.
-The Canceller, de Grey Brazil São Paulo para Reclame Aquí, Brasil.
Advanced Learning Technologies
-Ricky Brasil, de Ogilvy Brasil São Paulo para Forbes Brasil, Brasil.
-The Canceller, de Grey Brazil São Paulo para Reclame Aquí, Brasil.
DIRECT
Food & Drink
-Tagwords, de Africa São Paulo para Ab Inbev, Brasil.
Retail
-Evita, The Equality Bill., de Havas Buenos Aires paraDDL&CO, Argentina.
-Fresh Prints, de Mccann Barcelona para Aldi, España.
Media / Entertainment
-Ricky Brasi, de Ogilvy para Forbes Brasil, Brasil.
Consumer Services
-Maillot 45, de VCCP Madrid para Liberty Seguros, España.
Corporate Social Responsibility (CSR) / Corporate Image
-Clorox Dropper Frog, de PHD Puerto Rico para Clorox, Puerto Rico.
-The Financial Hack, de Wunderman Cato Johnson Buenos Aires para Tarjeta Cencosud, Argentina.
-War Correspondents On Breast Cancer, de Cheil Worldwide Madrid para Samsung/FECMA, España.
-Nature Represented, de Maruri Grey Guayaquil para Sambito, Ecuador.
-Touch Your Footballs, de Lola Mullenlowe Madrid para Líbero, España.
-Corruption Detector, de Grey Brasil São Paulo para Reclame Aquí, Brasil.
Not-for-profit / Charity
-Fines For Conscience, de Prolam Y&R Santiago para Municipalidad De Las Condes, Chile. .
Mailing
-War Correspondents On Breast Cancer, de Cheil Worldwide Madrid para Samsung/FECMA, España.
-This Coke Is A Fanta, de David The Agency São Paulo para Coca-Cola, Brasil.
-Streetguard Tracking System, de Ogilvy México para México para Tracking Systems, México.
-Scary Clown Night, de Lola MullenLowe Madrid para Burger King, España.
-Blizzard Store, de P4 Ogilvy Panama City para Dairy Queen, Panamá.
Use of Print / Outdoor
-Museum For Rent, de DDB Medellin para Mambo, Colombia.
-Tagwords, de Africa São Paulo para Ab Inbev, Brasil.
Use of Technology
-Streetguard Tracking System, de Ogilvy Mexico para México para Tracking Systems, México.
-Nissan's Follow The Ball, de LEW'LARATBWA São Paulo para Nissan, Brasil.
-Asistir, de Ogilvy Honduras para Secretaria De Educación De Honduras, Honduras.
-My Line, de Mullenlowe SSP3 Bogotá para Ministry Of Communications & Technology, Colombia.
-The Canceller, de Grey Brazil São Paulo para Reclame Aquí, Brasil.
Data Strategy
-Ricky Brasil, de Ogilvy para Forbes Brasil, Brasil.
-Tagwords, de Africa São Paulo para Ab Inbev, Brasil.
-Corruption Detector, de Grey Brasil São Paulo para Reclame Aquí, Brasil.
Use of Real-time Data
-Maillot 45, de VCCP Madrid para Liberty Seguros, España.
-My Line, de Mullenlowe SSP3 Bogotá para Ministry Of Communications & Technology, Colombia.
Use of Digital Platforms
-Finding Fariña, de DDB Spain Madrid para Madrid Booksellers, España.
-Nature Represented, de Maruri Grey Guayaquil para Sambito, Ecuador.
-Tagwords, de Africa São Paulo para Ab Inbev, Brasil.
Use of Mobile
-Fly Like A President, de McCann San José para Destinations Travel Agency, Costa Rica.
-My Line, de MullenLowe SSP3 Bogotá para Ministry of Communications & Technology, Colombia.
-Corruption Detector, de Grey Brasil São Paulo para Reclame Aquí, Brasil.
-Job On The Shelf, de DM9DDB São Paulo para Walmart, Brasil.
-Low Cost Zone, de Grey Chile para Sky Airline, Chile.
Use of Social Platforms
-Hemoji, de Y&R Brazil São Paulo para Santa Casa De Misericórdia De São Paulo, Brasil.
-Instagram Menu, de DM9DDB São Paulo para Mcdonald's, Brasil.
Real-time Response
-Bot Friends "Powered" By Whatsapp, de DDB Colombia para Abinbev, Colombia.
-The All-In Promo, de David Buenos Aires para Newsan, Argentina.
Co-creation & User Generated Content
-Welcome To @Apple, de TBWAMedia Arts Lab Los Ángeles para Apple, Estados Unidos.
Copywriting
-2'45" Without Breathing, de DDB Colombia para BBVA, Colombia.
Art Direction / Design
-The Curious Cat Book, de AlmapBBDO São Paulo para Mars Pet, Brasil.
-Inequality Balls, Africa São Paulo para ESPNW, Brasil.
-Tutorial Comics, de J. Walter Thompson Brasil para Tramontina, Brasil.
Experience Design
-Bully Jr., de Burger King David Miami, Estados Unidos.
-Scary Clown Night, de Lola MullenLowe Madrid para Burger King, España.
Acquisition & Retention
-My First Pad, de DM9DDB São Paulo para Johnson & Johnson, Brasil.
Low Budget / High Impact Campaign
-Faceblood, de Sancho Bbdo Bogotá para Colombian Red Cross, Colombia.
-This Coke Is A Fanta, de David The Agency São Paulo para Coca-Cola, Brasil.
-Touch Your Footballs, de Lola MullenLowe Madrid para Líbero, España.
Single Country Campaign
-This Coke Is A Fanta, de David The Agency São Paulo para Coca-Cola, Brasil.
ENTERTAINMENT
Cinema & Theatrical: Fiction Film
-Ever After, de Proximity Barcelona para Audi Spain, España.
Cinema & Theatrical: Non-fiction Film
-Pimp The Extreme Ninja Master Runway Chef Ink Tank Factor Has Talent Brasil, de Wieden+Kennedy São Paulo para Old Spice (P&G), Brasil.
-Who?, de Ponce Buenos Aires para Fox Networks Group Latin America, Argentina.
Online: Fiction
-Who?, de Ponce Buenos Aires para Fox Networks Group Latin America, Argentina.
-Decision, de Sra. Rushmore Madrid para International Committee Of The Red Cross, España.
-#Shutupdeath, de Saigon São Paulo para Médecins Du Monde, Brasil.
-Love Story, de Young & Rubicam Mexico para Telefónica Movistar, México.
-01.09, de ALMAPBBDO São Paulo paraVolkswagen Do Brasil, Brasil.
-The Red Stain, de Landia Buenos Aires para Francis Ford Coppola Winery, Argentina.
Online: Non-fiction
-War Correspondents On Breast Cancer, de Cheil Worldwide Madrid para Samsung/FECMA, España.
-Endless Stories, de ALMAPBBDO São Paulo para Getty Images, Brasil.
Live Broadcast / Live Streaming
-Voces Expertas, de J. Walter Thompson Puerto Rico San Juan paraTriple-S, Puerto Rico.
-Miss Peru Measurements, de Latina Media Lima para Latina, Perú.
-We Belong To Each Other, de Maruri Grey Guayaquil para Telerama TV, Ecuador.
Audio Content
-The Game That Never Was, de Grey Colombia Bogotá para Blu Radio, Colombia.
Excellence in Brand Integration & Sponsorships / Partnerships for Branded Content
-Stranger Broadcast, de AKQA São Paulo para Netflix, Brasil.
Excellence in Audience Engagement or Distribution Strategy for Branded Content
-Stranger Broadcast, de AKQA São Paulo para Netflix, Brasil.
Talent: Digital & Social
-Minivarsky de Ogilvy Buenos Aires para DirecTV, Argentina.
Excellence in Partnerships with Talent
-Unlimited Apologies, de Mccann Lima para Entel, Perú.
-The Neymarless Sponsorship, de ALMAPBBDO São Paulo para Gol Linhas Aereas, Brasil.
Sports: Film, Series & Audio
-The Game That Never Was, de Grey Colombia Bogotá para Blu Radio, Colombia.
Sports: Live Experience
-The Hacking Jersey, de Cristal Lima para Cristal, Perú.
Sports: Digital & Social
-Minivarsky, de Ogilvy Buenos Aires para DirecTV, Argentina.
Sports for Good
-Valderrama's Balls, de Lola Mullenlowe Madrid para Libero, España.
-Blind Passion, de NBS Rio De Janeiro para Flamengo, Brasil.
-The Game That Never Was, de Grey Colombia Bogotá para Blu Radio, Colombia.
ENTERTAINMENT FOR MUSIC
Use of Original Composition
-Daddy yankee vs. Breast cáncer, de J. Walter Thompson Puerto Rico San Juan para Susan G. Komen, Puerto Rico.
Use of Licensed / Adapted Music
-Survivors, de Young And Rubicam México para Save The Children Foundation, México.
Artist as a Brand or Cause Ambassador
-Absolut Art Resistance, de Livead São Paulo para Absolut Vodka, Brasil.
Production of Exclusive Artist Content in Partnership with a Brand or a Cause
-Daddy yankee vs. Breast cáncer, de J. Walter Thompson Puerto Rico San Juan para Susan G. Komen, Puerto Rico.
FILM
Food & Drink)
-Psicólogo, de Santo Buenos Aires para 1882, Argentina.
Other FMCG
-Ma'am, de J. Walter Thompson Argentina Buenos Aires para Issue, Argentina.
Consumer Durables
-Family, de Lola MullenLowe Madrid para Scrabble/Mattel, España.
-Fish, de Lola MullenLowe Madrid para Mattel, España.
Leisure
-Kitchen, de FCB Lisbon para Portuguese Film Academy, Portugal.
-Curiosidad (Curiosity), de The Juju Buenos Aires para TedXRíoDeLaPlata, Argentina.
Media / Entertainment
-The Great Robbery, de J. Walter Thompson Argentina Buenos Aires para Revista Alzas y Bajas/Mercado - Publicitaria Del Sur, Argentina.
Consumer Services
-Motorcycle, de Dhélet Y&R Buenos Aires para Banco Santa Fe, Argentina.
Corporate Social Responsibility (CSR) / Corporate Image
Start The Dance, de DDB Spain Madrid para Samsung, España.
Not-for-profit / Charity
-True Colors, de Propeg Salvador para Grupo Gay Da Bahia, Brasil.
-Help - Cliff, de Y&R Brazil São Paulo para Athosgls, Brasil.
-Hope, de Sra. Rushmore Madrid para International Committee Of The Red Cross, España.
Healthcare
-The Nutshot, de Dhélet Y&R Buenos Aires para Diagnóstico Científico Integral, Argentina.
Retail
-The Race, de F/Nazca Saatchi & Saatchi São Paulo para BRF, Brasil.
Leisure
-Anthropophagy, de F/Nazca Saatchi & Saatchi São Paulo para Pinacoteca Do Estado De São Paulo, Brasil.
-The Unknown Is Strange, de McCann Barcelona para Gran Teatre Del Liceu, España.
Media / Entertainment
-Valderrama's Balls, de LOLA MullenLowe Madrid para Libero, España.
-Who?, de Ponce Buenos Aires para Fox Networks Group Latin America, Argentina.
B2B
-Endless Stories, de AlmapBBDO São Paulo para Getty Images, Brasil.
Not-for-profit / Charity
-Decisions, de Sra. Rushmore Madrid para International Committee Of The Red Cross, España.
-Survivors, de Young And Rubicam Mexico Mexico City para Save The Children Foundation, México.
-Astronauts 45'', de Y&R Brazil São Paulo para Cepia, Brasil.
Screens & Events
-Meaningful Meanings, de Brandcorp Zapopan / Omnilife Zapopan para Omnilife, México.
-Invisible Man Screen Film, de DDB Spain Madrid para Volkswagen Group España Distribución, s.a.-Audi, España.
-Why, de Dhélet Y&R Buenos Aires para Cruz Roja Argentina, Argentina.
-Equal Pay, de McCann Spain Madrid para IBWomen, España.
FILM CRAFT
Direction
-Who?, de Ponce Buenos Aires para Fox Networks Group Latin America, Argentina.
-Hope, de Sra. Rushmore Madrid para International Comitee of the Red Cross, España.
-#ShutUpDeath, de DDB Paris para Médecins Du Monde, Brasil.
Script
-Endless Stories, de AlmapBBDO São Paulo para Getty Images, Brasil.
-Decisions, de Sra. Rushmore Madrid para International Committee of the Red Cross, España.
-Hope, de Sra. Rushmore Madrid para International Committee of the Red Cross, España.
Casting
-Survivors, de Young & Rubicam México City para Save the Children Foundation, México.
Cinematography
-#ShutUpDeath, de DDB Paris para Médecins Du Monde, Brasil.
-Game, de Prolam Y&R Santiago para Polla, Chile.
-Dog, de Prolam Y&R Santiago para Polla, Chile.
-Nap, de Prolam Y&R Santiago para Polla, Chile.
-Wife, de Prolam Y&R Santiago para Polla, Chile.
-Survivors, de Young & Rubicam México City para Save the Children Foundation, México.
Editing
-First Aperture, de AlmapBBDO São Paulo para Getty Images, Brasil.
-Endless Stories, de AlmapBBDO São Paulo para Getty Images, Brasil.
Use of Licensed / Adapted Music
-Survivors, de Young & Rubicam México City para Save the Children Foundation, México.
Sound Design
-A Strange Animal, de Rebolucion Buenos Aires para Goverment of Colombia, Argentina.
Animation
-The Fall, de WMcCann São Paulo para Hospital De Amor, Brasil.
-Bonfire, de CP+B São Paulo para Yoki, Brasil.
-Heart Of A Lio, de TBWAChiatDay Los Ángeles para Pepsico, Argentina.
GLASS LIONS
-The Worst Soap Opera, de Pagés BBDO Santo Domingo para Unicef, República Dominicana.
-Miss Peru Measurements, de Latina Media para Latina Televisión, Perú.
-The Dress For Respect, de Ogilvy São Paulo para Coca-Cola Brasil, Brasil.
-#MyGameMyName, de Africa São Paulo para Telefonica's Vivo/ Wonder Women Tech Institutional, Brasil.
-Pabllo Fan Feat., de J. Walter Thompson São Paulo para Coca Cola, Brasil.
HEALTH AND WELLNESS
OTC Oral Medicines
-Claudia, de Santa Clara São Paulo para Europharma, Brasil.
OTC Applications
-The Unphotographed Album, de BETC/Havas São Paulo para Reckitt Benckiser, Brasil.
Health & Wellness Tech
-Easyassistance, de J. Walter Thompson Colombia Bogotá para Easy Taxi / Colombian Red Cross, Colombia.
-Easyassistance, de J. Walter Thompson Colombia Bogotá para Easy Taxi /Colombian Red Cross, Colombia.
Brand-led Education & Awareness
-War Correspondents On Breast Cancer, de Cheil Worldwide Madrid para Samsung / FECMA, España.
-War Correspondents On Breast Cancer, de Cheil Worldwide Madrid para Samsung / FECMA, España.
-The Route, de Y&R Brazil São Paulo para JCDecaux, Brasil.
-Teachbrush, de Grey Brazil São Paulo para GSK, Brasil.
-War Correspondents On Breast Cancer, de Cheil Worldwide Madrid para Samsung / FECMA, España.
-Touch Your Footballs, de Lola MullenLowe Madrid para Líbero, España.
Non-profit / Foundation-led Education & Awareness
-Break The Taboo, de Grey Argentina Buenos Aires para Sociedad Argentina De Urología (SAU), Argentina.
-I Rescue, de VML Bogotá para Amblyopia World Campaign, Colombia.
-I Rescue, de VML Bogotá para Amblyopia World Campaign, Colombia.
-Dissolving Posters, de BETC/Havas São Paulo para Associação Internacional Habitat Para A Humanidade, Brasil.
-Dissolving Posters, de BETC/Havas São Paulo para Associação Internacional Habitat Para A Humanidade, Brasil.
Fundraising & Advocacy
-Hemoji, de Y&R Brazil São Paulo para Santa Casa De Misericórdia De São Paulo, Brasil.
-Call Of Hope, de BBDO Chile Santiago para Corporación Del Trasplante, Chile.
Corporate Image & Communication
-War Correspondents On Breast Cancer, de Cheil Worldwide Madrid para Samsung / FECMA, España.
-War Correspondents On Breast Cancer, de Cheil Worldwide Madrid para Samsung / FECMA, España.
Health Services & Facilities
-The Fall, de WMcCann São Paulo para Hospital De Amor, Brasil.
-The Fall, de WMcCann São Paulo para Hospital De Amor, Brasil.
-The Fall, de WMcCann São Paulo para Hospital De Amor, Brasil.
Animal Health
-The Curious Cat Book, de AlmapBBDO São Paulo para Mars Pet, Brasil.
-The Curious Cat Book, de AlmapBBDO São Paulo para Mars Pet, Brasil.
INDUSTRY CRAFT
A01 Brand & Communications Design
-Re-Reborn, de FCB Brasil São Paulo para Clube De Criação, Brasil.
A03 Print & Publishing
-The Alphabet Of Brazilian Summer, de ALMAPBBDO São Paulo para Alpargatas, Brasil.
A04 Outdoor
-Re-Reborn, de FCB Brasil São Paulo para Clube De Criação, Brasil.
B03 Print & Publishing
-Dumb, de El Taier DDB para Give A Little Bit Guatemala City, Guatemala.
-Circles, de Mercado McCann Buenos Aires para Shutterstock, Argentina.
-Green, de Y&R Madrid para AEFI (Association Of Spanish Forists), España.
B04 Outdoor
-Swimming Pool, de Lola Mullenlowe Madrid para Magnum, España.
-Dress, de Lola MullenlowE Madrid para Magnum, España.
-Still Shaking, de Landor Mexico para The National Autonomous University Of Mexico (UNAM) México.
-Deforested Bones, de Havas Colombia Medellin para Universidad Nacional De Colombia, Colombia.
C04 Outdoor
-HAHAHA, de Agencia UM para Uninassau, Brasil.
-HEHEHE, Agencia UM para Uninassau, Brasil.
-KKKKK, de Agencia UM para Uninassau, Brasil.
-Dress, de Lola MullenlowE Madrid para Magnum, España.
-Sun Glasses, de Lola MullenlowE Madrid para Magnum, España.
-Swimming Pool, de Lola Mullenlowe Madrid para Magnum, España.
-Copa América, de Prolam Y&R Santiago para El Mostrador, Chile.
-Pope, de Prolam Y&R Santiago para El Mostrador, Chile.
-Mosaic Tiles, de AFRICA São Paulo para Disque Denuncia (Report Hotline), Brasil.
-Red Carpet, de AFRICA São Paulo para Disque Denuncia (Report Hotline), Brasil.
-Breno Ferreira, de Y&R Brasil São Paulo para BIC, Brasil.
-Zhun Izumi, de Y&R Brasil São Paulo para Bic, Brasil.
-Benson Chin, de Y&R Brasil São Bic para Paulo, Brasil.
D02 Print & Publishing
-Visit Baja California Sur, de México Marca País para México, México.
-3 Kids, de Y&R São Paulo para Plan International, Brasil.
-Marathon, de Fahrenheit DDB para Lima Qroma, Perú.
-Subway, de Fahrenheit DDB para Qroma Lima, Perú.
-Astronaut, de Young & Rubicam México para Save The Children Foundation México, México.
-Contortionists, de Africa São Paulo para L&PM, Brasil.
D03 Outdoor
-Visit Baja California Sur, de México Marca País para México, México.
-Che By Guevara, de FCB Lisbon para Penguin Random House, Portugal.
-Astronaut, de Young & Rubicam México para Save The Children Foundation México, México.
INNOVATION LIONS
Innovative Technology
-Streetguard, de Ogilvy México para Tracking Systems De México S.A, México.
-My Line Powered By Google, de MullenLowe SSP3 Bogotá para Ministerio de Comunicaciones & Tecnología, Colombia.
Applied Innovation
-The Financial Hack, de Wunderman para Tarjeta Cencosud, Argentina.
-Kingo, de Ogilvy Bogotá para Kingo, Colombia.
-Savor Saber, de Ogilvy Bogotá para Ecuador Ministry Of Public Health, Colombia.
-Dissolving Posters, de BETC São Paulo para Associação Internacional Habitat para a Humanidade, Brasil.
Early Stage Technology
-The Canceller, de Grey São Paulo para Reclame Aquí, Brasil.
MEDIA
Food & Drink
-The Gif Trilogy, de Lola MullenLowe Madrid para San Miguel, España.
-Tagwords, de Africa São Paulo para AB InBev, Brasil.
Automotive
-Nissan's Follow The Ball, de Lew'LaraTBWA São Paulo para Nissan Do Brasil, Brasil.
-Volvo Live Reviews, de Grey Brazil São Paulo y Grey Brazil São Paulo para Volvo, Brasil.
Media / Entertainment
-Blind Eye, de Grey Brazil São Paulo para Redetv!, Brasil.
-The Game That Never Was, de Grey Colombia Bogotá y Blu Radio Bogota para Blu Radio, Colombia.
Corporate Social Responsibility (CSR) / Corporate Image
-The Day Women Left The Set, de Pagés BBDO Santo Domingo y OMD Dominicana Santo Domingo para La Sirena, República Dominicana.
-The Price Of Equality, de Wunderman Phantasia Lima y PHD Causamedia Lima para Scotiabank, Perú.
-This Coke Is A Fanta, de David The Agency São Paulo para Coca-Cola, Brasil.
Not-for-profit / Charity
-Aid Media, de DDB Guaynabo para OAAPR, Puerto Rico.
-Hemoji, de Y&R Brazil São Paulo para Santa Casa De Misericórdia De São Paulo, Brasil.
-Asistir, de Ogilvy Honduras Tegiucigalpa para Honduran Education Department And The Presidential Scholarship Program 20/20, Honduras.
Use of Audio Platforms
-Whatsapp Costa Rica, de Madison San José y Camedia Central San José para Partido Acción Ciudadana, Costa Rica.
-Call Of Hope, de BBDO Chile Santiago y BBDO Chile Santiago para Corporación Del Trasplante, Chile.
-The Game That Never Was, de Grey Colombia Bogotá y Blu Radio Bogota para Blu Radio, Colombia.
Use of Print / Outdoor
-Volvo Live Reviews, de Grey Brazil São Paulo y Grey Brazil São Paulo para Volvo, Brasil.
-Fresh Prints, de McCann Spain Madrid Y Havas Media Barcelona para Aldi, España.
Use of Ambient Media: Small Scale
-This Coke Is A Fanta, de David The Agency São Paulo para Coca-Cola, Brasil.
Use of Ambient Media: Large Scale
-Drive-Thruck, de DPZ&T São Paulo para Arcos Dorados Comércio De Alimentos Ltda, Brasil.
-Delayed Flight Break Machine, de J. Walter Thompson Brazil São Paulo para Kitkat, Brasil.
-The Route, de Y&R Brazil São Paulo para JCDecaux, Brasil.
Use of Events
-The Day Women Left The Set, de Pagés BBDO Santo Domingo y OMD Dominicana Santo Domingo para La Sirena, República Dominicana.
-The Beer Choir, de Ogilvy Peru Lima para Candelaria Beer, Perú.
Use of Stunts
-Whopper Neutrality, de David Miami para Burger King, Estados Unidos.
Use of Digital Platforms
-Tagwords, de Africa São Paulo para AB InBev, Brasil.
Use of Mobile
-Bot Friends "Powered" By Whatsapp, de DDB Colombia Bogota para ABInBev, Colombia.
Use of Social Platforms
-Lego Playstories, de Isobar Brazil São Paulo para Lego, Brasil.
-Formula Songs, de J. Walter Thompson Brazil São Paulo para Sprite, Brasil.
Use of Technology
-My Line Powered By Google, de MullenLowe SSP3 Bogotá para Ministry Of Communications & Technology, Colombia.
-Asistir, de Ogilvy Honduras Tegiucigalpa para Honduran Education Department And The Presidential Scholarship Program 20/20, Honduras.
Use of Data-driven Insight
-Tagwords, de Africa São Paulo para AB InBev, Brasil.
Use of Real-time Data
-The Lunch Gap Searcher, de Grey Spain Madrid para Fotawa, España.
-Delayed Flight Break Machine, de J. Walter Thompson Brazil São Paulo para Kitkat, Brasil.
-The Route, de Y&R Brazil São Paulo para JCDecaux, Brasil.
Data-driven Targeting
-Rethink, de Y&R Brazil São Paulo para Vivo, Brasil.
Use of Brand or Product Integration into a Programme or Platform
-Stranger Broadcast, de AKQA São Paulo y VML São Paulo para Netflix, Brasil.
-The Worst Soap Opera, de PAGÉS BBDO Santo Domingo y OMD Dominicana Santo Domingo para Unicef, República Dominicana.
-This Coke Is A Fanta, de David The Agency São Paulo para Coca-Cola, Brasil.
Use of Branded Content created for Digital or Social
-Bot Friends "Powered" By Whatsapp, de DDB Colombia Bogota para ABInBev, Colombia.
-Ricky Brasil, de Ogilvy Brasil São Paulo y Ogilvy Brasil São Paulo para Forbes Brasil, Brasil.
Excellence in Media Execution
-Volvo Live Reviews, de Grey Brazil São Paulo y Grey Brazil São Paulo para Volvo, Brasil.
MOBILE
Activation by Location
-Easy Assistance, de J. Walter Thompson Colombia Bogotá para Easy Taxi /Colombian Red Cross, Colombia.
