Publicidad Cannes

LISTA COMPLETA

Cannes Lions 2018: Todos los ganadores iberoamericanos

Incluye las 26 categorías del festival, todos los Grand Prix y los premios especiales.

Cannes Lions 2018: Todos los ganadores iberoamericanos
La región logró un total de 5 Grand Prix, 24 Oros, 72 Platas y 134 Bronces.

Cannes Lions 2018 – Ganadores iberoamericanos (lista completa)

Agencia del Año: adam&eveDDB London
Agencia Independiente del Año:
Jung Von Matt Hamburg
Red del Año:
BBDO Worldwide
Holding del Año:
Omnicom
Red de Medios del Año:
MediaCom
Creative Marketer of the Year: Google
Palme d’Or: MJZ
Lion of St. Mark: Piyush y Prasoon Pandey
Cannes LionHeart: Paul Polman, Unilever

Grand Prix For Good: Project Revoice, de BWM Dentsu Sydney para The ALS Association, Australia.
Health Grand Prix For Good: Blink to Speak, de TBWA India para Asha Ek Hope, India.


BRAND EXPERIENCE AND ACTIVATION

Grand Prix:
Today at Apple, de Apple, Estados Unidos.
Automotive
-Plata: Safecap, de GTB Brasil São Paulo para Ford Motor Company, Brasil.
-Plata: Volvo Live Reviews, de Grey Brazil São Paulo para Volvo, Brasil.
Food & Drink
-Bronce:
Share a Coke 1000 Name Celebration, de Fitzco//McCann y Casanova//McCann para Coca-Cola, Estados Unidos.
Retail
-Oro: Scary Clown Night, de Lola MullenLowe Madrid para Burger King, España.
B2B
-Bronce: Emotional Pulse, de Yslandia Madrid para Seidor, España.
Corporate Social Responsibility (CSR) / Corporate Image
-Bronce: Ricky Brasil, de Ogilvy Brasil São Paulo para Forbes Brasil, Brasil.
Use of Mobile & Devices
-Plata: Corruption Detector, de Grey Brazil São Paulo para Reclame Aqui, Brasil.
-Bronce: Femplea, de Wunderman Cato Johnson Buenos Aires para Fundación Mujeres En Igualdad, Argentina.
Use of AR, VR & Mixed Reality
-Plata: VR Vaccine, de Ogilvy Brasil São Paulo para Hermes Pardini, Brasil.
Tech-led Brand Experience
-Plata: My Line, de MullenLowe SSP3 Bogotá para Ministry Of Communications & Technology, Colombia.
Customer Retail / In-store Experience
-Plata: Whopper Neutrality, de David Miami para Burger King, Estados Unidos.
Live B2C Brand Experience or Activation
-Bronce: The Honest Proposal, de CIRCUS Grey Peru Lima para Flora Tristan, Perú.
Social Engagement & Integration for Live Experience
-Plata: Share a Coke 1000 Name Celebration, de Fitzco//McCann y Casanova//McCann para Coca-Cola, Estados Unidos.
Brand-owned Experiences
-Bronce: Blizzard Store, de P4 Ogilvy Panama City para Dairy Queen, Panamá.
Sponsorship & Brand Partnership
-Plata: The Neymarless Sponsorship, de AlmapBBDO São Paulo para Gol Linhas Aereas, Brasil.
-Bronce: The Curse Of Tilcara, de David Buenos Aires para Coca-Cola, Argentina.
Launch / Re-launch
-Bronce: Volvo Live Reviews, de Grey Brazil São Paulo para Volvo, Brasil.
Low Budget / High Impact Campaign
-Bronce: Finding Fariña, de DDB Spain Madrid para Madrid Booksellers, España.
-Bronce: Corruption Detector, de Grey Brazil São Paulo para Reclame Aqui, Brasil.
Single Country Campaign
-Bronce: Clorox Dropper Frog, de DDB Guaynabo para Clorox Puerto Rico, Puerto Rico.


CREATIVE DATA LIONS

Grand Prix:
JFKUnsilenced, de Rothco| Accenture Interactive para The Times/News UK & Ireland, Irlanda.
 
-Bronce: Next, R/GA São Paulo para Bradesco Banco, Brasil.


CREATIVE ECOMMERCE

 
Grand Prix: Xbox Design Lab Originals: The Fanchise Model, de McCann London para Xbox Design Lab, Reino Unido.
Retail
-Bronce: The Lunch Gap Searcher, de Grey Spain Madrid para Fotawa Food Delivery Service, España.
Retail & Customer Promotions
-Bronce: The All-In Promo, de David Buenos Aires para Newsan Noblex, Argentina.
Customer Acquisition
-Oro: The All-In Promo, de David Buenos Aires para Newsan Noblex, Argentina.


CREATIVE EFECTIVENESS

Grand Prix:
Savlon Healthy Hands Chalk Sticks, de Ogilvy Mumbai para ITC, India.
Creative Effectiveness

-Plata: Google Home of the Whooper, de David Miami para Burger King, Estados Unidos.
Creative Effectiveness for Good
-Bronce: The Refugee Nation, de Square Pixel/Pimenta Print, Cotia/Asteroide Films Curitiba/ Canja Audio Culture para Amnesty International, Brasil.
Single Country Creative Effectiveness
-Plata: Edible Six Pack Rings, de We Believers New York para Saltwater Brewery, Estados Unidos.


DESIGN

Grand Prix:
Trash Isles, de AMVBBDO London para Plastic Oceans/Ladbible, Reino Unido.
Creation of a New Brand Identity
-Bronce: Next, R/GA São Paulo para Bradesco Banco, Brasil.
Design-driven Effectiveness
-Plata: Inequality Balls, Africa São Paulo para ESPNW, Brasil.
Posters
-Bronce: Pleasure Icon, de Lola Mullenlowe Madrid para Unilever, España.
Promotional Item Design
-Bronce: Inequality Balls, Africa São Paulo para ESPNW, Brasil.
Publications & Editorial Design
-Bronce: 100 Things To Do In Brazil Before You Die, de FCB Brasil São Paulo para Estadão Newspaper, Brasil.
Data Visualisation
-Plata: Hermeto - Made Of Music, de Africa São Paulo para AB InBev, Brasil.
Digital Design
-Plata: Next, R/GA São Paulo para Bradesco Banco, Brasil.
-Bronce: Endless Stories, de AlmapBBDO São Paulo para Getty Images, Brasil.
Special Editions & Promotional Packaging
-Bronce: This Coke Is A Fanta, de David The Agency São Paulo para Coca-Cola, Brasil.


DIGITAL CRAFT

Grand Prix:
Aeronaut VR, de Isobar New York y Viacom New York para William Patrick Corgan, Estados Unidos.
UX & Journey Design
-Bronce: VR Vaccine, de Ogilvy Brasil São Paulo para Hermes Pardini, Brasil.
Data Storytelling
-Oro: Ricky Brasil, de Ogilvy Brasil São Paulo para Forbes Brasil, Brasil.
Innovative Use of Technology
-Bronce: Ricky Brasil, de Ogilvy Brasil São Paulo para Forbes Brasil, Brasil.
-Bronce: The Canceller, de Grey Brazil São Paulo para Reclame Aquí, Brasil.
Advanced Learning Technologies
-Bronce: The Canceller, de Grey Brazil São Paulo para Reclame Aquí, Brasil.


DIRECT

Grand Prix:
Palau Pledge, de Host/Havas Sydney para Palau Legacy Project, Australia.
Food & Drink
-Oro: Tagwords, de Africa São Paulo para AB InBev, Brasil.
Retail

-Plata: Evita, The Equality Bill., de Havas Buenos Aires para DDL&CO, Argentina.
Corporate Social Responsibility (CSR) / Corporate Image
-Plata: Nature Represented, de Maruri Grey Guayaquil para Sambito, Ecuador.
-Plata: Touch Your Footballs, de Lola MullenLowe Madrid para Líbero, España.
Mailing

-Oro: Scary Clown Night, de Lola MullenLowe Madrid para Burger King, España.
-Bronce: This Coke Is A Fanta, de David The Agency São Paulo para Coca-Cola, Brasil. 
Use of Print / Outdoor
-Plata: Tagwords, de Africa São Paulo para AB InBev, Brasil.
Use of Technology

-Plata: My Line, de MullenLowe SSP3 Bogotá para Ministry Of Communications & Technology, Colombia.
-Bronce: The Canceller, de Grey Brazil São Paulo para Reclame Aquí, Brasil. 
Use of Digital Platforms
-Plata: Tagwords, de Africa São Paulo para AB InBev, Brasil.
-Bronce: Nature Represented, de Maruri Grey Guayaquil para Sambito, Ecuador.
Use of Mobile

-Oro: My Line, de MullenLowe SSP3 Bogotá para Ministry of Communications & Technology, Colombia.
-Bronce: Fly Like A President, de McCann San José para Destinations Travel Agency, Costa Rica.
-Bronce: Corruption Detector, de Grey Brasil São Paulo para Reclame Aquí, Brasil.
-Bronce: Job On The Shelf, de DM9DDB São Paulo para Walmart, Brasil.
Use of Social Platforms

-Bronce: Hemoji, de Y&R Brazil São Paulo para Santa Casa De Misericórdia De São Paulo, Brasil.
-Bronce: Instagram Menu, de DM9DDB São Paulo para Mcdonald's, Brasil.
Real-time Response

-Bronce: The All-In Promo, de David Buenos Aires para Newsan, Argentina.
-Bronce:
Share a Coke 1000 Name Celebration, de Fitzco//McCann y Casanova//McCann para Coca-Cola, Estados Unidos.
Copywriting
-Bronce: 2'45" Without Breathing, de DDB Colombia para BBVA, Colombia.
Experience Design

-Bronce: Scary Clown Night, de Lola MullenLowe Madrid para Burger King, España.
Acquisition & Retention

-Plata: My First Pad, de DM9DDB São Paulo para Johnson & Johnson, Brasil.
Low Budget / High Impact Campaign

-Plata: Touch Your Footballs, de Lola MullenLowe Madrid para Líbero, España.
Single Country Campaign

-Plata: This Coke Is A Fanta, de David The Agency São Paulo para Coca-Cola, Brasil.


ENTERTAINMENT

Grand Prix:
Evert_45, de N=5 Amsterdam para KPN, Países Bajos.
Cinema & Theatrical: Non-fiction Film

-Bronce: Pimp The Extreme Ninja Master Runway Chef Ink Tank Factor Has Talent Brasil, de Wieden+Kennedy São Paulo para Old Spice (P&G), Brasil.
Online: Fiction
-Plata: Who?, de Ponce Buenos Aires para Fox Networks Group Latin America, Argentina.
Online: Non-fiction
-Plata: Endless Stories, de AlmapBBDO São Paulo para Getty Images, Brasil.
Live Broadcast / Live Streaming
-Bronce: Voces Expertas, de J. Walter Thompson Puerto Rico San Juan para Triple-S, Puerto Rico.
Excellence in Brand Integration & Sponsorships / Partnerships for Branded Content
-Plata: Stranger Broadcast, de AKQA São Paulo para Netflix, Brasil.
Excellence in Partnerships with Talent
-Bronce: The Neymarless Sponsorship, de ALMAPBBDO São Paulo para Gol Linhas Aereas, Brasil.
Sports: Film, Series & Audio
-Bronce: The Game That Never Was, de Grey Colombia Bogotá para Blu Radio, Colombia.
Sports: Live Experience
-Bronce: The Hacking Jersey, de Cristal Lima para Cristal, Perú.
Sports: Digital & Social
-Bronce: Minivarsky, de Ogilvy Buenos Aires para DirecTV, Argentina.
Sports for Good
-Bronce: Valderrama's Balls, de Lola Mullenlowe Madrid para Libero, España.


ENTERTAINMENT FOR MUSIC

Grand Prix: Smile, de Smuggler New York / ROC Nation New York para Jay-Z, Estados Unidos.
Grand Prix: Welcome Home, de TBWA\Media Arts Lab Los Ángeles para Apple, Estados Unidos.


FILM

Grand Prix:
It’s Another Tide Ad, de Saatchi & Saatchi New York para P&G, Estados Unidos.
Grand Prix: The Talk, de BBDO New York para P&G, Estados Unidos.
Other FMCG 
-Plata: Ma'am, de J. Walter Thompson Argentina Buenos Aires para Issue, Argentina. 
Consumer Durables 
-Plata: Family, de Lola MullenLowe Madrid para Scrabble/Mattel, España.
-Plata: Fish, de Lola MullenLowe Madrid para Mattel, España.
Media/Entertainment 
-Bronce: The Great Robbery, de J. Walter Thompson Argentina Buenos Aires para Revista Alzas y Bajas/Mercado - Publicitaria Del Sur, Argentina. 
-Bronce: Valderrama's Balls, de LOLA MullenLowe Madrid para Libero, España.
-Bronce: Who?, de Ponce Buenos Aires para Fox Networks Group Latin America, Argentina. 
Consumer Services 
-Plata: Motorcycle, de Dhélet Y&R Buenos Aires para Banco Santa Fe, Argentina. 
Not-for-profit / Charity 
-Oro: Hope, de Sra. Rushmore Madrid para International Committee Of The Red Cross, España.
-Plata: True Colors, de Propeg Salvador para Grupo Gay Da Bahia, Brasil.
-Bronce: Help - Cliff, de Y&R Brazil São Paulo para Athosgls, Brasil.
Healthcare 
-Bronce: Geremy, de AlmaDDB/Tool Los Ángeles/2150 Miami, para Tobaco Free Florida, Estados Unidos.
Retail 
-Bronce: The Race, de F/Nazca Saatchi & Saatchi São Paulo para BRF, Brasil.
Leisure 
-Bronce: Anthropophagy, de F/Nazca Saatchi & Saatchi São Paulo para Pinacoteca Do Estado De São Paulo, Brasil.
-Bronce: The Unknown Is Strange, de McCann Barcelona para Gran Teatre Del Liceu, España.
B2B 
-Oro: Endless Stories, de AlmapBBDO São Paulo para Getty Images, Brasil.
Not-for-profit / Charity 
-Bronce: Decisions, de Sra. Rushmore Madrid para International Committee Of The Red Cross, España.
-Bronce: Astronauts 45'', de Y&R Brazil São Paulo para Cepia, Brasil.
Screens & Events 
-Bronce: Invisible Man Screen Film, de DDB Spain Madrid para Volkswagen Group España Distribución, s.a.-Audi, España.
-Bronce: Equal Pay, de McCann Spain Madrid para IBWomen, España.


FILM CRAFT

Grand Prix:
Hope, de Sra. Rushmore Madrid para International Comitee of the Red Cross, España.
Direction
-Bronce: #ShutUpDeath, de DDB Paris para Médecins Du Monde, Brasil.
Script
-Oro: Hope, de Sra. Rushmore Madrid para International Comitee of the Red Cross, España.
-Bronce: Endless Stories, de AlmapBBDO São Paulo para Getty Images, Brasil.
Casting
-Bronce: Survivors, de Young & Rubicam México City para Save the Children Foundation, México.
Cinematography
-Bronce: Game, Dog, Nap, Wife (C), de Prolam Y&R Santiago para Polla, Chile.
Editing
-Plata: Endless Stories, de AlmapBBDO São Paulo para Getty Images, Brasil.
Use of Licensed / Adapted Music
-Bronce: Survivors, de Young & Rubicam México City para Save the Children Foundation, México.
Sound Design
-Bronce: A Strange Animal, de Rebolucion Buenos Aires para Goverment of Colombia, Argentina.


GLASS LIONS

Grand Prix:
BloodNormal, de AMVBBDO para Essity, Reino Unido.
-Oro: The Worst Soap Opera, de Pagés BBDO Santo Domingo para Unicef, República Dominicana.
-Plata: #MyGameMyName, de Africa São Paulo para Telefonica's Vivo/ Wonder Women Tech Institutional, Brasil.
-Bronce: The Dress For Respect, de Ogilvy São Paulo para Coca-Cola Brasil, Brasil. 


HEALTH AND WELLNESS

Grand Prix
: Corazón – Give Your Heart, de John X Hannes para Montefiore, Estados Unidos.
Health & Wellness Tech
-Bronce: Easyassistance, de J. Walter Thompson Colombia Bogotá para Easy Taxi / Colombian Red Cross, Colombia.
Brand-led Education & Awareness
-Bronce: War Correspondents On Breast Cancer, de Cheil Worldwide Madrid para Samsung / FECMA, España.
Non-profit / Foundation-led Education & Awareness
-Bronce: I Rescue, de VML Bogotá para Amblyopia World Campaign, Colombia.
-Bronce: Dissolving Posters, de BETC/Havas São Paulo para Associação Internacional Habitat Para A Humanidade, Brasil.
Fundraising & Advocacy
-Plata: Hemoji, de Y&R Brazil São Paulo para Santa Casa De Misericórdia De São Paulo, Brasil.
-Bronce: Call Of Hope, de BBDO Chile Santiago para Corporación Del Trasplante, Chile.
Health Services & Facilities
-Plata: The Fall, de WMcCann São Paulo para Hospital De Amor, Brasil.


INDUSTRY CRAFT

Grand Prix:
Ali, de Ogilvy Chicago para SC Johnson, Estados Unidos.
A04 Outdoor
-Bronce: Re-Reborn, de FCB Brasil São Paulo para Clube De Criação, Brasil.
B04 Outdoor
-Plata: Deforested Bones, de Havas Colombia Medellin para Universidad Nacional De Colombia, Colombia.
-Bronce: Dress, Swimming Pool (C), de Lola MullenlowE Madrid para Magnum, España.
C04 Outdoor
-Plata: Dress, Swimming Pool (C), de Lola MullenlowE Madrid para Magnum, España.
-Bronce: Copa América, Pope (C), de Prolam Y&R Santiago para El Mostrador, Chile.
-Bronce: Mosaic Tiles, Red Carpet (C), de Africa São Paulo para Disque Denuncia (Report Hotline), Brasil.
D02 Print & Publishing
-Bronce: Marathon, Subway (C), de Fahrenheit DDB para Lima Qroma, Perú.
-Bronce: Astronaut, de Young & Rubicam México para Save The Children Foundation México, México.
-Bronce: Contortionists, de Africa São Paulo para L&PM, Brasil.
D03 Outdoor
-Bronce: Visit Baja California Sur, de México Marca País para México, México.
-Bronce: Astronaut, de Young & Rubicam México para Save The Children Foundation México, México.


INNOVATION LIONS

Grand Prix: My Line Powered By Google, de MullenLowe SSP3 Bogotá para Ministerio de Comunicaciones & Tecnología, Colombia.
Early Stage Technology
-Bronce: The Canceller, de Grey São Paulo para Reclame Aquí, Brasil.


MEDIA

Grand Prix:
Tesco’s Food Love Stories, de Mediacom/BBH Londres para Tesco, Reino Unido.
Corporate Social Responsibility (CSR) / Corporate Image 
-Oro: This Coke Is A Fanta, de David The Agency São Paulo para Coca-Cola, Brasil.
-Bronce: The Price Of Equality, de Wunderman Phantasia Lima y PHD Causamedia Lima para Scotiabank, Perú.
Use of Audio Platforms 
-Plata: The Game That Never Was, de Grey Colombia Bogotá y Blu Radio Bogota para Blu Radio, Colombia.
Use of Ambient Media: Large Scale 
-Plata: Drive-Thruck, de DPZ&T São Paulo para Arcos Dorados Comércio De Alimentos Ltda, Brasil.
-
Bronce: Delayed Flight Break Machine, de J. Walter Thompson Brazil São Paulo para Kitkat, Brasil.
Use of Data-driven Insight 
-Plata: Tagwords, de Africa São Paulo para AB InBev, Brasil.
Use of Real-time Data 
-Plata: Delayed Flight Break Machine, de J. Walter Thompson Brazil São Paulo para Kitkat, Brasil.
-
Bronce: The Lunch Gap Searcher, de Grey Spain Madrid para Fotawa, España.
-Bronce: The Route, de Y&R Brazil São Paulo para JCDecaux, Brasil.
Use of Brand or Product Integration into a Programme or Platform 
-Bronce: The Worst Soap Opera, de PAGÉS BBDO Santo Domingo y OMD Dominicana Santo Domingo para Unicef, República Dominicana.
Use of Print / Outdoor 
-Oro: Fresh Prints, de McCann Spain Madrid Y Havas Media Barcelona para Aldi, España.
Use of Branded Content Created for Digital or Social
-Bronce: Share a Coke 1000 Name Celebration, de Fitzco//McCann y Casanova//McCann para Coca-Cola, Estados Unidos.


MOBILE

Grand Prix:
Corruption Detector, de Grey Brazil Sao Paulo para Reclame Aqui, Brasil.
Innovative Use of Technology
-Oro: My Line, de Mullenlowe SSP3 Bogotá para Ministry Of Communications & Technology, Colombia.
Use of Advanced Learning Technologies
-Plata: My Line, de Mullenlowe SSP3 Bogotá para Ministry Of Communications & Technology, Colombia.
Social Trends
-Bronce: Emoji Whopper, de David Miami para Burger King, Estados Unidos.
Social Purpose
-Oro: My Line, de Mullenlowe SSP3 Bogotá para Ministry Of Communications & Technology, Colombia.
Utility Apps
-Oro: Corruption Detector, de Grey Brazil São Paulo para Reclame Aquí, Brasil.
Brand-led Mobile Apps
-Bronce: Corruption Detector, de Grey Brazil São Paulo para Reclame Aquí, Brasil.


OUTDOOR

Grand Prix:
Next Exit, Just Missed Us, On Your Left, On Your Right (C), de Cossette Toronto/McDonald’s Toronto para McDonald’s Rastaurants of Canada Unlimited, Canadá.
Grand Prix: The Daily Show Presents: The Donald J. Trump Presidential Twitter Library, de Comedy Central/23 Stories X Condé Nast para Comedy Central, Estados Unidos.
Food & Drink
-Bronce: Brazil, Boat (C), de Prolam Y&R Santiago para Arcor, Chile.
Retail
-Bronce: Director, President, COO (C), de David Miami para Burger King, Estados Unidos.
Consumer Services
-Bronce: Jose, Maria, Max, Sofia (C), de Prolam Y&R Santiago para Telefónica, Chile.
Corporate Social Responsibility (CSR) / Corporate Image
-Bronce: Tale, First Bath, Holidays, Marriage (C), de Prolam Y&R Santiago para Polla, Chile.
Not-for-profit / Charity
-Bronce: Orangutan, Anteater, Panda Bear (C), de Y&R Brazil São Paulo para Greenpeace, Brasil.
Retail
-Plata: Director, President, COO (C),de David Miami para Burger King, Estados Unidos.
Leisure
-Plata: Adidas’ Followers, Starbucks’ Followers, KFC’S Followers (C), de Carne Perú Lima para Camp Marketing Congress, Perú.
-Bronce: U.S.A., Russia, Venezuela (C), de MullenLowe SSP3 Bogotá para El Tiempo Newspaper, Colombia.
Consumer Services
-Bronce: Iker, Jose, Maria, Max, Sofia (C), de Prolam Y&R Santiago para Telefónica, Chile.
Animated Digital Screens
-Plata: Parkour Screens, de Cheil Worldwide Madrid para Samsung, España.
Dynamic Digital Screens
-Oro: The Route, de Y&R Brazil São Paulo para JCDecaux, Brasil.
-Plata: Instagram Menu, de DM9DDB São Paulo para McDonald’s, Brasil.
-Bronce: Volvo Live Reviews, de Grey Brazil São Paulo para Volvo, Brasil.
Displays
-Bronce: Being Visible To Invisbles, de Nova/SB Sao Paulo para Sao Paulo Mayor's Office, Brasil.
Small Scale Special Solutions
-Plata: Tagwords, de Africa São Paulo para AB InBev, Brasil.
-Bronce: Flower Of Life, de Ogilvy Brasil São Paulo para Hermes Pardini, Brasil.
Special Build
-Bronce: Blizzard Store, de P4 Ogilvy Panama City para Dairy Queen, Panamá.
Live Advertising and Events
-Bronce: Blizzard Store, de P4 Ogilvy Panama City para Dairy Queen, Panamá.
Interactive Experiences
-Oro: Scary Clown Night, de Lola MullenLowe Madrid para Burger King, España.
-Bronce: The Voice Of Art, de Ogilvy Brasil São Paulo para IBM, Brasil.
Standard Sites
-Plata: Nissan's Follow The Ball, de Lew’Lara\TBWA São Paulo para Nissan Do Brasil, Brasil.
-Plata: A Little Help From A Bud, de David Miami para AB-InBev, Estados Unidos.
-Bronce: Eva Underwood, de Circus BA Buenos Aires / Netflix Los Angeles para Netflix, Argentina.
-Bronce: The Route, de Y&R Brazil São Paulo para JCDecaux, Brasil.
-Bronce: Instagram Menu, de DM9DDB São Paulo para McDonald’s, Brasil.
Technology
-Plata: Nissan's Follow The Ball, de Lew’Lara\TBWA São Paulo para Nissan Do Brasil, Brasil.


PHARMA LIONS

B02 Non-Regulated
-Bronce: #TreatmeKindly, de David Buenos Aires para Novartis, Argentina.
C02 Non-Regulated
D02 Non-Regulated
-Plata: Stories To Inhale, de NBS São Paulo para Nebulizer Masks For Children, Brasil.
-Plata: Savor Saber, de Ogilvy & Mather Bogotá para Ecuador Ministry Of Public Health, Colombia.

PRINT AND PUBLISHING

Grand Prix: Tagwords, de Africa São Paulo para AB InBev, Brasil.
Food & Drink
-Oro: Monterey, Slide (C), de Africa São Paulo para AB InBev, Brasil.
-Plata: Ecce Homo, Brazil, Boat (C), de Prolam Y&R Santiago para Arcor, Chile.
Consumer Durables
-Bronce: O, Y, J (C), de AlmapBBDO São Paulo para Alpargatas, Brasil.
-Bronce: Mizuno Waveknit String Ads, de Moma Propaganda São Paulo para Mizuno, Brasil.
-Bronce: Do It Yourself Monet, Do It Yourself Renoir (C), de Artplan São Paulo para Etna, Brasil.
-Bronce: Religion, White Supremacists, Pollution (C), de Grey Brazil São Paulo para Sekron Security Systems, Brasil.
Automotive
-Bronce: Blue, Brown, Gray (C), de DDB Guaynabo para Volvo Puerto Rico, Puerto Rico.
Retail
-Plata: BK Clown, BK Clown 2, BK Clown 3, BK Clown 4 (C), de Lola MullenLowe Madrid para Burger King, España.
-Plata: Tomatoes, Berries (C), de McCann Spain Madrid para Aldi, España.
-Plata: McMansions, President, COO (C), de David Miami para Burger King, Estados Unidos.
Leisure
-Plata: KFC’s Followers, Starbucks’ Followers, Adidas’s Followers (C), de Carne Perú Lima para Camp Marketing Congress, Perú.
Media / Entertainment
-Plata: Russia, Venezuela, U.S.A., Turkey (C), de MullenLowe SSP3 Bogotá para El Tiempo Newspaper, Colombia.
-Bronce: Pope, de Prolam Y&R Santiago para El Mostrador, Chile.
B2B
-Bronce: Triangles, Circles, Squares (C), de Mercado McCann Buenos Aires para Shutterstock, Argentina.
Corporate Social Responsibility (CSR) / Corporate Image
-Bronce: Jenny Bezos, Lara Page, Ellen Musk (C), de Ogilvy Brasil São Paulo para Forbes Brasil, Brasil.
-Bronce: Tech Girls - Dumb Inventions - Double Bike, Tech Girls - Dumb Inventions - Hat, Tech Girls - Dumb Inventions – Chicken (C), de Isobar Brazil São Paulo para Samsung, Brasil.
Commercial Publications
-Plata: The Lava Jato Album, de Circus Grey Peru Lima para Utero.Pe, Perú.
-Bronce: El Mundo Newspaper, de Arco Publicidad San Juan para Nuyorican Básquet (Proyecto Chiringa Productions), Puerto Rico.
-Bronce: The Curious Cat Book, de AlmapBBDO São Paulo para Mars Pet, Brasil.
Innovative Use of Print
-Plata: Fresh Prints, de McCann Spain Madrid para Aldi, España.
-Bronce: Unnoticed, de Y&R Brazil São Paulo para LG, Brasil.


PR

Grand Prix:
Trash Isles, de AMVBBDO para Plastic Oceans/Ladbible, Reino Unido.
Food & Drink
-Oro: This Coke Is A Fanta, de David The Agency São Paulo para Coca-Cola, Brasil.
Automotive 
-Bronce: Nissan's Follow The Ball, de Lew'Lara\TBWA São Paulo para Nissan Do Brasil, Brasil.
Social Community Building & Management 
-Oro: Nature Represented, de Maruri Grey Guayaquil para Sambito, Ecuador.
-Plata: Hemoji, de Y&R Brazil São Paulo para Santa Casa De Misericórdia De São Paulo, Brasil.
-Bronce: #MyGameMyName, de Africa São Paulo para Telefonica's Vivo/ Wonder Women Tech, Brasil.
Use of Events & Stunts 
-Bronce: Spotted, de J. Walter Thompson Argentina Buenos Aires para Key Biscayne, Argentina. 
Brand Voice & Strategic Storytelling 
-Bronce: Whopper Neutrality, de David Miami para Burger King, Estados Unidos.
-Bronce: Stand By You, de David Miami y 3PM Agency New York para Budweiser, Estados Unidos.
Low Budget / High Impact Campaign 
-Plata: This Coke Is A Fanta, de David The Agency São Paulo para Coca-Cola, Brasil.
Single Country Campaign 
-Oro: This Coke Is A Fanta, de David The Agency São Paulo para Coca-Cola, Brasil.


PRODUCT DESIGN

Grand Prix: Kingo, de Ogilvy Colombia/Ogilvy Guatemala/Kingo Energy para Kingo, Colombia.


RADIO & AUDIO

Grand Prix:
Soccer Song for Change, de Ogilvy Cape Town para AB InBev Africa, Sudáfrica.
Healthcare

-Plata: Break The Taboo, de Grey Buenos Aires para Sociedad Argentina De Urología (Sau), Argentina
Retail
-Bronce: 1 - Burger King-Broiler Salesman - Las Cruces, NM, 2 - Burger King-Broiler Salesman Fairbanks, AK, 3 - Burger King-Broiler Salesman - Portland, OR (C), de David Miami para Burger King, Estados Unidos.
Leisure
-Bronce: Sound Of Heels + Man’s Voice, Sound Of Shaver + Man’s Voice, Sound Of Flies + Man’s Voice (C), de Shackleton Madrid para Jameson NoToDoFilmFest, España.
Media / Entertainment
-Oro: The Game That Never Was, de Grey Colombia Bogotá para Blu Radio, Colombia.
Corporate Social Responsibility (CSR) / Corporate Image
-Bronce: Every Breath You Take, de Master Curitiba para 91 Rock Radio, Brasil.
Not-for-profit / Charity
-Plata: Bathtub, Door, Stairs (C), de Grey Argentina Buenos Aires para Ela.
Equipo Latinoamericano De Justicia y Género, Argentina.
-Bronce: Daddy yankee vs. Breast cáncer, de J. Walter Thompson Puerto Rico San Juan para Susan G. Komen, Puerto Rico.
Sound Design
-Plata: The Game That Never Was, de Grey Colombia Bogotá para Blu Radio, Colombia.
Casting & Performance
-Plata: Stairs, Door (C), de Grey Argentina Buenos Aires para Ela. Equipo Latinoamericano De Justicia y Género, Argentina.
Use of Radio or Audio as a Medium
-Plata: The Game That Never Was, de Grey Colombia Bogotá para Blu Radio, Colombia.
-Plata: Share a Coke 1000 Name Celebration, de Fitzco//McCann y Casanova//McCann para Coca-Cola, Estados Unidos.
-Bronce: Santander Formula Rock, de VCCP Madrid para Santander, España.
-Bronce: Drunken Spots, de Ogilvy & Mather Bogotá para Policia, Colombia.
-Bronce: The Honest Proposal, de Circus Grey Lima para Flora Tristan, Perú.
Use of Music
-Plata: Share a Coke 1000 Name Celebration, de Fitzco//McCann y Casanova//McCann para Coca-Cola, Estados Unidos.

SOCIAL & INFLUENCER

Grand Prix:
Nothing Beats a Londoner, de Wieden + Kennedy London, Reino Unido.
Consumer Durables

-Bronce: The All-In Promo, de David Buenos Aires para Newsan, Argentina.
Emerging Platforms
-Oro: Google Home Of The Whopper, de David Miami para Burger King, Estados Unidos.
Komen, Puerto Rico.
Partnerships
-Plata: The Neymarless Sponsorship, de AlmapBBDO São Paulo para Gol Linhas Aereas, Brasil.
-Bronce: #WTFRonaldo, de AlmapBBDO São Paulo para Mars, Brasil.
Multi-platform Social Campaign
-Bronce: The Rock X Siri: Dominate The Day, de TBWA\Media Arts Lab Los Ángeles para APPLE, Estados Unidos.
Single Country Campaign
-Bronce: The Neymarless Sponsorship, de AlmapBBDO São Paulo para Gol Linhas Aereas, Brasil.



SUSTAINABLE DEVELOPMENT GOALS 

Grand Prix
: Palau Pledge, de Host/Havas Sydney para Palau Legacy Project, Australia.
Good Health and Well-being
-Bronce: Uniform Against Malnutrition, de Leo Burnett México para Kellogg, México.
Gender Equality
-Plata: The Worst Soap Opera, de Pagés BBDO Santo Domingo para UNICEF, República Dominicana.
 
Responsible Consumption and Production
-Plata: Green Definition, de National Geographic Partners Latam São Paulo para National Geographic Partners Latam, Brasil.
Climate Action
-Oro: Nature Represented, de Maruri Grey Guayaquil para Sambito, Ecuador.
Life Below Water
-Bronce: Nature Representad, de Maruri Grey Guayaquil para Sambito, Ecuador.
Peace, Justice and Strong Institutions 
-Bronce: Corruption Detector, de Grey Brazil São Paulo para Reclame Aquí, Brasil.
Partnerships for the Goals
-Plata: Nature Represented, de Maruri Grey Guayaquil para Sambito, Ecuador.


TITANIUM LIONS 

Grand Prix: Palau Pledge, de Host/Havas Sydney para Palau Legacy Project, Australia.

Redacción Adlatina

Por Redacción Adlatina

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