Publicidad Cannes

LOS GP FUERON PARA FRANCIA (PRESS) Y N. ZELANDA (OUTDOOR); PREMIOS PARA BRASIL, ESPAÑA, LA ARGENTINA, PORTUGAL Y CHILE

CannesLions 2003: todos los ganadores de Press y Outdoor

Nota publicada el 17 de junio de 2003 – (Cannes, martes 17, 9:00 pm hora de Francia – Por Jorge Martínez y Pancho Dondo, enviados especiales) – La gran ganadora de Iberoamérica, en este rubro, fue la brasileña Almap BBDO: la agencia de Marcello Serpa se llevó dos oros, cuatro platas y un bronce (la agencia latina que ganó más oros fue la española McCann-Erickson Madrid, con tres; otra destacada fu

CannesLions 2003: todos los ganadores de Press y Outdoor
“Renacimiento”, la pieza francesa que se llevó el Grand Prix de Gráfica.
Nota: el orden en que aparecen los items en cada línea es: Título de la pieza, Agencia, Anunciante, País.

GRAND PRIX DE PRESS: REBIRTH, TBWAPARIS Boulogne-Billancourt, SONY PLAYSTATION, FRANCIA (de Travel & Leisure)
GRAND PRIX DE OUTDOOR: “FLY”, “MOSQUITO” y “SPIDER”, GREY WORLDWIDE Auckland, KIWICARE, NUEVA ZELANDA (de Household maintenance products & pet products/toiletries/pharmacy)

PRESS
Foods
Plata: “SHEEP” y “ONION”, LEW LARA PROPAGANDA Sao Paulo, ESPLANADA GRILL, BRASIL
Plata: “COMIC BOOK”, “MAGAZINE” y “NEWSPAPER”, LEO BURNETT Lisbon, KELLOGG, PORTUGAL
Bronce: “SHEEP” y “ZEBRA”, COLENSO BBDO Auckland, EFFEM, NUEVA ZELANDA
Bronce: COWBOY, TANDEM DDB Madrid, CHUPA CHUPS, ESPAÑA
Alcoholic drinks
Oro: “OUR STATE” y “300% INFLATION”, OGILVY & MATHER FRANKFURT, ECKES NIEDER-OLM, ALEMANIA
Non-alcoholic drinks
Oro: “MAN IN THE SHADOW” y “BARBER SHOP”, McCANN-ERICKSON INDIA Mumbai, COCA-COLA INDIA, INDIA
Bronce: DIET GUARANA, LEW LARA PROPAGANDA Sao Paulo, SCHINCARIOL, BRASIL
Clothing & footwear
Oro: “
EXCUSE”, “LICKING” y “PSYCHOANALYSIS”/font>“, KESSELS & KRAMER Amsterdam, DIESEL, ITALIA
Bronce: “THE COLOUR BLIND”, “CHAMELEON”, “LOVE IS BLIND”, “RAINBOW” y “WOMEN HAVE WON”, ALMAP BBDO Sao Paulo, SAO PAULO ALPARGATAS, BRASIL
Health & beauty
Plata: “SALT SHAKER”, SAATCHI & SAATCHI (PARIS) Neuilly-sur-Seine, PROCTER & GAMBLE, FRANCIA
Plata: “MOSQUITO NET GIRL” y “MOSQUITO NET GUY”, FCB Lisbon, SC JOHNSON WAX, PORTUGAL
Plata: GANG, SPRINGER & JACOBY WERBUNG Hamburg, HGB, ALEMANIA
Plata: NOUGHT TO SIXTY, SAATCHI & SAATCHI Hong Kong, PROCTER & GAMBLE, HONG KONG
Bronce: “
HARD TO REACH“, DENTSU YOUNG & RUBICAM Ho Chi Minh City, COLGATE PALMOLIVE, VIETNAM
Bronce: “BLACK SPOTS”, GREY WORLDWIDE BÉLGICA Brussels, BOOTS, BÉLGICA
Cars
Bronce: “
“HANDS”“, YOUNG & RUBICAM FRANCIA Boulogne-Billancourt, LAND ROVER, FRANCIA
Bronce: “URUBU”, “CAPRIMULGUS” y “ARACARI”, TBWAPARIS Boulogne-Billancourt, NISSAN, FRANCIA
Other vehicles, auto products & services
Plata: THE FARMER, LG&F Brussels, LAMBORGHINI TRACTORS, BÉLGICA
Bronce: “SALES & REPAIR”, McCANN-ERICKSON BÉLGICA Brussels, OPEL BÉLGICA, BÉLGICA
Household maintenance & pet products
Plata: “EINSTEIN”, BATES BRASIL Sao Paulo, PERMA INDUSTRIA E COMERCIO, BRASIL
Plata: “BAKKIE”, LOWE BULL CALVERT PACE Johannesburg, DULUX, SUDÁFRICA
Home electronics & audio-visual
Plata: “BEATLES”, “KISS”, “MADONNA” y “MARILYN”, DM9DDB Sao Paulo, MOREL SPEAKERS, BRASIL
Bronce: “BRUTUS”, “HARPY”, “OBELIX” y “GREEN MAN”, GIOVANNI FCB Sao Paulo, SAMSUNG, BRASIL
Personal effects - including perfumes, tobacco, & luxury items
Plata:
“BIKE SADDLE”, “FAN”, “WATER TAP” y “FIRE EXTINGUISHER”, SCHOLZ & FRIENDS BERLIN, GOERTZ + KRASS OPTIK, ALEMANIA
Travel & leisure
Oro: “GUM”, “MATCHES”, “TICKET” y “TOILET”, TAXI Toronto, CANADIAN FILM CENTRE, CANADÁ
Oro: “GIRAFFE” y “POLAR BEAR”, DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires, ZOO DE BUENOS AIRES, ARGENTINA
Plata: “JEWEL BOX”, “MASK OF SHAME”, “RACK” y “RECTAL PLOUGH”, LEO BURNETT ADVERTISING Prague, THE MUSEUM OF TORTURE PRAGUE, REPÚBLICA CHECA
Plata: “BROKEN THUMB”, TBWAPARIS Boulogne-Billancourt, SONY PLAYSTATION, FRANCIA
Plata: “VETERAN”, TBWAPARIS Boulogne-Billancourt, SONY PLAYSTATION, FRANCIA
Plata: “BIKINI”, TBWAPARIS Boulogne-Billancourt, SONY PLAYSTATION, FRANCIA
Bronce: “SUPERMARKET”, TBWAPARIS Boulogne-Billancourt, SONY PLAYSTATION, FRANCIA
Publications & media
Oro:
“AGE OF TERROR”, HOOPER GALTON London, DISCOVERY NETWORKS EUROPE, INGLATERRA
Plata: “LIVE FAST, DIE A SENIOR CITIZEN”, BARTLE BOGLE HEGARTY New York, WENNER MEDIA, ESTADOS UNIDOS
Plata: “FIVE PEOPLE” y “PETROLEUM”, FCB/ TAPSA Madrid, TVE, ESPAÑA
Plata: “BATHTUB”, “HUMIDITY” y “LIGHT”, SAATCHI & SAATCHI Madrid, AUNACABLE, ESPAÑA
Bronce: “911” y “JENIN”, BERRY BUSH BBDO Cape Town, NEWS24, SUDÁFRICA
Retail stores, chains & restaurants
Bronce: “HEMINGWAY” e “IBSEN”, LEO BURNETT Oslo, NORLIS ANTIQUE BOOKSTORE, NORUEGA
Banking/financial & insurance
Oro: “BOND”, “CHE GUEVARA” y “VAN GOGH”, CONTRAPUNTO Madrid, SANITAS, ESPAÑA
Plata: “GUESS GIRL”, “GUESS MAN” y “TIMBERLAND BOOTS”, TBWA HUNT LASCARIS Johannesburg, STANDARD BANK, SUDÁFRICA
Business services & equipment
Bronce: “CASSETTE RECORDER”, “SIMON” y “VIDEOGAME”, ALMAP BBDO Sao Paulo, FEDEX, BRASIL
Bronce: “CLOCK”, BBDO ARGENTINA Buenos Aires, FEDERAL EXPRESS, ARGENTINA
Other business to business
Oro: “BOWLS”, “SCHOOL” y “WEDDING”, COLENSO BBDO Auckland, JULIAN WOLKENSTEIN, NUEVA ZELANDA
Plata: “BABY”, “BEAUTY” y “PAIN”, SAATCHI & SAATCHI Petaling Jaya, LOOK, MALASIA
Plata: “TOBLERONE”, “PRINGLES”, “CHANEL” y “COCA-COLA”, CATHEDRAL THE CREATIVE CENTER Madrid, TDH, ESPAÑA
Plata: “FAT WOMAN”, “POSTER”, “SUNSET” y “WATCH”, ALMAP BBDO Sao Paulo, STOCK PHOTOS, BRASIL
Commercial public services
Oro:
“CHINATOWN”, NIGHT SIGNS” y “STRIP MALL”, PALMER JARVIS DDB Vancouver, SUPER PAGES, CANADÁ
Public health & safety
Oro: “
“TWO THINGS AT ONCE”“, ABBOTT MEAD VICKERS.BBDO London, DFT, INGLATERRA
Bronce: “BARRELS”, BETC EURO RSCG Paris, INPES, FRANCIA
Oro: “BRAILLE” y “FIREWORKS”, ALMAP BBDO Sao Paulo, FUNDACAO EYE CARE, BRASIL
Plata: ASTERISK, OGILVY & MATHER Mumbai, CANCER PATIENTS AID ASSOCIATION, INDIA
Corporate image
Plata:
“ADIEU/ FAREWELL”, GRABARZ & PARTNER WERBEAGENTUR Hamburg, GRABARZ & PARTNER WERBEAGENTUR, ALEMANIA
Plata: “IN A FEW WORDS...”, ALMAP BBDO Sao Paulo, VOLKSWAGEN, BRASIL
Bronce: “MUD”, “NOT SEEN” y “WET”, CONTRAPUNTO Madrid, MERCEDES-BENZ, ESPAÑA
Bronce: “FATHER’S DAY”, MEDINA/TURGUL DDB Istanbul, MEDINA/TURGUL DDB, TURQUÍA
Public awareness messages
Oro: “JOAO”, GOLO PUBLICIDADE Maputo, RED CROSS MOZAMBIQUE, MOZAMBIQUE
Oro: “ERROL”, “BILLY” y “PATRICK”, D’ARCY London, COI COMMUNICATIONS/ DEPARTMENT OF HEALTH, INGLATERRA
Plata: “FORCE”, LOWE BULL CALVERT PACE Johannesburg, POWA, SUDÁFRICA
Bronce: “SEAGULL”, “STONES” y “WHALE”, TIEMPO BBDO Barcelona, GREENPEACE, ESPAÑA
Bronce:
“MTV HUNGER”, “MTV AIDS” y “MTV POVERTY”, AGE.COMUNICACOES Sao Paulo, MTV BRASIL, BRASIL
Fund-raising & appeals
Oro:
“RUBBER” y “SLAVERY”, TBWA HUNT LASCARIS Johannesburg, JUBILEE, SUDÁFRICA
Oro: “EARTHQUAKE” y “FLOOD”, McCANN-ERICKSON Madrid, MEDICOS SIN FRONTERAS, ESPAÑA
Oro: “DYSENTERY”, “HIV VIRUS RED”, “HIV VIRUS BLUE”, “MENINGITIS BACTERIA 1”, “PURPLE MENINGITIS” y “PHARYNGITIS”, McCANN-ERICKSON Madrid, MEDICOS SIN FRONTERAS, ESPAÑA
Oro: “MIGUEL”, “JOÃO” y “MARIA”, J WALTER THOMPSON Lisbon, SALVATION ARMY, PORTUGAL

OUTDOOR

Foods
Bronce: “COWBOY”, TANDEM DDB Madrid, CHUPA CHUPS, ESPAÑA
Bronce:
“HAND”, TROPA GREY Santiago, PROCTER & GAMBLE, CHILE
Alcoholic drinks
Plata: “BLACK”, “BLONDE” y “BRUNETTE”, LEO BURNETT Sydney, DIAGEO, AUSTRALIA
Non-alcoholic drinks
Plata: “I WANT YOU”, ALMAP BBDO Sao Paulo, PEPSI, BRASIL
Clothing & footwear
Oro: “GIRL” y “MAN”, NEOGAMA BBH Sao Paulo, LEVI’S, BRASIL
Plata: “COAT”, “SKIRT”, “TROUSERS” y “JEANS”, devarrieuxvillaret Paris, BOCAGE, FRANCIA
Plata: “SPREADING LEGS: BURGER JOINT”, “SPREADING LEGS: GAS STATION” y “SPREADING LEGS: URINAL”, & CO.
Copenhagen, BIANCO FOOTWEAR, DINAMARCA
Cars & automotive services
Bronce: “SQUARES”, ARNOLD WORLDWIDE Boston, VOLKSWAGEN OF AMERICA, ESTADOS UNIDOS
Household maintenance products & pet products/toiletries/pharmacy
Bronce: “MT RUSHMORE”, “RIO DE JANEIRO” y “FLYING SAUCER”, SAATCHI & SAATCHI Bangkok, INDOSPORT TAILANDIA, TAILANDIA
Home appliances & furnishings
Bronce: “NOTES”, FNL COMMUNICATIONS Sydney, SONY AUSTRALIA, AUSTRALIA
Bronce: “SLIPPERS” y “ASPARAGUS”, SAATCHI & SAATCHI Hong Kong, CANON, HONG KONG
Personal effects - including perfumes, tobacco & luxury items
Plata: “BIKE SADDLE” y “FAN”, SCHOLZ & FRIENDS BERLIN , GOERTZ + KRASS OPTIK, ALEMANIA
Travel & leisure
Oro: “GIRAFFE” y “POLAR BEAR”, DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires, ZOO DE BUENOS AIRES, ARGENTINA
Oro: “REBIRTH”, TBWAPARIS Boulogne-Billancourt, SONY PLAYSTATION, FRANCIA
Plata: “STAIRS”, “TUNNEL” y “BAR”, TBWAPARIS Boulogne-Billancourt, SONY PLAYSTATION, FRANCIA
Plata: “BROKEN THUMB”, TBWAPARIS Boulogne-Billancourt, SONY PLAYSTATION, FRANCIA
Publications & media
Plata: “CHARLTON HESTON”, “NOT STARRING” y “TRENCH COATS”, SAATCHI & SAATCHI Sydney, HOPSCOTCH FILMS, AUSTRALIA
Plata: UNDER CONSTRUCTION, TBWALONDON, FIVE, INGLATERRA
Oro: “OPINION”, ABBOTT MEAD VICKERS.BBDO London, THE ECONOMIST, INGLATERRA
Retail stores, chains & restaurants
Oro: “POPPY SEEDS”, SPRINGER & JACOBY WERBUNG Hamburg, DAT BACKHUS H BRAUER, ALEMANIA
Bronce: “LITTLE HAND”, LOWE Madrid, MOTHERCARE, ESPAÑA
Bronce: “BURNT ROOM”, “DIVORCEE” y “DOT.COM”, BMP DDB London, HEALS, INGLATERRA
Banking/financial & insurance
Plata: COP TRAP, RAFINERI Istanbul, TURKIYE IS BANKASI, TURQUÍA
Business equipment & services
Oro: “TOBLERONE”, “PRINGLE’S”, “CHANEL” y “COCA-COLA”, CATHEDRAL THE CREATIVE CENTER Madrid, TDH, ESPAÑA
Plata: “FAT WOMAN”, “POSTER”, “SUNSET” y “WATCH”, ALMAP BBDO Sao Paulo, STOCK PHOTOS, BRASIL
Public health & safety
Oro: “TWO THINGS AT ONCE”, ABBOTT MEAD VICKERS.BBDO London, DFT, INGLATERRA
Oro: “BLUES”, “BRAILLE”, “FIREWORKS”, “RAY CHARLES” y “SEX”, ALMAP BBDO Sao Paulo, FUNDACAO EYE CARE, BRASIL
Oro: “CANCER CURES SMOKING”, OGILVY & MATHER Mumbai, CANCER PATIENTS AID ASSOCIATION, INDIA
Plata: “ASTERISK”, OGILVY & MATHER Mumbai, CANCER PATIENTS AID ASSOCIATION, INDIA
Bronce: “DOUBLE VISION”, SAATCHI & SAATCHI Cape Town, GUINNESS UDV, SUDÁFRICA
Public awareness messages/fund-raising & charities
Oro: “SLAVERY”, TBWA HUNT LASCARIS Johannesburg, JUBILEE, ARMS RUNNING, SUDÁFRICA AGE.COMUNICACOES Sao Paulo, SPORTS ASSOCIATION FOR THE HANDICAPPED, BRASIL
Oro: “DYSENTERY”, “HIV VIRUS RED”, “HIV VIRUS BLUE”, “MENINGITIS”, “PURPLE MENINGITIS” y “PHARYNGITIS”, McCANN-ERICKSON Madrid, MEDICOS SIN FRONTERAS, ESPAÑA
Plata: “SHOE SHINE”, “BEGGAR”, “SWEEPER” y “SERVER”, SALLES D’ARCY Rio de Janeiro, SOLIDARY DOCTORS, BRASIL
Bronce: “SWASTIKA”, BARTLE BOGLE HEGARTY London, NATIONAL UNION OF STUDENTS, INGLATERRA
Street Furniture
Bronce: “TURNING CIRCLE”, SPRINGER & JACOBY WERBUNG Hamburg, DAIMLERCHRYSLER, ALEMANIA
Transit
Plata: “NIKE WORLD CUP CAMPAIGN”, LG AD Seoul, NIKE SPORTS COREA, COREA
Plata: “BRAINY”, HARRISONHUMAN BATES Johannesburg, THE ECONOMIST, SUDÁFRICA
Bronce: “MINI BUS”, LEO BURNETT Hong Kong, TFH MANAGEMENT, HONG KONG
Bronce: “GATE”, DDB ARGENTINA Buenos Aires, VOLKSWAGEN, ARGENTINA
Ambient
Oro: “DOUBLE VISION”, SAATCHI & SAATCHI Cape Town, GUINNESS UDV, SUDÁFRICA
Plata: “INDONESIA”, “COLOMBIA”, “SYRIA” y “TURQUÍA”, TBWAPARIS Boulogne-Billancourt, AMNESTY INTERNATIONAL, FRANCIA
Bronce: “URINAL”, THEME MEDIA & PRODUCTION Singapore, CLARKE QUAY & LOX ENTERTAINMENT, SINGAPUR
Bronce: “WRONG FAITH”, “WRONG COLOUR” y “WRONG OPINION”, MICHAEL CONRAD & LEO BURNETT Frankfurt, AMNESTY INTERNATIONAL, ALEMANIA
Bronce: “RIDE”, CRISPIN PORTER + BOGUSKY Miami, MINI, ESTADOS UNIDOS
Redacción Adlatina

por Redacción Adlatina

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