Lista de finalistas
BILLBOARD / INNOVATION
Innovative Use of Billboard
-"Portable Water Generator" , de Mayo Draftfcb para The University of Engineering and Technology Lima PERÚ
-"Life Signs" , de Ogilvy & Mather Argentina para La Voz del interior Buenos Aires ARGENTINA
DESIGN / CRAFT - CAMPAIGN
Art Direction Campaign
-"F", "N"," R"," L"," Z" , de Leo Burnett Tailor Made para FIAT São Paulo BRASIL
DESIGN / INNOVATION
Innovative Use of Design
-"Real Ice Cold Coca-Cola" , de Ogilvy & Mather Colombia para Coca-Cola Bogotá COLOMBIA
DESIGN / SINGLE
Direct Marketing - Consumer
-"Censored Tweet" , de DDB Brasil para Amnesty International Sao Paulo BRASIL
Environmental Installations/Displays - Temporary
-"A Loja Vazia" , de Loducca para Shopping Villalobos Clothing Drive São Paulo BRASIL
Non-Profit
-"My Blood is Red & Black" , de Leo Burnett Tailor Made para Hemoba São Paulo BRASIL
DESIGN / CAMPAIGN
Poster Campaign
-"F", "N"," R"," L"," Z" , de Leo Burnett Tailor Made para FIAT São Paulo BRASIL
DIGITAL / INNOVATION
Branded Content
-"Real Beauty Sketches" , de Ogilvy Brasil para Dove Sao Paulo BRASIL
DIGITAL / PRODUCT/SERVICE - SINGLE
Corporate Image
-"Real Beauty Sketches" , de Ogilvy Brasil para Dove Sao Paulo BRASIL
-"Immortal Fans" , de Ogilvy Brasil para Sport Club Recife Sao Paulo BRASIL
-"Easy Way Subtitles" , de Loducca para Easy Way Language Center São Paulo BRASIL
Media Promotion
-"Voice Bank" , de Sancho BBDO Worldwide Inc para El Tiempo Newspaper/Web Bogota COLOMBIA
Public Service/Social Welfare
-"Voice Bank" , de Sancho BBDO Worldwide Inc para El Tiempo Newspaper/Web Bogota COLOMBIA
DIGITAL / SPECIALISM
Animation/Motion Graphics
-"The Monster" , de Ogilvy ESPAÑA-OgilvyOne Madrid para ING DIRECT Madrid ESPAÑA
Mobile Advertising
-"Screenshot" , de AlmapBBDO Publicidade e Comunicações LTDA para Audi R8 Sao Paulo BRASIL
Use of Social Media
-"Celeb Grammar Cops" , de Ogilvy Brasil para English School For Kids Sao Paulo BRASIL
Viral
-"Real Beauty Sketches" , de Ogilvy Brasil para Dove Sao Paulo BRASIL
INTEGRATION
-"Real Beauty Sketches" , de Ogilvy Brasil para Dove Sao Paulo BRASIL
-"Immortal Fans" , de Ogilvy Brasil para Sport Club Recife Sao Paulo BRASIL
-"My Blood is Red and Black" , de Leo Burnett Tailor Made para Hemoba São Paulo BRASIL
NON-TRADITIONAL / PRODUCT/SERVICE - SINGLE
Automotive Products
-"GPS to get lost" , de Leo Burnett Argentina (MMS USA LLC INV INC) para Jeep Buenos Aires ARGENTINA
NON-TRADITIONAL / INNOVATION
Branded Content
-"Real Beauty Sketches" , de Ogilvy Brasil para Dove Sao Paulo BRASIL
-"WWF - Deforested Field" , de Grey 141 Group Brasil Comunicação Ltda para WWF São Paulo BRASIL
-"Piracy" , de Y&R Perú para Británico English Lessons Lima PERÚ
Guerrilla Marketing
-"Piracy" , de Y&R Perú para Británico English Lessons Lima PERÚ
-"Cancertweets" , de Leo Burnett Colombiana para League Against Cancer Bogotá Bogotá COLOMBIA
-"The Children NOTwork" , de iURL para Advertisers Without Borders - Child Labor Martinez ARGENTINA
Live Events - Beyond Advertising
-"My Blood is Red and Black" , de Leo Burnett Tailor Made para Hemoba São Paulo BRASIL
-"The Solar BBQ" , de Y&R Perú para Skin cancer awareness Lima PERÚ
Corporate Image
-"Real Beauty Sketches" , de Ogilvy Brasil para Dove Sao Paulo BRASIL
-"Celeb Grammar Cops" , de Ogilvy Brasil para English School For Kids Sao Paulo BRASIL
Direct Marketing
-"Cancertweets" , de Leo Burnett Colombiana para League Against Cancer Bogotá Bogotá COLOMBIA
-"Immortal Fans" , de Ogilvy Brasil para Sport Club Recife Sao Paulo BRASIL
Home Furnishings/Appliances
-"My Mattress Savings Bank" , de VCCP ESPAÑA para DeS´S Madrid ESPAÑA
Pet Products/Care
-"Ownerless Dog" , de Y&R México para +KOTA Adoption Service MÉXICO City MÉXICO
Public Service/Social Welfare
-"My Blood is Red and Black" , de Leo Burnett Tailor Made para Hemoba São Paulo BRASIL
-"Immortal Fans" , de Ogilvy Brasil para Sport Club Recife Sao Paulo BRASIL
-"Deforested Field" , de Grey 141 Group Brasil Comunicação Ltda para WWF São Paulo BRASIL
-"Cancertweets" , de Leo Burnett Colombiana para League Against Cancer Bogotá Bogotá COLOMBIA
-"A Loja Vazia" , de Loducca para Shopping Villalobos Clothing Drive São Paulo BRASIL
-"Poops Express" , de McCann ESPAÑA para Brunete Town Council Civic Awareness Campaign Madrid ESPAÑA
POSTER / CAMPAIGN
Consumer Campaign
-"Florence", "Kela"," Melinda"," Jenise"," Lani" , de Ogilvy Brasil para Dove Sao Paulo BRASIL
-"Somebody That I Used To Know", "Have You Ever Really Loved A Woman"," Butterfly Kisses"," Waiting On The World To Change"," Make A Move On Me"," I Swear" , de Ogilvy Brasil para Billboard Brasil Sao Paulo BRASIL
-"Mouse and Cheese", "Steel Ball and Magnet " , de TBWA ESPAÑA para Sony Playstation Portable MADRID ESPAÑA
Public Service/Social Welfare Campaign
-"Dog 1", "Dog 2"," Dog 3" , de AlmapBBDO Publicidade e Comunicações Ltda para Pedigree São Paulo BRASIL
Use of Illustration Campaign
-"Florence", "Kela"," Melinda"," Jenise"," Lani" , de Ogilvy Brasil para Dove Sao Paulo BRASIL
POSTER / PRODUCT/SERVICE - SINGLE
Corporate Image
-"Florence" , de Ogilvy Brasil para Dove Sao Paulo BRASIL
-"Melinda" , de Ogilvy Brasil para Dove Sao Paulo BRASIL
-"Jenise" , de Ogilvy Brasil para Dove Sao Paulo BRASIL
Electronic Equipment
-"Mouse and Cheese" , de TBWA ESPAÑA para Sony Playstation Portable MADRID ESPAÑA
Pet Products/Care
-"Dog 2" , de AlmapBBDO Publicidade e Comunicações Ltda para Pedigree São Paulo BRASIL
PRINT / CAMPAIGN
Consumer Campaign
-"Florence", "Kela"," Melinda"," Jenise"," Lani" , de Ogilvy Brasil para Dove Sao Paulo BRASIL
-"Dog 1", "Dog 2"," Dog 3" , de AlmapBBDO Publicidade e Comunicações Ltda para Pedigree São Paulo BRASIL
-"Rocky", "Cops"," Rain"," Chucky" , de Leo Burnett Lisboa para IndieLisboa 2013 Lisbon PORTUGAL
PRINT / CRAFT - CAMPAIGN
Art Direction Campaign
-"F", "N"," R"," L"," Z" , de Leo Burnett Tailor Made para FIAT São Paulo BRASIL
Consumer Campaign
-"Dog", "Fat"," Girl" , de Ogilvy & Mather Colombia para Mercedes-Benz Distronic Plus Bogota COLOMBIA
-"Mouse and Cheese", "Steel Ball and Magnet " , de TBWA ESPAÑA para Sony Playstation Portable MADRID ESPAÑA
Use of Illustration Campaign
-"Florence", "Kela"," Melinda"," Jenise"," Lani" , de Ogilvy Brasil para Dove Sao Paulo BRASIL
Public Service/Social Welfare Campaign
-"Slut", "Dealer"," Drunk" , de Prolam Young & Rubicam para UNICEF Santiago CHILE
PRINT / CRAFT - SINGLE
Use of Photography
-"Dog 1" , de AlmapBBDO Publicidade e Comunicações Ltda para Pedigree São Paulo BRASIL
-"Dog 2" , de AlmapBBDO Publicidade e Comunicações Ltda para Pedigree São Paulo BRASIL
PRINT / PRODUCT/SERVICE - SINGLE
Corporate Image
-"Florence" , de Ogilvy Brasil para Dove Sao Paulo BRASIL
-"Melinda" , de Ogilvy Brasil para Dove Sao Paulo BRASIL
-"Jenise" , de Ogilvy Brasil para Dove Sao Paulo BRASIL
Cosmetics/Toiletries/Pharmaceuticals
-"Views" , de AlmapBBDO Publicidade e Comunicações Ltda para Bayer Cafiaspirin São Paulo BRASIL
Electronic Equipment
-"Mouse and Cheese" , de TBWA ESPAÑA para Sony Playstation Portable MADRID ESPAÑA
Public Service/Social Welfare
-"Dog 2" , de AlmapBBDO Publicidade e Comunicações Ltda para Pedigree São Paulo BRASIL
-"Slut" , de Prolam Young & Rubicam para UNICEF Santiago CHILE
-"Flood" , de Publicis Singapore para Crisis Relief Singapore Singapore SINGAPORE
RADIO / CAMPAIGN
Campaign
-"Have You Ever Really Loved A Woman", "Hello?"," Waiting On The World To Change"," Somebody That I Used To Know" , de Ogilvy Brasil para Billboard Magazine Sao Paulo BRASIL
-"Let's Talk Again - Mary", "Let's Talk Again - John" , de Alma DDB para Cricket Wireless Miami UNITED STATES
-"Wife", "Dog Walker"," Spray Tan " , de DDB Chicago para Milky Way Chicago UNITED STATES
-"Chu Chu", "Tucu Tucu"," UUUU" , de Ogilvy & Mather Guatemala para Lego - Build It Campagin Guatemala City GUATEMALA
-"Richard Branson Anthem", "Mark Zuckerberg Anthem"," Warren Buffett Anthem" , de Ogilvy Brasil para Forbes Magazine Sao Paulo BRASIL
Public Service/Social Welfare Campaign
-"Flower", "Ring" , de Lapiz para Mujeres Latinas en Accion Chicago UNITED STATES
RADIO / INNOVATION
Branded Content
-"Longer Merry Christmas" , de JWT San Juan para Heineken San Juan PUERTO RICO
Innovative Use of Radio
-"Guitar News" , de Leo Burnett Tailor Made para Guitar Player São Paulo BRASIL
RADIO / CRAFT/PRODUCTION
Humour
-"Shrimp" , de Young & Rubicam brands para Vacuum Vessels for Food Bogota COLOMBIA
Script Writing
-"Flower" , de Lapiz para Mujeres Latinas en Accion Chicago UNITED STATES
-"Let's Talk Again - Mary" , de Alma DDB para Cricket Wireless Miami UNITED STATES
-"Let's Talk Again - John" , de Alma DDB para Cricket Wireless Miami UNITED STATES
RADIO / MUSIC - SINGLE
Sound Design
-"Typewriters" , de TBWA ESPAÑA para Mondo Sonoro/Music Magazine MADRID ESPAÑA
Use of Music
-"Longer Merry Christmas" , de JWT San Juan para Heineken San Juan PUERTO RICO
-"Waiting On The World To Change" , de Ogilvy Brasil para Billboard Magazine Sao Paulo BRASIL
-"Have You Ever Really Loved A Woman" , de Ogilvy Brasil para Billboard Magazine Sao Paulo BRASIL
-"Hello?" , de Ogilvy Brasil para Billboard Magazine Sao Paulo BRASIL
-"Somebody That I Used To Know" , de Ogilvy Brasil para Billboard Magazine Sao Paulo BRASIL
-"Richard Branson Anthem" , de Ogilvy Brasil para Forbes Magazine Sao Paulo BRASIL
-"Mark Zuckerberg Anthem" , de Ogilvy Brasil para Forbes Magazine Sao Paulo BRASIL
-"Warren Buffett Anthem" , de Ogilvy Brasil para Forbes Magazine Sao Paulo BRASIL
RADIO / PRODUCT/SERVICE - SINGLE
Beverages
-"Runner" , de Y&R BRASIL para TNT Energy Drink São Paulo BRASIL
Confections/Snacks
-"Boss" , de BBDO PR para Snickers® Guaynabo PUERTO RICO
Entertainment
-"Maduro" , de LatinWorks para Cine Las Americas International Film Festival Austin UNITED STATES
Media Promotion
-"Richard Branson Anthem" , de Ogilvy Brasil para Forbes Magazine Sao Paulo BRASIL
Recreational
-"Chuchu" , de Ogilvy & Mather Guatemala para Lego Guatemala City GUATEMALA
-"Tucu Tucu" , de Ogilvy & Mather Guatemala para Lego Guatemala City GUATEMALA
Utilities
-"Let's Talk Again - Mary" , de Alma DDB para Cricket Wireless Miami UNITED STATES
-"Let's Talk Again - John" , de Alma DDB para Cricket Wireless Miami UNITED STATES
THE NEW
-"SKY REC" , de AgenciaClick Isobar para SKY Brasil São Paulo BRASIL
-"Immortal Fans" , de Ogilvy Brasil para Sport Club Recife Sao Paulo BRASIL
TV/CINEMA/ONLINE FILM / CAMPAIGN
Campaign
-"Living Room", "Closet"," Bathroom" , de AlmapBBDO para Volkswagen Side Assist São Paulo BRASIL
TV/CINEMA/ONLINE FILM / INNOVATION
Branded Content
-"Real Beauty Sketches" , de Ogilvy Brasil para Dove Sao Paulo BRASIL
Innovative Use of TV/Cinema/Online Film
-"Young and Mature" , de Ponce Buenos Aires para Axe Acassuso ARGENTINA
-"Distraction" , de AlmapBBDO Publicidade e Comunicações Ltda para Volkswagen Emergency City Brake São Paulo BRASIL
TV/CINEMA/ONLINE FILM / TECHNIQUE
Humour
-"Gif Guy" , de Ogilvy Brasil para Flying Horse Energy Drink Sao Paulo BRASIL
TV/CINEMA/ONLINE FILM / PRODUCT/SERVICE - SINGLE
Food
-Battle, de Grupo Gallegos para Got Milk, ESTADOS UNIDOS
Beverages - Non-Alcoholic
-"Gif Guy" , de Ogilvy Brasil para Flying Horse Energy Drink Sao Paulo BRASIL
Corporate Image
-"Real Beauty Sketches" , de Ogilvy Brasil para Dove Sao Paulo BRASIL
-"85 Seconds" , de AlmapBBDO Publicidade e Comunicações Ltda para Getty Images São Paulo BRASIL
Cosmetics/Toiletries/Pharmaceuticals
-"Young and Mature" , de Ponce Buenos Aires para Axe Acassuso ARGENTINA
-"MAN" , de BORGHI/LOWE para Anador São Paulo BRASIL
Electronic Equipment
-"Soul" , de F/Nazca Saatchi & Saatchi para Leica Store São Paulo São Paulo BRASIL
Home Furnishings/Appliances
-"Summer Hater" , de Del Campo Saatchi & Saatchi para BGH Air Conditioner Buenos Aires ARGENTINA
Media Promotion
-"Elvis is Death" , de Loducca para MTV São Paulo BRASIL
Public Service/Social Welfare
-"The worst ending" , de TBWA\ESPAÑA para DMD (Association for the right to die with dignity) Barcelona ESPAÑA
-"Help" , de AlmapBBDO Publicidade e Comunicações Ltda para Casa do Zezinho São Paulo BRASIL
-"Second chance" , de Leo Burnett Tailor Made para Association of Organ Transplantation São Paulo BRASIL
TV/CINEMA/ONLINE FILM - MUSIC & SOUND / MUSIC & SOUND
Music Original - Underscore
-"Real Beauty Sketches" , de Ogilvy Brasil para Dove Sao Paulo BRASIL
Use of Licensed Music
-"Auction" , de MARCA Miami para Florida Coalition Against Human Trafficking Coconut Grove UNITED STATES
TV/CINEMA/ONLINE FILM - PRODUCTION | POST-PRODUCTION / PRODUCTION
Cinematography
-"Soul" , de F/Nazca Saatchi & Saatchi para Leica Store São Paulo São Paulo BRASIL
-"Summer Hater" , de Del Campo Saatchi & Saatchi para BGH Air Conditioner Buenos Aires ARGENTINA
-"Bottle Fingers" , de Del Campo Saatchi & Saatchi para Andes Beer Buenos Aires ARGENTINA
Direction
-"Soul" , de F/Nazca Saatchi & Saatchi para Leica Store São Paulo São Paulo BRASIL
-"Summer Hater" , de Del Campo Saatchi & Saatchi para BGH Air Conditioner Buenos Aires ARGENTINA
-"Bottle Fingers" , de Del Campo Saatchi & Saatchi para Andes Beer Buenos Aires ARGENTINA
-"Real Beauty Sketches" , de Ogilvy Brasil para Dove Sao Paulo BRASIL
Editing
-"Soul" , de F/Nazca Saatchi & Saatchi para Leica Store São Paulo São Paulo BRASIL
Low Budget
-"Do not wait to get old to go to Benidorm" , de TBWA ESPAÑA para LOW COST FESTIVAL / MUSIC FESTIVAL MADRID ESPAÑA
-"The worst ending" , de TBWA\ESPAÑA para DMD (Association for the right to die with dignity) Barcelona ESPAÑA
-"Top Drivers" , de Grupo Rái para Liberty Seguros Sao Paulo BRASIL
Production Design
-"Soul" , de F/Nazca Saatchi & Saatchi para Leica Store São Paulo São Paulo BRASIL
