Lista de ganadores
FILM LIONS
Savoury Foods
PLATA: -Battle , de Grupo gallegos huntington beach para California milk processing board Milk USA
BRONCE: -They know it , de Mccann erickson madrid para Calvo Calvo tuna SPAIN
FINALISTA: -Piñata , de Grupo gallegos huntington beach para California milk processing board Milk USA
Sweet Foods & Snacks
FINALISTA: -Race , de Y&r buenos aires para Arcor Topline ARGENTINA
Household: Other
FINALISTA: -Old man. , de Anónimo mexico city para Behr Behr MEXICO
Home Appliances & Furnishings
PLATA: -Summer hater , de Del campo saatchi & saatchi buenos aires para Bgh Air conditioner ARGENTINA
FINALISTA: -The big steal , de Del campo saatchi & saatchi buenos aires para Bgh Microwaves ARGENTINA
FINALISTA: -It's mine , de Del campo saatchi & saatchi buenos aires para Bgh Microwaves ARGENTINA
Cosmetics & Beauty
PLATA: -Young and mature , de Ponce buenos aires para Unilever Axe young and axe mature ARGENTINA
Pharmacy
PLATA: -Man , de Borghi/lowe são paulo para Boehringer ingelheim Anador BRAZIL
Cars
FINALISTA: -Test drive cinema , de Havas worldwide são paulo para Citröen Citröen new c3 BRAZIL
FINALISTA: -Sarah , de Leo burnett tailor made são paulo para Fiat automoveis s.a Fiat bravo BRAZIL
FINALISTA: -Distraction , de Almapbbdo são paulo para Volkswagen do brasil Vw emergency city brake BRAZIL
Other Vehicles, Auto Products & Services
BRONCE: -Damn license plates , de Leo burnett argentina buenos aires para Car one Used cars ARGENTINA
Retail Stores
PLATA: -Soul , de F/nazca saatchi & saatchi são paulo para Leica store são paulo Leica m-monochrom BRAZIL
BRONCE: -Terrace , de S,c,p,f barcelona para Ikea Ikea SPAIN
FINALISTA: -Shame , de Y&r buenos aires para Farmacity Farmacity ARGENTINA
Entertainment & Leisure
FINALISTA: -Sneeze , de Conill saatchi & saatchi torrance para Miami short film festival Miami short film festival USA
Publications & Media
FINALISTA: -Elvis is death , de Loducca são paulo para Mtv brasil Mtv brasil BRAZIL
FINALISTA: -Operation maidana , de Y&r buenos aires para Agea Olé sports newspaper ARGENTINA
Banking, Investment & Insurance
BRONCE: -Discussion , de Ogilvy & mather mexico city para Amis Mexican insurance association MEXICO
Business Equipment & Services
BRONCE: -Life cuts , de Almapbbdo são paulo para Getty images Getty images BRAZIL
BRONCE: -Last day , de David buenos aires para Staples Staples.com ARGENTINA
Commercial Public Services
PLATA: -Pool , de Latinworks austin para Wraac Parental control bar USA
PLATA: -Ps3 and beer, Nephews, de Don buenos aires para Cablevision Fibertel ARGENTINA
Corporate Image
ORO: -Real beauty sketches , de Ogilvy brasil são paulo para Unilever Dove masterbrand BRAZIL
BRONCE: -Crazy for good , de Ogilvy brasil são paulo para Coca-cola company Coca-cola global campaign BRAZIL
Public Awareness Messages
BRONCE: -Playground , de Ogilvy & mather mexico city para Movimiento todos los dias es el dia para no discriminar Movimiento todos los dias es el dia para no discriminar MEXICO
Short Format Internet Film
FINALISTA: -A small demonstration , de O escritorio estoril para Microsoft - portugal Windows 8 PORTUGAL
Interactive Film
FINALISTA: -Basketball , de Ddb latina puerto rico san juan para Jóvenes de puerto rico en riesgo Jóvenes de puerto rico en riesgo PUERTO RICO
BRANDED CONTENT & ENTERTAINMENT
Best non-fiction program, series or film where a client has successfully created a reality, documentary or entertainment show around a product(s) or brand(s)
ORO: -Real beauty sketches , de OGILVY BRASIL São Paulo para Unilever Dove masterbrand BRASIL
Best brand or product integration into a feature film, existing TV show and/or series
ORO: -Deforested field , de GREY 141 GROUP São Paulo para Wwf Wwf BRASIL
BRONCE: -Piracy , de Y&R Lima para Britanico English lessons PERU
BRONCE: -No name match , de ONIRIA/TBWA Asuncion para Unicef Id campain PARAGUAY
Best use or integration of user-generated content
FINALISTA: -Cancertweets , de LEO BURNETT COLOMBIA Bogotá para League against cancer bogotá Cancer charity COLOMBIA
Best use or integration of experiential events
PLATA: -My blood is red and black , de LEO BURNETT TAILOR MADE São Paulo para Hemoba / esporte clube vitória Football team BRASIL
FINALISTA: -The exhibition that shouldn't exist , de LEO BURNETT LISBOA para Control arms Arms trade treaty PORTUGAL
FINALISTA: -Real beauty sketches , de OGILVY BRASIL São Paulo para Unilever Dove masterbrand BRASIL
Best use or integration of music
FINALISTA: -Longer merry christmas , de JWT SAN JUAN para Heineken Heineken PUERTO RICO
FINALISTA: -Sound typeface , de DDB BRASIL São Paulo para Club nme brasil Magazine / website BRASIL
Best use or integration of offline media such as print, outdoor etc
PLATA: -Surprise collection , de AFRICA Sao Paulo para P&g Ariel BRASIL
BRONCE: -Imaginary toys , de DDB BRASIL São Paulo para Fundacao pao dos pobres Charity BRASIL
FINALISTA: -Immortal fans , de OGILVY BRASIL São Paulo para Sport club recife Football club BRASIL
FINALISTA: -Bow , de OGILVY & MATHER COLOMBIA Bogotá para Coca-cola Coca-cola COLOMBIA
Best use or integration of digital or social media
FINALISTA: -The social home tour 2.0 , de ARTPLAN Rio de Janeiro para Carvalho hosken Carvalho hosken BRASIL
Best integrated content campaign
PLATA: -My blood is red and black , de LEO BURNETT TAILOR MADE São Paulo para Hemoba / esporte clube vitória Football team BRASIL
FILM CRAFT LIONS
Art Direction/Product Design
BRONCE: -Soul , de F/NAZCA SAATCHI & SAATCHI São Paulo para Leica store são paulo Leica m-monochrom BRASIL
Direction
PLATA: -Soul , de F/NAZCA SAATCHI & SAATCHI São Paulo para Leica store são paulo Leica m-monochrom BRASIL
FINALISTA: -Summer hater , de DEL CAMPO SAATCHI & SAATCHI Buenos Aires para Bgh Air conditioner ARGENTINA
FINALISTA: -Kaká , de DRAFTFCB CARACAS para Adidas venezuela National soccer team VENEZUELA
FINALISTA: -Crazy for good , de OGILVY BRASIL São Paulo para Coca-cola company Coca-cola global campaign BRASIL
FINALISTA: -Real beauty sketches , de OGILVY BRASIL São Paulo para Unilever Dove masterbrand BRASIL
Cinematography
ORO: -Soul , de F/NAZCA SAATCHI & SAATCHI São Paulo para Leica store são paulo Leica m-monochrom BRASIL
FINALISTA: -Cancha , de ALMA DDB Miami para Mcdonald’s Mcdonald's USA
FINALISTA: -Boxer , de DDB BRASIL São Paulo para Sadia Hot pocket BRASIL
Editing
ORO: -Life cuts , de ALMAPBBDO São Paulo para Getty images Getty images BRASIL
BRONCE: -Soul , de F/NAZCA SAATCHI & SAATCHI São Paulo para Leica store são paulo Leica m-monochrom BRASIL
Best Use of Music
FINALISTA: -Elvis is death , de LODUCCA São Paulo para Mtv brasil Mtv brasil BRASIL
Casting
FINALISTA: -Bottle fingers , de DEL CAMPO SAATCHI & SAATCHI Buenos Aires para Ab inbev Andes beer ARGENTINA
FINALISTA: -Real beauty sketches , de OGILVY BRASIL São Paulo para Unilever Dove masterbrand BRASIL
TITANIUM AND INTEGRATED
GRAND PRIX TITANIUM: -Real Beauty Sketches, de Ogilvy Brasil para Dove. BRASIL
GRAND PRIX INTEGRATION: Dumb ways to die, de McCann Melbourne para Metro Trains. AUSTRALIA
FINALISTA: -My blood is red and black , de LEO BURNETT TAILOR MADE São Paulo para Hemoba / esporte clube vitória Football team BRASIL
FINALISTA: -Potable water generator , de MAYO DRAFTFCB Lima para The university of engineering and technology Admissions 2013 PERU
FINALISTA: -Operation bethlehem , de LOWE-SSP3 Bogotá para Ministerio de defensa Programa de atención humanitaria al desmovilizado (pahd) COLOMBIA
FINALISTA: -Terra vip , de DDB BRASIL São Paulo para Terra portal Terra portal BRASIL
RADIO LIONS
GRAND PRIX: -Dumb ways to die, de McCann Melbourne para Metro Trains. Australia
Foods
FINALISTA: -Birth , de G2 brasil para Bendito quindim Candy BRASIL
Alcoholic Drinks
PLATA: -Longer merry christmas, de JWT para Heineken PUERTO RICO
FINALISTA: -Radio wine 3, de Mccann para Bodega valonga Wine ESPAÑA
Household
BRONCE: -Clean your image cardiologist, de DDB Mexico para Henkel Persil MEXICO
Pharmacy
FINALISTA: -Man, de Borghi/Lowe para Boehringer Ingelheim Anador BRASIL
FINALISTA: -Woman , de Borghi/Lowe para Boehringer Ingelheim Anador BRASIL
Cars & Automotive Services
FINALISTA: -Office, de DDB para Volkswagen ESPAÑA
FINALISTA: -Break-up , de DDB para Volkswagen ESPAÑA
Entertainment & Leisure
ORO: -Chuchu, Uuuuu, de Ogilvy guatemala para La jugueteria Lego GUATEMALA
BRONCE: -Maduro, de Latinworks para Cine Las Americas USA
FINALISTA: -Imagine / short films, de Latinworks para Cine Las Americas USA
FINALISTA: -Pope / short films, de Latinworks para Cine Las Americas USA
Publications & Media
FINALISTA: -Guitar news, de Leo Burnett para Guitar player Magazine BRASIL
FINALISTA: -Richard branson anthem, de Ogilvy para Forbes Magazine BRASIL
FINALISTA: -Mark Zuckerberg anthem, de Ogilvy para Forbes Magazine BRASIL
FINALISTA: -Warren buffett anthem, de Ogilvy para Forbes Magazine BRASIL
FINALISTA: -Hello?, de Ogilvy para Billboard Magazine BRASIL
Banking, Investment & Insurance
FINALISTA: -The broadcast made for you, de DDB Brasil para Itau Bank BRASIL
Business Equipment & Services
BRONCE: -Ardorchiva, Esriatante, Esriocrito, de Cerebro Y&R para Fursy's Easy office PANAMA
Commercial Public Services
FINALISTA: -Let's talk again- john, de Alma DDB para Cricket wireless USA
Public Health & Safety
BRONCE: -Drunk driver, de Talent para Safe kids BRASIL
FINALISTA: -Distracted, de Talent para Safe kids BRASIL
Best Use of Music and/or Sound Design
BRONCE: -Zaparo , de Maruri grey guayaquil para Ecuadorian national government Social campaign ECUADOR
Best Use of Radio as a Medium
PLATA: -Radio underground, de VCCP Madrid para Discos imprescindibles Radio Underground ESPAÑA
PLATA: -Radio ambulance, de Maruri Grey para AER ECUADOR
FINALISTA: -Longer merry christmas, de JWT para Heineken PUERTO RICO
FINALISTA: -Guitar news, de Leo Burnett Brasil para Guitar player Magazine BRASIL
FINALISTA: -No name match, de Oniria/TBWA para Unicef PARAGUAY
PRESS LIONS
GRAND PRIX: -Time, Surfer, Wired Magazine, New Yorker, Wallpaper, de TBWA Media Arts Lab para iPad mini, Apple. ESTADOS UNIDOS
Savoury Foods
BRONCE: -Ex Vs Bride, Yakuza Vs Man, Granny Vs Sado, de Y&R São Paulo para Chez Restaurant BRASIL
FINALISTA: -Tailbone, de DDB Brasil para Caprilat Fortified Goat’s Milk BRASIL
FINALISTA: -Ankles, de DDB Brasil para Caprilat Fortified Goat’s Milk BRASIL
FINALISTA: -Mandible, de DDB Brasil para Caprilat Fortified Goat’s Milk BRASIL
Sweet Foods & Snacks
PLATA: -Heroes, Band, de AlmapBBDO para Bauducco Toast BRASIL
FINALISTA: -Fart, de Y&R para Danone Densia BRASIL
FINALISTA: -Practical Joke, de Y&R para Danone Densia BRASIL
FINALISTA: -Bomb, de Y&R para Danone Densia BRASIL
Alcoholic Drinks
PLATA: -President, Astronaut, Fire Woman, de Prolam Y&R para Rotthammer CHILE
FINALISTA: -Dawn, de Y&R para Grupo Petropolis Weltenburger Kloster Beer BRASIL
FINALISTA: -Ride, de Y&R para Grupo Petropolis Weltenburger Kloster Beer BRASIL
FINALISTA: -Chick, de Y&R para Grupo Petropolis Weltenburger Kloster Beer BRASIL
Non-Alcoholic Drinks
PLATA: -Amplifier, de JWT Brasil para Coca-Cola FM BRASIL
Household: Cleaning Products
BRONCE: -Soccer, Horror Movie, Zombie, Rocker, de Lápiz Chicago para P&G USA
FINALISTA: -Xoloitzcuincle Mexican Dog, de Grey Group Mèxico para Motor Master Floor Disinfectant MEXICO
FINALISTA: -Sphynx Cat, de Grey Group Mèxico para Motor Master Floor Disinfectant MEXICO
FINALISTA: -Classroom Jungle, de Lowe-SSP3 Bogotá para Unilever Omo COLOMBIA
FINALISTA: -Classroom Forest, de Lowe-SSP3 Bogotá para Unilever Omo COLOMBIA
Home Appliances & Furnishings
PLATA: -Rat, Window, de Ogilvy & Mather Chile para Inova Led Flashlights CHILE
FINALISTA: -Office, de Y&R para LG aspirator de k2 kompressor BRASIL
FINALISTA: -Bedroom, de Y&R para LG aspirator de k2 kompressor BRASIL
FINALISTA: -Living Room, de Y&R para LG aspirator de k2 kompressor BRASIL
Cosmetics & Beauty
BRONCE: -Solarad Charger, de Draftfcb Brasil para Nivea Sun BRASIL
OTC Pharmacy
ORO: -Views, Test, Chart, de AlmapBBDO para Bayer Cafiaspirin BRASIL
PLATA: -Don't Think, de Y&R Buenos Aires para Kopelco Tulipán ARGENTINA
BRONCE: -Children, Sharks, de Fischer & Friends para Bristol Myers Squibb Naldecon BRASIL
FINALISTA: -Head 1, de Borghi/Lowe para Boehringer Ingelheim Anador BRASIL
FINALISTA: -Nurse, de ALMAPBBDO para Bayer Cafiaspirin BRASIL
FINALISTA: -Agent, de ALMAPBBDO para Bayer Cafiaspirin BRASIL
FINALISTA: -Crazy, de ALMAPBBDO para Bayer Cafiaspirin BRASIL
FINALISTA: -Freddie Mercury, de Fischer & Friends para Bristol Myers Squibb Luftal BRASIL
FINALISTA: -Ramones, de Fischer & Friends para Bristol Myers Squibb Luftal BRASIL
Clothing, Footwear & Accessories
PLATA: -Championship, Tournament, Combat, de Simple Santiago para Palmers Chile
Miscellaneous
BRONCE: -Wound, Shoe, Medal, de Simple para Lápiz Lopez Staedtler CHILE
Cars
BRONCE: -Emoticon, de DDB Mexico para Volkswagen The 21st Century Beetle MEXICO
BRONCE: -Deer, Rockslide, de Y&R Lima para Toyota Fj Cruiser PERU
BRONCE: -Water Pump, de AlmapBBDO para Volkswagen Do Brasil Vw Front Assist BRASIL
BRONCE: -Giraffe, de Africa para Suzuki Jimny 4SUN BRASIL
FINALISTA: -Professions Clockmaker, de DDB Mexico para Volkswagen Touareg MEXICO
FINALISTA: -Professions Tatooist, de DDB Mexico para Volkswagen Touareg MEXICO
FINALISTA: -Professions Painter, de DDB Mexico para Volkswagen Touareg MEXICO
FINALISTA: -Hill, de Y&R Lima para Toyota Fj Cruiser PERU
FINALISTA: -Photobomb Bar, de DDB España para Vaesa VW Golf Rear View Camera ESPAÑA
FINALISTA: -Photobomb Monument, de DDB España para Vaesa VW Golf Rear View Camera ESPAÑA
FINALISTA: -Photobomb Restaurant, de DDB España para Vaesa VW Golf Rear View Camera ESPAÑA
Other Vehicles, Auto Products & Services
ORO: -Fox, Cat, de AlmapBBDO para Volkswagen Original Parts BRASIL
PLATA: -Sallon, Work, de AlmapBBDO para Volkswagen Front Assist BRASIL
BRONCE: -Car, Bus, Truck, de Y&R para Honda Motos BRASIL
BRONCE: -Scout, de AlmapBBDO para Volkswagen BRASIL
FINALISTA: -Lift, Steamroom, de Publicis Mexico para BMW Accessories / Park Assistant MEXICO
FINALISTA: -Policeman, de Leo Burnett Tailor Made para Fiat Original Parts BRASIL
FINALISTA: -Napoleon, de Leo Burnett Tailor Made para Fiat Original Parts BRASIL
FINALISTA: -Newspaper, de AlmapBBDO para Man Latin America VW Delivery Trucks BRASIL
FINALISTA: -Peppers, de AlmapBBDO para Man Latin America VW Delivery Trucks BRASIL
FINALISTA: -Bananas, de AlmapBBDO para Man Latin America VW Delivery Trucks BRASIL
FINALISTA: -Lettuce, de AlmapBBDO para Man Latin America VW Delivery Trucks BRASIL
FINALISTA: -Salmón, de ALMAPBBDO para Man Latin America VW Delivery Trucks BRASIL
FINALISTA: -Nap, de AlmapBBDO para Volkswagen BRASIL
FINALISTA: -Couple, de AlmapBBDO para Volkswagen BRASIL
FINALISTA: -Stop, de AlmapBBDO para Volkswagen BRASIL
FINALISTA: -40, de AlmapBBDO para Volkswagen BRASIL
Home Electronics & Audio-Visual
ORO: -Landmine, Glases, Cigar, de F/Nazca Saatchi & Saatchi para Leica Store São Paulo M-Monochrom BRASIL
PLATA: -Psycho, Titanic, King Kong, de Y&R para LG TV with 2d-3d converter BRASIL
FINALISTA: -Carrousel, de Cerebro Y&R para Sony Cyber-Shot Panoramic 360 PANAMA
Retail Stores
FINALISTA: -Mansion, de Tapsa/Y&R Madrid para Interflora Floral Delivery ESPAÑA
FINALISTA: -Yatch, de Tapsa/Y&R Madrid para Interflora Floral Delivery ESPAÑA
FINALISTA: -Moto, de Tapsa/Y&R Madrid para Interflora Floral Delivery ESPAÑA
FINALISTA: -Don Quixote, de DDB Colombia para Norma Librerianorma.Com COLOMBIA
FINALISTA: -The Little Prince, de DDB Colombia para Norma Libreríanorma.Com COLOMBIA
FINALISTA: -The Holy Bible, de DDB Colombia Bogotá para Norma Librerianorma.Com COLOMBIA
Entertainment & Leisure
PLATA: -Mouse and cheese, Stell ball and magnet, de TBWA\España para Sony Compupter Entertainment ESPAÑA
PLATA: -Comics Van Gogh, Renoir, Modigliani, de DDB Brasil para Masp Museum BRASIL
Publications & Media
ORO: -Logo 1-3, de Grey Argentina para Comedy Central Branding ARGENTINA
PLATA: -Wedding, Birth, Travel, Fish, de Y&R Buenos Aires para Agea Ole ARGENTINA
FINALISTA: -Rosa Parks, de Grey España para Muy Historia Magazine ESPAÑA
FINALISTA: -Alois Hitler, de Grey España para Muy Historia Magazine ESPAÑA
FINALISTA: -Alberto Granados, de Grey España para Muy Historia Magazine ESPAÑA
Business Equipment & Services
FINALISTA: -Bear, de AlmapBBDO para Gollog BRASIL
FINALISTA: -Guitar, de AlmapBBDO para Gollog BRASIL
Commercial Public Services
BRONCE: -Look, Gel, Boat, Ash, de Y&R Lima para Britanico English Lessons PERÚ
BRONCE: -Einstein, Marilyn, Che, de Ogilvy Brasil para Miami Ad School Private School BRASIL
FINALISTA: -Skate, de DDB Santiago para Fedex Postal Services CHILE
FINALISTA: -Bike, de DDB Santiago para Fedex Postal Services CHILE
Corporate Image
ORO: -Florence, Kela, Melinda, Jenise, Lani, de Ogilvy Brasil para Unilever Dove Masterbrand BRASIL
Public Health & Safety
BRONCE: -Treets, Arks, de Y&R Lima para Peruvian League Against Cancer Skin Cancer Awareness PERU
FINALISTA: -F, de Leo Burnett Tailor Made para Fiat BRASIL
FINALISTA: -N, de Leo Burnett Tailor Made para Fiat BRASIL
FINALISTA: -R, de Leo Burnett Tailor Made para Fiat BRASIL
Public Awareness Messages
ORO: -Slut, Dealer, Drunk, de Prolam Y&R para Unicef CHILE
ORO: -Brunette, African, Blonde, de Revolution Brasil para Star Models Anorexia BRASIL
BRONCE: -Usa –UK Flag, de Draftfcb Madrid para ACCEM ONG ESPAÑA
BRONCE: -Dog 1-3, de AlmapBBDO para Effem Pedigree BRASIL
FINALISTA: -Evita, de Ogilvy & Mather Argentina para TEDX ARGENTINA
FINALISTA: -Luther King, de Ogilvy & Mather Argentina para TEDX ARGENTINA
FINALISTA: -Lennon, de Ogilvy & Mather Argentina para TEDX ARGENTINA
Fundraising & Appeals
ORO: -Pakistan, Mianmar, Israel, de Ogilvy Brasil para Doctors Without Borders Ong BRASIL
BRONCE: -Eyes, Heart, de DDB Brasil para Beneficencia Portuguesa Hospital BRASIL
FINALISTA: -Ex-Valentine's Day Ad Box, de WMcCANN para Salvation Army BRASIL
Copywriting
PLATA: -Landmine, Glasses, Cigar, de F/Nazca Saatchi & Saatchi para Leica Store BRASIL
Art Direction
PLATA: -Collection 1-3, de AlmapBBDO para Audi Brasil BRASIL
FINALISTA: -Moby Dick, de Grey España para Madrid Book Publishers Association ESPAÑA
FINALISTA: -Network, de Draftfcb para Sharpie Sharpie Twin Tip BRASIL
FINALISTA: -Prince, de Draftfcb Brasil para Sharpie Sharpie Twin Tip BRASIL
FINALISTA: -Evita, de Ogilvy & Mather Argentina para Tedx ARGENTINA
FINALISTA: -Luther King, de Ogilvy & Mather Argentina para Tedx ARGENTINA
FINALISTA: -Lennon, de Ogilvy & Mather Argentina para Tedx ARGENTINA
Illustration
ORO: -Moby Dick, de Grey España para Madrid Book Publishers Association ESPAÑA
PLATA: -Ex vs bride, Yakuza vs man, Granny vs sado, de Y&R Brasil para Chez Restaurant BRASIL
FINALISTA: -Carrousel, de Cerebro Y&R para Sony Cyber-Shot Panoramic 360 PANAMA
FINALISTA: -Head 1, de Borghi/Lowe para Boehringer Ingelheim Anador BRASIL
FINALISTA: -Head 2, de Borghi/Lowe para Boehringer Ingelheim Anador BRASIL
Typography
PLATA: -F, N, R, de Leo Burnett Tailor Made para Fiat BRASIL
Photography
ORO: -Slut, Dealer, Drunk, de Prolam Y&R para Unicef CHILE
FINALISTA: -The Little Prince, de Grey España para Madrid Book Publishers Association ESPAÑA
CYBER LIONS
GRAND PRIX: -The beauty inside, de Pereira O’Dell para Toshiba, Estados Unidos
GRAND PRIX: -Oreo Daily Twist, de Draftfcb para Oreo, Estados Unidos
ORO: -Real beauty sketches , de Ogilvy Brasil para Unilever Dove BRASIL
PLATA: -Easy way subtitles , de Loducca são paulo para Easy way language center Language center BRASIL
PLATA: -The monster , de Ogilvyone Madrid para Ing direct ESPAÑA
PLATA: -Enter the game , de Havas Sports & Entertainment para Konami Videogames/durable goods ESPAÑA
BRONCE: -Voice bank , de Sancho BBDO para El tiempo newspaper COLOMBIA
BRONCE: -#Drawatweet , de Circus para Turner Boomerang MÉXICO
BRONCE: -Real beauty sketches , de Ogilvy Brasil para Unilever Dove BRASIL
BRONCE: -The monster , de Ogilvyone Madrid para Ing direct ESPAÑA
FINALISTA: -Color plus city , de Cubocc são paulo para Google Google+, google maps BRASIL
FINALISTA: -Immortal fans , de Ogilvy brasil são paulo para Sport club recife Football club BRASIL
FINALISTA: -Follow2unfollow , de Starcom Mediavest Group para Puerto Rico Government Correctional and rehabilitation department PUERTO RICO
FINALISTA: -Peace & post , de Ogilvy & Mather para Museum of memory & tolerance Museum of memory & tolerance MÉXICO
FINALISTA: -Spread the web , de Ogilvy & mather argentina buenos aires para Tedx Tedx ARGENTINA
FINALISTA: -Atp perspective , de JWT Madrid para Gmodelo Corona ESPAÑA
FINALISTA: -#Scribebillboard , de Viva La Doblevida para Grupo papelero Scribe MÉXICO
DESIGN LIONS
GRAND PRIX: -The selfscan report, de Serviceplan para Auchan, Alemania
Posters
BRONCE: -Crack consumes , de Talent são paulo para Partnership against drugs Anti - drugs BRASIL
FINALISTA: -Vases , de Lew'lara\tbwa são paulo para Nissan do brasil Nissan sentra BRASIL
Large Scale Logo and Visual Design
PLATA: -[D]iversity + [d]esign = [b]iennial , de Greco design belo horizonte para State government of minas gerais Iv BRASILian design biennial BRASIL
Small Scale logo and visual identity
PLATA: -Oito endobranding logo , de Paim comunicação porto alegre para Oito endobranding Brand consulting BRASIL
Self Promotion
PLATA: -My blood is red and black , de Leo burnett tailor made são paulo para Hemoba / esporte clube vitória Football team BRASIL
FINALISTA: -Oz estratégia + design brand identity , de Oz estratégia + design são paulo para Oz estratégia + design Branding and design BRASIL
FINALISTA: -Ivity sniff nose collection , de Ivity brand corp lisbon para Ivity brand corp Ivity sniff nose collection PORTUGAL
FINALISTA: -Creative soap , de Ideaslab montevideo para Ideaslab ideas laboratory Ideaslab ideas laboratory URUGUAY
Promotional Item Design
FINALISTA: -Hero hug , de Leo burnett tailor made são paulo para Fiat Fiat BRASIL
FINALISTA: -9.58 catalogue , de Circus df mexico city para Puma Puma training gear MEXICO
Print and Poster Ads
PLATA: -Real beauty sketches , de Ogilvy brasil são paulo para Unilever Dove masterbrand BRASIL
Advertising Typography
BRONCE: -47 floors , de Qg propaganda são paulo para Mapfre insurance Insurance BRASIL
BRONCE: -Sound typeface , de Ddb brasil são paulo para Club nme brasil Magazine / website BRASIL
Other Video Content
BRONCE: -War , de Contrapunto bbdo madrid para Amnesty international Amnesty international ESPAÑA
FINALISTA: -No teddy , de Draftfcb buenos aires para Johnson & johnson Ky intimate gel ARGENTINA
Design Photography
FINALISTA: -Drops , de Filadelfia comunicação belo horizonte para Ragga magazine Magazine BRASIL
Online Digital Design
BRONCE: -Censored tweet , de Ddb brasil são paulo para Amnesty international Amnesty international BRASIL
Temporary Retail
ORO: -A loja vazia , de Loducca são paulo para Shopping villalobos Shopping villalobos BRASIL
Premium Brand
BRONCE: -Q chocolate , de Claudio novaes design sao paulo para Aquim gastronomia Q chocolate BRASIL
3D Structural Design
FINALISTA: -Superformula to fight cancer , de Jwt BRASIL são paulo para Hospital a.c. Camargo câncer center Pediatric oncology BRASIL
Consumer Services
FINALISTA: -Carma the bicycle made from the scrap of a car , de Lap agências de comunicação lisbon para Fast lane media & eventos B - bicycle culture magazine PORTUGAL
Charities & Not For Profit
FINALISTA: -Bike , de Almapbbdo são paulo para Pedala são paulo Pedala são paulo BRASIL
CREATIVE EFFECTIVENESS
GRAND PRIX: -Heineken’s legendary journey: justifying a premium the world over, de W+K Amsterdam para Heineken International. Países Bajos
DIRECT LIONS
GRAND PRIX: -Dumb ways to die, de McCann Australia para Metro Train. Australia
Flat Mailing
FINALISTA: -Rear view collar , de DDB ESPAÑA Madrid para Vaesa Vw rear view assist technology ESPAÑA
Dimensional Mailing
BRONCE: -Poops express , de McCANN ERICKSON MADRID para Brunete's city council Civic awareness campaign ESPAÑA
FINALISTA: -Money calendar , de LAPIZ Chicago para Mujeres latinas en accion Mujeres latinas en accion USA
Ambient Media: large scale
ORO: -My blood is red and black , de LEO BURNETT TAILOR MADE São Paulo para Hemoba / esporte clube vitória Football team BRASIL
BRONCE: -Potable water generator , de MAYO DRAFTFCB Lima para The university of engineering and technology Admissions 2013 PERU
FINALISTA: -Real test ride , de MOMA PROPAGANDA Sao Paulo para Harley-davidson do brasil Test ride BRASIL
FINALISTA: -Injured text , de PUBLICIS MEXICO para Mini cooper Mini cooper MEXICO
FINALISTA: -Toon machine , de NEWSTYLE São Paulo para Turner Cartoon network BRASIL
FINALISTA: -#Scribebillboard , de VIVA LA DOBLEVIDA Mexico City para Grupo papelero scribe Scribe MEXICO
FINALISTA: -Same , de DON Buenos Aires para Gobierno de la ciudad de buenos aires Same ARGENTINA
FINALISTA: -Volkswagen suite , de DDB ARGENTINA Buenos Aires para Volkswagen de argentina Drive carefully ARGENTINA
Ambient Media: small scale
FINALISTA: -Hunger bags , de AGE ISOBAR São Paulo para BRASILian red cross Campaign against hunger BRASIL
FINALISTA: -Barcode reader ad , de AGE ISOBAR São Paulo para British airways British airways BRASIL
FINALISTA: -The buddy cup , de AFRICA Sao Paulo para Ambev Budweiser BRASIL
FINALISTA: -Likes that help , de Y&R SÃO PAULO para Santa casa de são paulo Donation BRASIL
FINALISTA: -The social home tour 2.0 , de ARTPLAN Rio de Janeiro para Carvalho hosken Carvalho hosken BRASIL
FINALISTA: -Drink blow drive , de LEO BURNETT MEXICO para Grupo modelo Corona MEXICO
FINALISTA: -The intruder , de OGILVY & MATHER Mexico City para Amis Mexican insurance association MEXICO
FINALISTA: -The last meal: a strong dish , de DDB LATINA PUERTO RICO San Juan para Amnesty international Amnesty international PUERTO RICO
Direct response broadcast: TV, radio & infomercials
PLATA: -Deforested field , de GREY 141 GROUP São Paulo para Wwf Wwf BRASIL
Direct response print or standard outdoor, including inserts
FINALISTA: -Children against bullets , de BADILLO SAATCHI & SAATCHI Guaynabo para United way Crime prevention PUERTO RICO
Websites, Microsites & Banners
PLATA: -Classicals behind the classics , de ARTPLAN Rio de Janeiro para BRASILian sinphony orchestra Classic music concerts BRASIL
FINALISTA: -Real banner , de THE CYRANOS Barcelona / McCANN WORLDGROUP Barcelona para Coca-cola Coca-cola ESPAÑA
Mobile Marketing
FINALISTA: -Vibe tunes , de Y&R COLOMBIA Bogotá para Salvi foundation Cartagena music festival COLOMBIA
FINALISTA: -Word finder , de OGILVY GUATEMALA para Pelikan americas Pelikan highlighter GUATEMALA
Social Media & Viral Marketing
PLATA: -Real beauty sketches , de OGILVY BRASIL São Paulo para Unilever Dove masterbrand BRASIL
BRONCE: -Immortal fans , de OGILVY BRASIL São Paulo para Sport club recife Football club BRASIL
Email Marketing
FINALISTA: -Blocked images , de DDB ESPAÑA Madrid para Vaesa Volkswagen genuine parts® ESPAÑA
Retention
FINALISTA: -The gift bottle , de OGILVY & MATHER COLOMBIA Bogotá para Coca-cola Coca-cola COLOMBIA
Best Low Budget Campaign
FINALISTA: -Droga give me 5 , de UNDERGROUND Buenos Aires para Underground Digital career ARGENTINA
FINALISTA: -Reading feeds project , de LEO BURNETT TAILOR MADE São Paulo para Livraria da vila / cesta nobre Livraria da vila / cesta nobre BRASIL
FINALISTA: -Qr code , de MSTF PARTNERS Lisbon para Associação valorização do chiado / turismo de portugal Qr code PORTUGAL
FINALISTA: -The children notwork , de COUPE BUENOS AIRES / INTERNET URL S.A. Martinez para Advertisers without borders Child labour ARGENTINA
FINALISTA: -Fresh news , de PHD GUATEMALA para Sc johnson Ziploc GUATEMALA
FINALISTA: -Watch me steal from you , de OGILVY & MATHER COLOMBIA Bogotá para Sovip Security cameras COLOMBIA
FINALISTA: -Toxic tours , de CIRCUS DF Mexico City para Greenpeace mexico Awareness on mexican rivers pollution MEXICO
Fast Moving Consumer Goods
FINALISTA: -The dream remote , de AFRICA Sao Paulo para Ambev Brahma beer BRASIL
FINALISTA: -The real ice cold coca-cola , de OGILVY & MATHER COLOMBIA Bogotá para Coca-cola Coca-cola COLOMBIA
Cars & Automotive Services
FINALISTA: -Gps to get lost , de LEO BURNETT ARGENTINA Buenos Aires para Chrysler Jeep ARGENTINA
FINALISTA: -Sprinter receipt , de DDB BRASIL São Paulo para Mercedes-benz Sprinter BRASIL
FINALISTA: -Jeep legendary accessories , de LEO BURNETT IBERIA Madrid para Jeep (fiat group) Jeep ESPAÑA
Other Consumer Products (including Durable Goods)
FINALISTA: -Tupperware alarm , de DEL CAMPO SAATCHI & SAATCHI Buenos Aires para Bgh Microwaves ARGENTINA
FINALISTA: -Fruit mashup , de OGILVY BRASIL São Paulo para Philips walita Blenders BRASIL
Financial Products & Services
FINALISTA: -The intruder , de OGILVY & MATHER Mexico City para Mexican insurance association Insurance MEXICO
Commercial Public Services, incl. Healthcare & Medical
FINALISTA: -Delivery dogs , de Y&R MEXICO para .+Kota .+kota MEXICO
FINALISTA: -Terra vip , de DDB BRASIL São Paulo para Terra portal Terra portal BRASIL
FINALISTA: -Artist rescue , de DDB BRASIL São Paulo para Abra / academy of art Class of art BRASIL
Travel, Entertainment & Leisure
FINALISTA: -Classicals behind the classics , de ARTPLAN Rio de Janeiro para BRASILian sinphony orchestra Classic music concerts BRASIL
Retail & E-Commerce, including Restaurants
ORO: -Taxi , de ALMACEN Olivos para Ribeiro Minicuotas ribeiro ARGENTINA
Publications & Media
FINALISTA: -Sensitive bricklayers , de ONIRIA/TBWA Asuncion para Radio corazón Radio corazón PARAGUAY
Corporate Image & Information
PLATA: -Immortal fans , de OGILVY BRASIL São Paulo para Sport club recife Football club BRASIL
PLATA: -Real beauty sketches , de OGILVY BRASIL São Paulo para Unilever Dove masterbrand BRASIL
FINALISTA: -My very first friend , de OGILVY & MATHER ARGENTINA Buenos Aires para Kimberly clark Huggies ARGENTINA
Public Health & Safety, Public Awareness Messages
PLATA: -My blood is red and black , de LEO BURNETT TAILOR MADE São Paulo para Hemoba / esporte clube vitória Football team BRASIL
FINALISTA: -Sky voices , de LOWE-SSP3 Bogotá para Ministry of defence Program of humanitarian attention to the demobilised (pahd) COLOMBIA
FINALISTA: -Drink blow drive , de LEO BURNETT MEXICO para Grupo modelo Corona MEXICO
FINALISTA: -The children notwork , de COUPE BUENOS AIRES / INTERNET URL S.A. Martinez para Advertisers without borders Child labour ARGENTINA
FINALISTA: -Radio ambulance , de MARURI GREY Guayaquil para Aer (ecuadorian radio association) Corporate image campaign ECUADOR
FINALISTA: -Poops express , de McCANN ERICKSON MADRID para Brunete's city council Civic awareness campaign ESPAÑA
FINALISTA: -10 steps for human rights , de LOWE GINKGO Montevideo para Amnesty international Amnesty international URUGUAY
FINALISTA: -Anx , de OGILVY GUATEMALA para Corporacion batarse Lee jeans GUATEMALA
Best Integrated Campaign Led by Direct Marketing
BRONCE: -Real beauty sketches , de OGILVY BRASIL São Paulo para Unilever Dove masterbrand BRASIL
PROMO & ACTIVATION
GRAND PRIX: -Immortal fans, de Ogilvy Brasil para Sport Club Recife. BRASIL
Best Use of Experiential Marketing in a Promotional Campaign
FINALISTA: -Toon machine , de NEWSTYLE São Paulo para Turner Cartoon network BRASIL
FINALISTA: -Photoball , de ALMAPBBDO São Paulo para Hp Hp BRASIL
FINALISTA: -The bread of memory , de OGILVY & MATHER ARGENTINA Buenos Aires para Amia Amia ARGENTINA
Best Use of Guerilla Marketing in a Promotional Campaign
ORO: -Immortal fans , de OGILVY BRASIL São Paulo para Sport club recife Football club BRASIL
BRONCE: -The intruder , de OGILVY & MATHER Mexico City para Amis Mexican insurance association MEXICO
FINALISTA: -Drink blow drive , de LEO BURNETT MEXICO para Grupo modelo Corona MEXICO
FINALISTA: -Operation bethlehem , de LOWE-SSP3 Bogotá para Ministerio de defensa Programa de atención humanitaria al desmovilizado (pahd) COLOMBIA
FINALISTA: -Nike fc247 - anytime, anywhere. , de DOUBLEYOU Barcelona para Nike Nike football ESPAÑA
Best Use of Ambient in a Promotional Campaign
ORO: -Potable water generator , de MAYO DRAFTFCB Lima para The university of engineering and technology Admissions 2013 PERU
BRONCE: -Catraca da boa , de ALMAPBBDO São Paulo para Ambev Antarctica BRASIL
FINALISTA: -Only for children , de GREY ESPAÑA Madrid para Fundación anar Help line for children and teenagers ESPAÑA
FINALISTA: -Solarad charger , de DRAFTFCB BRASIL São Paulo para Nivea Nivea sun BRASIL
FINALISTA: -Wall goal , de F/NAZCA SAATCHI & SAATCHI São Paulo para Nike Nike football BRASIL
FINALISTA: -The bill-board , de OGILVY & MATHER Mexico City para Casa de la amistad Fundraising MEXICO
FINALISTA: -Life signs , de OGILVY & MATHER ARGENTINA Buenos Aires para La voz La voz ARGENTINA
FINALISTA: -Volkswagen suite , de DDB ARGENTINA Buenos Aires para Volkswagen de argentina Drive carefully ARGENTINA
Best Use of Shopper Marketing in a Promotional Campaign
FINALISTA: -Fruit mashup , de OGILVY BRASIL São Paulo para Philips walita Blenders BRASIL
Best New Product Launch/Re-Launch or Multi-Product Promotion
FINALISTA: -Glass pipe , de DEL CAMPO SAATCHI & SAATCHI Buenos Aires para Coca-cola Schweppes ARGENTINA
FINALISTA: -Huewo , de MARURI GREY Guayaquil para Expollitos Special edition ECUADOR
Best Temporary In-Store Displays in a Promotional Campaign
PLATA: -A small demonstration , de O ESCRITORIO Estoril para Microsoft portugal Windows 8 PORTUGAL
FINALISTA: -9.58 catalogue , de CIRCUS DF Mexico City para Puma Puma training gear MEXICO
FINALISTA: -The gift bottle , de OGILVY & MATHER COLOMBIA Bogotá para Coca-cola Coca-cola COLOMBIA
Best Use of Broadcast in a Promotional Campaign
PLATA: -Giving birth live , de DEL CAMPO SAATCHI & SAATCHI Buenos Aires para Procter & gamble Pampers ARGENTINA
FINALISTA: -No name match , de ONIRIA/TBWA Asuncion para Unicef Id campain PARAGUAY
Best Use of Print or Standard Outdoor in a Promotional Campaign
FINALISTA: -Amplifier , de JWT BRASIL São Paulo para Coca-cola Coca-cola fm BRASIL
Best Sponsorship or Partnership Campaigns
FINALISTA: -Inmessionante , de BBDO ARGENTINA Buenos Aires para Pepsico argentina Pepsi ARGENTINA
FINALISTA: -Water in the desert , de JWT MEXICO Mexico City para Coca-cola / mexican red cross Ciel MEXICO
Best Online Advertising in a Promotional Campaign
FINALISTA: -O restaurador , de SANTA CLARA São Paulo para Nebacetin Nebacetin cream BRASIL
Best Use of Other Digital Media in a Promotional Campaign
BRONCE: -Easy way subtitles , de LODUCCA São Paulo para Easy way language center Language center BRASIL
FINALISTA: -Bic files , de GREY ESPAÑA Madrid para Bic Bic files ESPAÑA
FINALISTA: -Virtual makeup mirror , de ID\ São Paulo para Natura Una makeup BRASIL
FINALISTA: -Gps to get lost , de LEO BURNETT ARGENTINA Buenos Aires para Chrysler Jeep ARGENTINA
FINALISTA: -Safe driving miles , de DRAFTFCB MEXICO Mexico City para Banorte Banorte car insurance MEXICO
FINALISTA: -Fan check machine , de OGILVY BRASIL São Paulo para Billboard Billboard magazine BRASIL
FINALISTA: -The end of silent magazine , de OGILVY BRASIL São Paulo para Billboard Billboard magazine BRASIL
FINALISTA: -Tweet pee , de OGILVY BRASIL São Paulo para Huggies Baby diapers BRASIL
Best use of Social Media Marketing in a Promotional Campaign
ORO: -Real beauty sketches , de OGILVY BRASIL São Paulo para Unilever Dove masterbrand BRASIL
ORO: -Immortal Fans, de OGILVY BRASIL São Paulo para Sport Club Recife BRASIL
BRONCE: -Follow2unfollow , de STARCOM MEDIAVEST GROUP San Juan para Puerto rico government Correctional and rehabilitation department PUERTO RICO
FINALISTA: -Single flower , de AGÊNCIACLICK ISOBAR São Paulo para Giuliana flores Flowers' e-commerce BRASIL
FINALISTA: -Celeb grammar cops , de OGILVY BRASIL São Paulo para Red balloon English school for kids BRASIL
Food and Non-Alcholic Drinks
PLATA: -Sweat and win , de JWT SAN JUAN para Pepsico americas beverages Gatorade PUERTO RICO
FINALISTA: -Glass pipe , de DEL CAMPO SAATCHI & SAATCHI Buenos Aires para Coca-cola Schweppes ARGENTINA
Alcoholic Drinks
BRONCE: -Long life to rugby , de OGILVY & MATHER ARGENTINA Buenos Aires para Compañía industrial cervecera Cerveza salta ARGENTINA
FINALISTA: -Wide thumb , de DEL CAMPO SAATCHI & SAATCHI Buenos Aires para Ab inbev Norte beer ARGENTINA
FINALISTA: -Jukebox , de KEPEL & MATA Buenos Aires para Budweiser Budweiser ARGENTINA
Fast Moving Consumer Goods (not including food)
ORO: -Giving birth live , de DEL CAMPO SAATCHI & SAATCHI Buenos Aires para Procter & gamble Pampers ARGENTINA
PLATA: -The glad tent , de ALMA DDB Miami para Clorox company Glad forceflex USA
BRONCE: -Tweet pee , de OGILVY BRASIL São Paulo para Huggies Baby diapers BRASIL
FINALISTA: -Rexona gym plan: do more, pay less , de TORKE+CC Lisbon para Unilever - jerónimo martins Rexona PORTUGAL
FINALISTA: -#Scribebillboard , de VIVA LA DOBLEVIDA Mexico City para Grupo papelero scribe Scribe MEXICO
Durable Goods
ORO: -Enter the game , de HAVAS SPORTS & ENTERTAINMENT Madrid para Konami Videogames / durable goods ESPAÑA
FINALISTA: -Hot wheels my ride , de AGE ISOBAR São Paulo para Mattel Hot wheels BRASIL
Retail (Incl. Restaurants)
FINALISTA: -Domino’s pizza disc , de ARTPLAN Rio de Janeiro para Domino’s pizza Pizza delivery BRASIL
Entertainment & Leisure
FINALISTA: -Vibe tunes , de Y&R COLOMBIA Bogotá para Salvi fundation Cartagena music festival COLOMBIA
Publications & Media
BRONCE: -Sound typeface , de DDB BRASIL São Paulo para Club nme brasil Magazine / website BRASIL
FINALISTA: -Toon machine , de NEWSTYLE São Paulo para Turner Cartoon network BRASIL
FINALISTA: -Fan check machine , de OGILVY BRASIL São Paulo para Billboard Billboard magazine BRASIL
Financial Products & Servcies
BRONCE: -The race of a country , de JWT SAN JUAN para Banco popular de puerto rico Bank PUERTO RICO
Corporate Image & Information
ORO: -Immortal fans , de OGILVY BRASIL São Paulo para Sport club recife Football club BRASIL
ORO: -Real beauty sketches , de OGILVY BRASIL São Paulo para Unilever Dove masterbrand BRASIL
FINALISTA: -The first auction of ideas that could not wait for the brief. , de DRAFTFCB ESPAÑA Madrid para Draftfcb ESPAÑA Advertising agency ESPAÑA
FINALISTA: -Ringphonic orchestra , de JWT MEXICO Mexico City para Nokia / orquesta sinfonica nacional Nokia MEXICO
Commercial Public Services Incl. Healthcare & Medical
FINALISTA: -The conscious plate , de DDB BRASIL São Paulo para Ecobeneficios Supplies meal card BRASIL
Charities
BRONCE: -A loja vazia , de LODUCCA São Paulo para Shopping villalobos Shopping villalobos BRASIL
FINALISTA: -Rock and roll seeds , de FISCHER & FRIENDS São Paulo para Instituto rolling stone Instituto rolling stone BRASIL
FINALISTA: -My blood is red and black , de LEO BURNETT TAILOR MADE São Paulo para Hemoba / esporte clube vitória Football team BRASIL
Public Health & Safety, Pubic Awareness Messages
PLATA: -Unique breeds , de GARNIER/BBDO San José para Territorio de zaguates Territorio de zaguates animal shelter COSTA RICA
FINALISTA: -Drink blow drive , de LEO BURNETT MEXICO para Grupo modelo Corona MEXICO
FINALISTA: -Deforested field , de GREY 141 GROUP São Paulo para Wwf Wwf BRASIL
FINALISTA: -The children notwork , de COUPE BUENOS AIRES para Advertisers without borders Child labour ARGENTINA
FINALISTA: -Life signs , de OGILVY & MATHER ARGENTINA Buenos Aires para La voz La voz ARGENTINA
FINALISTA: -Volkswagen suite , de DDB ARGENTINA Buenos Aires para Volkswagen de argentina Drive carefully ARGENTINA
Best Integrated Campaign Led by Promotion and Activation
BRONCE: -Toxic tours , de CIRCUS DF Mexico City para Greenpeace mexico Awareness of mexican rivers pollution MEXICO
FINALISTA: -Longer merry christmas , de JWT SAN JUAN para Heineken Heineken PUERTO RICO
FINALISTA: -My blood is red and black , de LEO BURNETT TAILOR MADE São Paulo para Hemoba / esporte clube vitória Football team BRASIL
FINALISTA: -Immortal fans , de OGILVY BRASIL São Paulo para Sport club recife Football club BRASIL
PR LIONS
GRAND PRIX: -Dumb ways to die, de McCann Australia para Metro Train. Australia
Consumer Goods, including FMCG and Household Products
ORO: -My mattress savings bank , de VCCP Madrid / EUROPAPRESS Madrid para Des´s Mattress manufacturer ESPAÑA
PLATA: -Axe morning after pillow , de DDB LATINA PUERTO RICO San Juan para Unilever Axe body spray PUERTO RICO
Charity and Not for Profit
FINALISTA: -Imaginary toys , de DDB BRASIL São Paulo para Fundacao pao dos pobres Charity BRASIL
Corporate Communication
ORO: -Immortal fans, de OGILVY BRASIL São Paulo para Sport club recife Football club BRASIL
Public Affairs
PLATA: -No name match , de ONIRIA/TBWA Asuncion / DEBROCA Asunción para Unicef Id campain PARAGUAY
Public Sector
PLATA: -Follow2unfollow , de STARCOM MEDIAVEST GROUP San Juan para Puerto rico government Correctional and rehabilitation department PUERTO RICO
Corporate Responsibility
PLATA: -My blood is red and black , de LEO BURNETT TAILOR MADE São Paulo para Hemoba / esporte clube vitória Football team BRASIL
Environmental PR
ORO: -Toxic tours , de CIRCUS DF Mexico City para Greenpeace mexico Awareness on mexican rivers pollution MEXICO
Best Use of Digital PR
FINALISTA: -Evolucionarios , de AWA Quito / LA FACULTAD Quito para Government of ecuador Senacom ECUADOR
FINALISTA: -Banana ambassador , de MARURI GREY Guayaquil para Ministry of tourism of ecuador Ecuador´s promotional campaign ECUADOR
Best Use of Social Media
ORO: -Real beauty sketches , de OGILVY BRASIL São Paulo para Unilever Dove masterbrand BRASIL
PLATA: -Censored tweet , de DDB BRASIL São Paulo para Amnesty international Amnesty international BRASIL
BRONCE: -Follow2unfollow , de STARCOM MEDIAVEST GROUP San Juan para Puerto rico government Correctional and rehabilitation department PUERTO RICO
Best Use of Live Events and/or Stunts
FINALISTA: -Electric pee , de JWT BRASIL São Paulo para Afroreggae Afroreggae BRASIL
FINALISTA: -The exhibition that shouldn't exist , de LEO BURNETT LISBOA para Control arms Arms trade treaty PORTUGAL
FINALISTA: -The solar bbq , de Y&R Lima para Peruvian league against cancer Skin cancer awareness PERU
Best use of Broadcast
PLATA: -Deforested field , de GREY 141 GROUP São Paulo para Wwf Wwf BRASIL
BRONCE: -No name match , de ONIRIA/TBWA Asuncion / DEBROCA Asunción para Unicef Id campain PARAGUAY
Best Use of Sponsorship
PLATA: -Inmessionante , de ADVERPR Buenos Aires / BBDO ARGENTINA Buenos Aires para Pepsico argentina Pepsi ARGENTINA
Best Launch or Re-launch
PLATA: -My mattress savings bank VCCP Madrid / EUROPAPRESS Madrid para Des´s Mattress manufacturer ESPAÑA
Best Use of Media Relations
PLATA: -The bread of memory , de OGILVY & MATHER ARGENTINA Buenos Aires para Amia Amia ARGENTINA
BRONCE: -Beat for me, argentina , de KETCHUM ARGENTINA Buenos Aires para Danone argentina s.a. Vidacol ARGENTINA
Best Integrated Campaign Led by PR
ORO: -Real beauty sketches , de OGILVY BRASIL São Paulo para Unilever Dove masterbrand BRASIL
BRONCE: -Unique breeds , de GARNIER/BBDO San José para Territorio de zaguates Territorio de zaguates dog shelter COSTA RICA
BRONCE: -The bread of memory , de OGILVY & MATHER ARGENTINA Buenos Aires para Amia Amia ARGENTINA
FINALISTA: -Toxic tours , de CIRCUS DF Mexico City para Greenpeace mexico Awareness on mexican rivers pollution MEXICO
OUTDOOR LIONS
GRAND PRIX: -Bench, Shelter, Ramp, de Ogilvy Francia para IBM. FRANCIA
Foods
FINALISTA: -BOY , de OGILVY & MATHER COLOMBIA Bogotá para COLOMBINA SNACKY COLOMBIA
Drinks (Alcoholic & Non-Alcoholic)
FINALISTA: -RIVER , de SANCHO BBDO Bogotá para CASA LUKER LUKAFE COLOMBIA
FINALISTA: -SAFARI , de SANCHO BBDO Bogotá para CASA LUKER LUKAFE COLOMBIA
Household
BRONCE: -Ming, Saint, Greek, de OGILVY GUATEMALA para HENKEL CENTROAMÉRICA SUPER BONDER GUATEMALA
Home Appliances, Furnishings, Electronics & Audio-Visual
PLATA: -Forest, Beach, de JWT México para Canon Eos
