El festival Latino Marketing Awards reconoce, desde hace cuatro años, a lo mejor en publicidad, relaciones públicas y marketing dirigido a las audiencia latinas. Éste es el único evento dedicado íntegramente a este segmento, al cual suele considerarse dentro de las campañas multiculturales que incluyen grupos sexuales y religiosos. De esta manera, se pone de manifiesto la creciente importancia del mercado hispano en los Estados Unidos.
La entrega de los LMAs de este año se realizó el 10 noviembre en los Liberman Broadcasting Studios. Allí se expusieron las nuevas tendencias en marketing hispano. A continuación, la lista de las categorías y los ganadores.
-2005 Product Brand Development Advertising Campaign
Conill Advertising—Procter & Gamble
-2005 Corporate Branding Advertising Campaign
Cultura Advertising—Lowe’s Home Improvement
-2005 Nonprofit Advertising Campaign
California Children & Families Commission—GMMB
-2005 Cause-Related Advertising Campaign
Ponce Publicidad
-2005 Public Service Advertising Campaign
Ofrenda Inc.
-2005 Public Education Advertising Campaign
California Children & Families Commission—GMMB
-2005 Multicultural Advertising Campaign
Cultura Advertising—Footsteps Group—Lowe’s Home Improvement
-2005 International Advertising Campaign
Fox Pan American Sports
-2005 Advertising Service Launch
GlobalHue
-2005 Advertising Product Launch/Automotive Campaign
ONAC Productions, Inc.
-2005 Advertising Product Launch/Restaurant/Fast-Food Campaign
LatinoLandia USA, Inc.
-2005 Advertising Product/Service Launch/Arts Entertainment & Media Campaign
Cultura Advertising – Cox Communications, Inc.
-2005 Political Advertising Campaign
Ofrenda Inc.
-2005 Advertising Ongoing Service/Technology Campaign
GlobalHue
-2005 Advertising Ongoing Service/Automotive Products/Services Campaign
iNSPIRE!
-2005 Advertising Ongoing Product/Retail Stores Campaign
ConocoPhillips – Acento Advertising, Inc.
-2005 Advertising Ongoing Product/Food/Grocery Campaign
General Mills – Yoplait – Casanova Pendrill, Inc.
-2005 Advertising Ongoing Product/ Restaurant/Fast-Food Campaign
Castells & Asociados
-2005 Advertising Ongoing Product/ Alcoholic Beverage Campaign
Español Marketing & Communications
-2005 Advertising Ongoing Service/ Arts, Entertainment & Media Campaign
Castells & Asociados
-2005 Advertising Ongoing Product/ Cosmetics Campaign
Samy Salon Systems
-2005 Advertising Ongoing Product/ Sports Teams/ Franchises Campaign
LatinoLandia USA, Inc.
-2005 Product Brand Development Public Relations Campaign
Alternative & Innovative Marketing (AIM)
-2005 Public Relations Corporate Communications
Ponce Publicidad
-2005 Public Relations Nonprofit Campaign
Euro RSCG Magnet
-2005 Public Relations Public Service Campaign
Perry Communications Group, Inc.
-2005 Public Relations Public Education Program
American Legacy Foundation
-2005 Community Relations Campaign
Alternative & Innovative Marketing (AIM)
-2005 Multicultural Marketing Campaign
LAGRANT Communications
-2005 Public Relations Product Launch/ Alcoholic Beverage Campaign
Axis The Multicultural Agency
-2005 Public Relations Product Launch/ Cosmetics Campaign
Samy Companies
-2005 Public Relations Ongoing Healthcare Campaign
California Family Health Council, Inc.
-2005 Public Relations Ongoing Product—Pharmaceutical Products
GCI Group
-2005 Best Direct Mail Campaign
Cultura Advertising—Cox Communications
-2005 Best One-Time Event
Pepe & Elmer Media
-2005 Best Media Relations Campaign
Santa Cruz Communications
-2005 Best Media Event
LAGRANT Communications
-2005 Best Electronic Media Presentation – VNR
Ruder Finn and TeleNoticias
-2005 Best Electronic Media Presentation – Satellite Event
Medialink and Reader’s Digest
-2005 Best Corporate Creative and Collateral Materials
Cultura Advertising – Lowe’s Home Improvement
-2005 Best Logo Design
Cultura Advertising – Lowe’s Home Improvement
-2005 Best Radio: Creative
Cultura Advertising – Cox Communications, Inc.
-2005 Best Print: Creative
Cultura Advertising – Lowe’s Home Improvement
-2005 Best Television: Creative
Cultura Advertising – Cox Communications, Inc.
-2005 Best Multimedia Campaign: Creative
Viscom International, Inc.
-2005 Best Consumer Web Site
Cultura Advertising – Lowe’s Home Improvement
