Lista de finalistas iberoamericanos

DIRECT LIONS

Cars & Automotive Services

-Indestructible, de Wunderman São Paulo para Land Rover Defender, Brasil

-Windscreen, de MRM Worldwide Madrid para Opel Car Repair Centre Car Repair Service, España

Other Consumer Products (including Durable Goods)

-Houdini, de Shackleton Madrid para Deaplaneta Film Distibutor Films/DVD'S, España

Financial Products & Services

-Sense & Sensibility, de Shackleton Madrid para Caja Savings Bank Madrid Deposit Account, España

Commercial Public Services

-Search, de Salem São Paulo para Yahoo Search Engine, Brasil

Travel, Entertainment & Leisure

-Blissful Insanity, de CP Proximity Madrid para Club Polideportivo El Ejido Football Club, España

-Russian Doll, de Sun MRM Worldwide São Paulo para Club Med Brasil Low Season Package Holidays, Brasil

-Do It With A Car, de JWT Costa Rica San José para Nelka Rent A Car, Costa Rica

Healthcare & Medical

-Monument, de Shackleton Madrid para Spanish Association Of Gynecology And Obstetrics (Sego) Awareness And Prevention Campaign Against Cervical Cancer, España

-Medicine, de Gibert Mexico City para Kendrick Bioequivalence Drugs, México

Publications & Media

-Water Leak, de Craverolanis Buenos Aires para Clarin Publications Classifieds, Argentina

-Tenth Symphony, de Shackleton Madrid para Random House Mondadori Publisher, España

-Script, de Vitruvio Leo Burnett Madrid para Turner Classic Movies Turner Classic Movies, España

Business to Business: Advertising & Media

-Box Studio, de Ciacomunicacion Barcelona para Classic & New Audio Production Studio Sound And Recording Studio, España

-Ijam, de Shackleton Madrid para Shackleton Christmas Greeting, España

Flat Mailing

-Letter Envelope, de Ogilvy & Mather Argentina para American Express Credit Card, Argentina

-Pheremone Flyer, de Draftfcb Colombia para Greenville Animal Spa, Colombia

Dimensional Mailing

-Ijam Mailing, de Shackleton Madrid para Shackleton Christmas Greeting, España

-Stolen Picasso, de Sun MRM Worldwide São Paulo para Sulamérica Insurance Home Insurance, Brasil

-Shout, de Salem São Paulo para Comunique-Se Journalism Award, Brasil

-Messed-Up Newspaper, de Sun MRM Worldwide São Paulo para Correio Brasiliense Newspaper, Brasil

Alternative Media

-Call Me, de Marketingvivo Madrid para Nokia Mobile Phones, España

-Save Machine, de GarwichBBDO Lima para Amnistia International Human Rights Campaign, Peru

-La Candelaria, de Draftfcb Colombia  para The Regional Institute Of Cultural Ownership Of Bogota Promotion Of The Candelaria District, Colombia

-Brasilian Flip Flops, de MPM Propaganda São Paulo para Sulamérica Seguros Car Insurance, Brasil

-Napkins, de Sun MRM Worldwide São Paulo para Club Med Brasil Out Of Season Package Holidays, Brasil

Field Marketing

-Where is the eagle?, de Ogilvy Portugal Lisbon para World Wildlife Foundation Eagle Extinction Awareness, Portugal

-Human Engine, de Conill Saatchi & Saatchi Torrance para Toyota Motor Sales Toyota Tundra, Estados Unidos hispano

Direct Response Digital Media

-Monument, de Shackleton Madrid para Spanish Association Of Gynecology And Obstetrics (Sego) Awareness And Prevention Campaign Against Cervical Cancer, España

-Niger Luxury Club, de Shackleton Madrid para Action Against Hunger Fundraising Campaign, España

-Golf, de Grey Argentina Buenos Aires para Dietrich GPS Products, Argentina

Best Integrated Direct Campaign

-Ijam Campaign, de Shackleton Madrid para Shackleton Christmas Greeting, España

-Blissfull Insanity, de CP Proximity Madrid para Club Polideportivo El Ejido Football Club, España 

-Do It With A Car, de JWT Costa Rica San José para Nelka Rent A Car, Costa Rica

Product Launches

-Monument, de Shackleton Madrid para Spanish Association Of Gynecology And Obstetrics (Sego) Awareness And Prevention Campaign Against Cervical Cancer, España

Traffic Building

-Sense & Sensibility, de Shackleton Madrid para Caja Savings Bank, Madrid Bank Account, España

-Peso, de Pages BBDO Santo Domingo para Tricom Residential Lines, Republica Dominicana

-Mister Bento On The Phone, de Draftfcb Lisbon para Sporting Lisbon Fc Gamebox Season Ticket, Portugal

-Do It With A Car, de JWT Costa Rica San José para Nelka Rent A Car, Costa Rica

Loyalty/Continuity Schemes

-Mizuno Speeding Ticket, de Bullet São Paulo para Alpargatas/Mizuno Sports Manufacturers Mizuno Wave, Brasil

-Heineken City, de JWT San Juan para Méndez & CO. Heineken, Puerto Rico

PROMO LIONS

Fast Moving Consumer Goods, excluding Beverages

-Ipod in the popsicle, de Bullet San Pablo para Unilever/Kibon Brasil

-Men can also do it, de Shackleton Madrid para Persan/Puntomatic España

Alcoholic and Non-Alcoholic Drinks

-The key to reserva, de JWT Espana para Freixenet España

Clothing, Footwear & Accessories

-Palermo 180, de DDB Buenos Aires para Puma Argentina

Financial Products & Services

-Sense & sensibility, de Shackleton Madrid para Caja Madrid España

Commercial Public Services

-Freezing the game, de Pages BBDO Santo Domingo para Tricom República Dominicana

-Peso, de Pages BBDO Santo Domingo para Tricom República Dominicana

Healthcare & Medical

-Door stopper, de Giovanni+Draftfcb San Pablo para Bristol-Myers Squibb Brasil

Charities, Public Health & Safety, Public Awareness Messages

-Bird nest sticker decals, de Fabraquinteiro Comunicacoes San Pablo para Ipê – e-Ecological Research Institute Brasil

-Save machine, de GarwichBBDO lima para Amnesty international Perú

-Where is the eagle?, de Ogilvy Lisboapara WWF Portugal

-Before/after (braille), de JWT mexico  para Cruz roja mexicana México

-Mailing, de Vitruvio Leo Burnett Madrid para Prodis Down's Syndrome Foundation España

Event and Field Marketing

-Freezing the game, de Pages BBDO Santo Domingo para Tricom República Dominicana

-The wishing tree, de Marketingvivo Madrid para Madrid city council España

-Campari red passion city, de Craverolanis BTL Buenos Aires para Cepas argentinas

Alternative Media

-Call me, de Marketingvivo Madrid para Nokia España

-The fox house, de Bungalow 25 Madrid para Fox TV España

Best Use of Merchandising/In-Store Marketing

-Christmas cash register, de Draftfcb Lisboa para Grant's Portugal

Best Integrated Promotional Campaign

-Palermo 180, de DDB Argentina Buenos Aires para Puma Argentina

-Sense & sensibility, de Shackleton madrid para Caja madrid España

-The key to reserva, de JWT Barcelona para Freixenet España

Promotional Packaging

-Ipod In The Popsicle, de Bullet San Pablo para Unilever/Kibon Fruttare Icecream, Brasil

-I-Jam, de Shackleton Madrid para Shackleton Christmas Greeting España