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EXCLUSIVO: ESTA NOCHE SE ENTREGAN LOS PREMIOS EN LA CAPITAL INGLESA

Todos los ganadores del Festival de Londres 2002

(Lunes 11 de noviembre de 2002, 3 pm, hora de Buenos Aires) - La edición 2002 de los London International Advertising Awards –el último gran festival global de año– confirmó lo que otros eventos similares habían anunciado antes: el gran comercial televisivo del año es “Tag” (Mancha), de W+K Portland (Estados Unidos), que aquí obtuvo el Grand Prix de TV. Hubo presencia latina en Interactive Media (

Interactive Media Grand Prize • www.thethirdplace.com, de Hi-Res! London para The Third Place (Inglaterra) Category Apparel • www.nikewomen.com, de Framfab Copenhagen para Nike Woman (Dinamarca) Category Automotive • www.vw.com/autoshow2002, de Arnold Worldwide Boston para Volkswagen of America Autoshow (EEUU) Category Beyond the Banner • www.bluemars.de/award/lia/screentrip/award.bm, de Blue Mars Frankfurt para Arcor ISDN Flatrate (Alemania) Category Beverages • Desierto Category Corporate Image • http://freestyle.framfab.dk, de Framfab Copenhagen para Nike Freestyle (Dinamarca) Category Cosmetics, Toiletries, Pharmaceuticals • Desierto Category E-Commerce • www.nikegoddess.com, de R/GA New York para Nike Goddess (EEUU) Category Educaction • www.noggin.com/activities/pwms, de The BRNR Collective Los Angeles para Play With Me Sesame Online (EEUU) Category Electronics • www.samsungelectronics.com/digitall, de The Corporate Agenda New York para Samsung DigitAll Experience (EEUU) Category Entertainment • www.lexus.com/minorityreport/index, de Hi-Res! London para Lexus Minority Report Experience (Inglaterra) Category Foods • Desierto Category Health, Home, Living • Desierto Category Interactive Banner • http://awards.agenciaclick.com.br/trap/en/freeandtrap.asp, de Agencia Click São Paulo para Free (Brasil) Category Link Only Banner • www.almapbbdo.com.br/london2002/pilao/coffee, de Almap BBDO São Paulo para Pilão (Brasil) Category Media Promotion • www.getsomereal.com, de Moonwalk Sthlm Stockholm para Darling Magazine “Get Some Real” (Suecia) Category Money, Business • Desierto Category News, Views • Desierto Category On-line Campaign • Desierto Category On-line Games • www.doubleyou.com/festivals/sonar/london.html, de DoubleYou Barcelona para Play Sonar Challenge (España) Category Public Service • www.mid-tokyo.com, de IMG SRC Tokio para Mid-Tokyo Maps (Japón) Category Recreation Equipment • www.thethirdplace.com, de Hi-Res! London para The Third Place (Inglaterra) Category Retail Foods • Desierto Category Retail Services • Desierto Category Retail Stores • Desierto Category Self-Promotion • www.shawnsfolkart.com, de Touchwood Design Toronto para Shawn´s Folk Art (Canada) Category Sports • Desierto Category Travel • Desierto Outdoor Grand Prize • “Cowboy”, de Ogilvy Mumbai para Cancer Patients Aid Association (India) Category Billboard Campaign • “Playboy”, “Bra”, “Bed”, “Baby Carriage”, de Jung von Matt Hamburg para Bild Tabloids (Alemania) Category Poster Campaign • “Mosquito”, “Hippo”, “Bear”, de Saatchi & Saatchi Taipei para Discovery Channel (Taiwan) Category Billboards • “Cowboy”, de Ogilvy Mumbai para Cancer Patients Aid Association (India) Category Posters • “Bud Vase”, de Campbell Ewald Advertising, Warren, Michigan para Chevrolet (EEUU) Category Spectacular • “Mini Ride”, “Mini on an SUV”, “Mini Mold”, de Crispin Porter + Bogusky Miami para MINi (EEUU) Category Transport • “Forget the Clutch Pedal Car-Sticker”, de Scholz & Friends Berlin para Mercedes Benz Sprinter (Alemania) Package Design Grand Prize • Desierto Category Apparel • 100 % Design São Paulo para el producto Mash Underwear for Kids (Brasil) Category Beers • “Long Neck Sleeve 335ml edição”, “Para verão de 2002”, de 100% Design São Paulo para Skol (Brasil) Category Beverages, Non Alcoholic • SiO Design Co. Tokyo para el producto Mochalatte, Latteccino y Caramenoir (Japón) Category Confectionery, Snacks • Good Karmal Hollywood para el producto Good Karmal Classic Gift Box (EEUU) Category Cosmetics, Toiletries • Shiseido Co. Tokio para el producto So-Ka Mocka (Japón) Category Electronics • Libby Persczyk Kathman Cincinnati para el producto Quickbooks Software for Retailers (EEUU) Category Entertainment • Desierto Category Foods • Loblaw Brands Limited Toronto para el producto President´s Choice Dessert Pies (Canada) Category Gift Items • Desierto Category Industrial • Watt International Toronto para el producto Bakor Driveway Sealants (Canada) Category Liquors • Randak Design Consiltants Glasgow para el producto Isle of Jura Single Malt (Escocia) Category Pet Products • Enterprise IG para el producto Beeno Dog Tin (Johannesbug) Category Pharmaceuticals • Lewis Moberly London para el producto GNC Herbal Supplement Full Spectrum (Inglaterra) Category Redesigned Packaging • Halesway Andover United Kingdom para el producto Lee Camera Filters and Holder System (Inglaterra) Category Special Packaging • Flair Communications Agency Chicago para el producto Flair´s 38th Anniversary Clock (EEUU) Category Tobacco Products • Desierto Category Toiletries • Desierto Category Toys • Advance A/S Copenhagen para el producto Lego Bionicle (Dinamarca) Category Trade • Beacon Communications Tokio para Beacon Company Brochure Kit (Tokyo) Category Wines • Desierto Print Grand Prize • Cowboy, de Ogilvy Mumbai para Cancer Patients Aid Association (India) Category Consumer Campaign • “Torso”, “Bottom”, “Back”, “Naval”, de Ogilvy para Guinness (Singapore) Category Public Service/Charity Campaign • “Hockey Net”, “Lever Hockey”, “Computer”, de Taxi Toronto para Covenant House (Canada) Category Trade Campaign • “Drunken Snowman”, “Muskoka”, “Enemy Space Fighters”, de Cossette Comunication Marketing Toronto para Grayson Matthew´s Sound Design (Canada) Category Anual Reports • “Annual Report 2001”, Dentsu Inc. Tokio para Dentsu Inc. Annual Report 2001 (Japón) Category Apparel • “Liz Transform”, de Almap BBDO São Paulo para Liz Transform (Brasil) Category Art Direction • “Staircase”, de Michael Conrad & Leo Burnett Frankfurt para Piano Pati Piano Removals (Alemania) Category Automotive • “Overtake”, de Leo Burnett São Paulo para Fiat Marea Turbo (Brasil) Category Automotive Products • Desierto Category Banking, Financial, Insurance • “Birdcage”, de Bozell New York para Datek (EEUU) Category Beverages Alcoholic • Desierto Category Beverages Non Alcoholic • “Umbrellas”, de Del Campo Nazca Saatchi & Saatchi Buenos Aires para Parmalat (Argentina) Category Brochures, Catalogues - Automotive • “Monaco Folder”, de Springer & Jacoby Hamburg para Mercedes Benz A210 Evolution (Alemania) Category Brochures, Catalogues - Consumer • “David´s Diary”, de Batey para National Campaign Against Drug Abuse (NCADA) (Singapore) Category Brochures, Catalogues - Trade • “Jacob´s Ladder”, de Enterprise IG Johannesburg para Stanlib Launch Kit (Sudáfrica) Category Copywriting • “Travel Book”, de Young & Rubicam Gitam South Africa para Land Rover Travel Book (Sudáfrica) Category Corporate • “The Empty Garage Advertisement”, de Scholz & Friends Berlin para Mercedes Benz Vito F Adventure (Alemania) Category Corporate Identity • “100% Design”, São Paulo para 100% Design (Brasil) Category Cosmetics, Toiletries • Desierto Category Direct Mail - Consumer • “The Marula Tree”, de OgilvyOne Worldwide para SACET/WWF (Cape Town) Category Direct Mail - Trade • “The Palm Pilot Pack”, de OgilvyOne Worldwide para Commerce Zone (Cape Town) Category Dot.coms • “Hide and Seek”, de Springer & Jacoby Hamburg para Internet Informationsportal (Alemania) Category Entertainment • “Hack”, de Taxi Toronto para Marketing Awards (Canada) Category Ethical Pharmaceuticals • “Developing Life – Sustaining Detours”, de FCB Healthcare West San Francisco para GORE Vascular Products (EEUU) Category Foods • “Bookmark”, de Lowe para Nestle Kitkat (Bangkok) Category Footwear • “Boot”, de Jung von Matt Hamburg para Il gusto by Shoes (Alemania) Category Home Entertainment Equipment • Desierto Category Home Furnishings, Appliances • “Order”, Leo Burnett Buenos Aires para Ariston Washing Machine (Argentina) Category Home Maintenance • “Handcuffs”, de Ogilvy Buenos Aires para Pegamil Instant Adhesive (Argentina) Category Illustration • Desierto Category Industrial • Desierto Category Media Promotion • “Weeping Guitar”, de DY&R Singapore para Class 95 FM (Singapore) Category Office Equipment • “Kama Sutra”, de Grey México para Post It Flags (México) Category Personal, Gift Items • “Cans”, de Ogilvy México para Motorola Talk About Two Way Radio (México) Category Pet Products • Desierto Category Pharmaceuticals • “Counting Frame”, de Baumann Ver Rivnay Saatchi & Saatchi Ramat Gan para Centrum (Israel) Category Photography • “Set me free, winter 2001”, de Guess? Beverly Hills para Guess Category Public Service • Cowboy, de Ogilvy Mumbai para Cancer Patients Aid Association (India) Category Recreation Equipment • Desierto Category Retail Foods • “Undercover”, de .start Munich para Burger King Germany (Alemania) Category Retail Services • “Slimming Massage”, de McCann Erickson Portugal para em Forma Health Clinic (Portugal) Category Retail Stores • “Dress”, de Leo Burnett para Isetan (Bangkok) Category Self Promotion • “Greatest Designs of All Time”, de Sandstrom Design Portland para Sandstrom Design (EEUU) Category Trade • “Bannister”, de Ogilvy Frankfurt para Matchbox (Alemania) Category Travel • ““Lose Your Luggage”, de McCann Healthcare Sydney para Brama Kumaris (Australia) Category Utilities • Desierto Category Lavoie´s Playground • “Prince of Wales”, de Ruf Lanz Zurich para Twinings Tea (Suiza) Radio Grand Prize • “Mr. Company Computer Guy”, de DDB Chicago para Bud Light Real American Heroes (EEUU) Category Campaign • “007”, “Mission Impossible”, “Star Wars”, de Jung von Matt/Spree Berlin para Cinemax (Alemania) Category Public Service Campaign • Desierto Category Artiste Performance • “Drink Mistic”, de Vigilante New York para Mistic (EEUU) Category Automotive, Automotive Services • “If You Could Turn Back Time/Female”, de McHale Barone New York para Volvo (EEUU) Category Banking, Financial, Insurance • “Make Someone Miserable”, de Hertz Birmingham para Saga Motor Insurance (Inglaterra) Category Beverages Alcoholic • “Mr. Company Computer Guy”, de DDB Chicago para Bud Light Real American Heroes (EEUU) Category Beverages Non Alcoholic • “Playing the Fat Man”, de World Wide Wadio Hollywood para O´Doul´s Non Alcoholic Malt Beverage (EEUU) Category Conceived & Produced by Station • “Kill”, de Emap Performance Creative (TFM) United Kingdom para Radio Advertising Bureau (Inglaterra) Category Copywriting • “Last Night”, de BBDO Chicago para Stolichnaya (EEUU) Category Corporate • Desierto Category Cosmetics, Toiletries, Pharmaceuticals • Desierto Category Dot.coms • Desierto Category Entertaiment • “Walk the Dog”, de McHale Barone New York para NTRA (EEUU) Category Foods • “Trashing the Room”, de McHale Barone New York para Snickers (EEUU) Category Home Products • “Fast Talker”, de Fitzgerald+CO Atlanta para Quikrete (EEUU) Category Humour and Travel • “Nope”, de Oink Ink Radio New York para Southwest Airlines (EEUU) Category Media Promotion • “Anthrax”, de M + C Saatchi Sydney para ABC TV (Australia) Category Original Music Scoring • “Think Scooters, Think Carnell”, de Antsmusic London para Carnell Motorcycle City (Inglaterra) Category Original Music With Lyrics • “Buddy Guy Number Nine Train”, de Cliff Colnot Music Chicago para Illinois Lottery (EEUU) Category Personal, Gift Items • Desierto Category Public Service • “New Hire”, de Crispin Porter + Bogusky Miami para Florida Drug Free (EEUU) Category Recreation Equipment • Desierto Category Retail Automotive • Desierto Category Retail Foods • Desierto Category Retail Services • “Quiet”, de EMAP Performance Creative United Kingdom para Howells Solicitors (Inglaterra) Category Retail Stores • “Sushi”, de McHale Barone New York para For Eyes (EEUU) Category Sound Design • “Key Fob”, de BBDO Detroit para Jeep Liberty (EEUU) Category Special Adaptation of Music • “Goodbye…”, de Chrysalis Creative Manchester para Road Safety (Inglaterra) Category Utilities • “Fred”, de Fitzgerald + CO Atlanta para Virginia Energy Choice (EEUU) Television/ Cinema Grand Prize • “Tag”, de Wieden + Kennedy Portland, Oregon/Gogeous Enterprises London para Nike (EEUU) Category Campaign • “Skating”, “Yankee Stadium”, “Turkey”, “Deli”, de BBDO New York para New York Miracle (EEUU) Category Low Budget Campaign • “Coverage”, “Dressed for Dinner”, de Backyard Productions California para Yard Fitness Center (EEUU) Category Public Service Campaign • “The Summer of Sawaguchi´s Episode 1”, “The Summer of Sawaguchi´s Episode 2”, “The Summer of Sawaguchi´s Episode 3”, “The Summer of Sawaguchi´s Episode 4”, de Asatsu-DK Inc. Tokyo para Disease Awareness on Alzheimer´s (Japón) Category Animation - Cel • “Stipple Guy”, de Wild Brain San Francisco para The Wall Street Journal (EEUU) Category Animation, Computer and Home Entertaiment • “Mosquito”, de Spectre Vision London para XBOX (Inglaterra) Category Animation, Stop Frame • “Heads”, de Head Gear Animation Toronto para IKEA (Canada) Category Apparel • “Tag”, de Wieden + Kennedy Portland, Oregon/Gogeous Enterprises London para Nike (EEUU) Category Automotive • “This is America”, de Crispin Porter + Bogusky Miami para MINI (EEUU) Category Automotive Products • “Hat Dance”, de Young & Rubicam San Francisco para Havoline (EEUU) Category Banking, Financial and Direction - Dialogue • “Sold”, de Academy London para Barclays (Inglaterra) Category Beverages Alcoholic • “Fridge”, de Downtown Partners Toronto para Bud Light (Canada) Category Beverages Non Alcoholic • “Now & Then Britney”, de BBDO New York para Pepsi (EEUU) Category Cinematography • “Wicked Games”, de @radica.media London para Jaguar (Inglaterra) Category Confectionery, Snacks • “Telemarketing”, de BBDO New York para Snickers Crunchers (Inglaterra) Category Corporate • “Suki”, de Morton Jankel Zander Los Angeles para EDS (EEUU) Category Cosmetics, Toiletries • “Metamorphosis”, de VegaOlmosPonce Buenos Aires para Axe (Argentina) Category Dairy Products • Desierto Category Direction - Visual • “Crazy Legs”, de Morton Jankel Zander Los Angeles para Levi´s (EEUU) Category Dot.coms • Desierto Category Editing • “Julliard”, de Jump New York para Morgan Stanley (EEUU) Category Entertaiment • “One Night Stand”, de DDB Los Angeles para Los Angeles Film Festival (EEUU) Category Foods • “Stairway to Heaven”, de The Campaign Palace Sydney para Meat & Livestock Australia (Australia) Category Home Furnishings, Appliances • Desierto Category Home Maintenance • Desierto Category Humour • “Nail Gun”, de harvest Santa Monica para Fox Sports Net (EEUU) Category Insurance • “Voodoo”, de Doner Baltimore para Progressive (EEUU) Category Low Budget • “Tourists”, de BBDO New York para Citizens Against Terrorism (EEUU) Category Media Promotion • “Leaf Blower”, de harvest Santa Monica para Fox Sports Net (EEUU) Category Office Equipment • “Journey”, de BBDO New York para GE Logicbook (Portable Sonogram) (EEUU) Category Original Music Scoring • “Move”, de Elias Arts New York para Nike (EEUU) Category Original Music With Lyrics • Desierto Category Personal, Gift Items • “Talking”, de Lew Lara Propaganda e Communicacao São Paulo para Nokia (Brasil) Category Pet Products • “Gonta and Robo-Gonta Love Sasami-Jerky”, de Dentsu Tokyo para Sasami-Jerky Dog Food (Japón) Category Pharmaceuticals • “Rental Flat”, de BDDP & Fils Boulogne Billancourt para Manis Xtra Pleasure (Francia) Category Public Service, Charity • “Box of Poison”, de Arnold Worldwide Boston/Crispin Porter + Bogusky Miami para American Legacy Foundation (EEUU) Category Recreation Equipment • Desierto Category Retail Foods • “Zoo”, de Leo Burnett London para Mc Donald´s (Inglaterra) Category Retail Services • “The Line”, de McCann Erickson BCA Frankfurt para Steinmetz Auto Tuning (Alemania) Category Retail Stores • “Timeless Memories”, de DDB Chicago para JCPenney (EEUU) Category Sound Design • “Dining Out”, de BBDO/Guerrero Ortega Sydney para Visa (Australia) Category Special Adaptation of Music • “Broadway Tribute”, de BBDO New York para Visa (EEUU) Category Special Effects • “Odyssey”, de Academy London para Levis Engineered Jeans (Inglaterra) Category Travel • “Deli”, de BBDO New York para New York Miracle (EEUU) Category Utilities • “One Minute of Silence”, de Leo Burnett Venezuela, Caracas para CANTV (Venezuela) Category Lavoie´s Playground • “Sleep”, de Therapy Films London para Coco de Mer (Inglaterra)

por Redacción Adlatina • 30 de diciembre de 2002